# 🚀 RateRight Launch Financial Dashboard
**Created:** 2026-02-22 | **Author:** Harper (Finance/Legal)
**Update frequency:** Daily during launch week, then weekly

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## 📊 Launch Week Metrics (Day 1–7)

| Day | Date | Signups | Job Posts | Hires | Revenue ($) | Cumulative Rev | Notes |
|-----|------|---------|-----------|-------|-------------|----------------|-------|
| 1 | — | — | — | — | — | — | — |
| 2 | — | — | — | — | — | — | — |
| 3 | — | — | — | — | — | — | — |
| 4 | — | — | — | — | — | — | — |
| 5 | — | — | — | — | — | — | — |
| 6 | — | — | — | — | — | — | — |
| 7 | — | — | — | — | — | — | — |
| **TOTAL** | | **0** | **0** | **0** | **$0** | **$0** | |

### Conversion Funnel
| Stage | Count | Rate |
|-------|-------|------|
| Site visitors | — | — |
| Signups (contractors) | — | — |
| Signups (workers) | — | — |
| Job posts created | — | — % of contractors |
| Matches viewed | — | — % of job posts |
| Hires completed ($50 paid) | — | — % of matches |

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## 💰 Revenue Tracking

### Unit Economics (Confirmed)
| Metric | Value |
|--------|-------|
| Fee per hire | $50.00 |
| Stripe fee (1.7% + $0.30 domestic) | -$1.15 |
| **Net revenue per hire** | **$48.85** |
| Worker cost | $0.00 |
| Margin | 97.7% |

### Monthly Revenue Target
| Milestone | Hires Needed | Monthly Revenue | Status |
|-----------|-------------|-----------------|--------|
| First dollar | 1 | $48.85 | 🎯 Target |
| Cover marketing ($500) | 11 | $537 | — |
| Cover Feb burn ($700) | 15 | $733 | — |
| Cover burn + marketing ($1,200) | 25 | $1,221 | — |
| Breakeven (all costs) | 15 | $733 | — |

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## 💸 Launch Cost Tracking

### February 2026 — Baseline (Pre-Launch)
| Category | Monthly (AUD) | R&D Eligible? |
|----------|---------------|---------------|
| Claude Max (Anthropic) | $340 | ✅ Yes |
| Fly.io (hosting) | $189 | ✅ Yes |
| Apollo (leads) | $85 | ✅ Yes |
| Twilio (SMS/voice) | $76 | ✅ Yes |
| ElevenLabs (voice AI) | $22 | ✅ Yes |
| Xero (accounting) | $10 | ✅ Yes |
| Google Workspace | $5 | ✅ Yes |
| **Base burn** | **$727/mo** | **100% R&D** |

### Marketing Budget — Launch Period
| Item | Budget | Spent | Remaining | Notes |
|------|--------|-------|-----------|-------|
| Hostel flyers (printing) | $200 | $0 | $200 | Phase 1 — worker seeding |
| Digital ads (if approved) | $300 | $0 | $300 | Hold until 50+ workers |
| Cold outreach tools | $0 | $0 | $0 | Using existing Apollo |
| **Marketing total** | **$500** | **$0** | **$500** | Start conservative |

*Recommendation: Start at $500/month. Ramp to $1K only after proving hires convert.*

### Total Launch Month Projected Spend
| Category | Amount (AUD) |
|----------|-------------|
| Base burn | $727 |
| Marketing (Phase 1) | $500 |
| Contingency (10%) | $123 |
| **Total projected** | **$1,350** |

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## 📈 Break-Even Analysis

### How Many $50 Hires to Cover February Expenses?

| Expense Scenario | Monthly Cost | Hires to Break Even | Daily Rate Needed |
|------------------|-------------|---------------------|-------------------|
| **Base burn only** | $727 | **15 hires** | 0.5/day |
| **Base + marketing ($500)** | $1,227 | **26 hires** | 0.9/day |
| **Base + marketing ($1K)** | $1,727 | **36 hires** | 1.2/day |
| **Base + marketing + contingency** | $1,350 | **28 hires** | 0.9/day |

*Calculation: Monthly cost ÷ $48.85 net per hire = hires needed*

### Break-Even Timeline (Conservative)
| Month | Projected Hires | Revenue | Costs | Surplus/Deficit |
|-------|----------------|---------|-------|-----------------|
| Mar (launch) | 5 | $244 | $1,200 | -$956 |
| Apr | 10 | $489 | $1,200 | -$711 |
| May | 15 | $733 | $1,200 | -$467 |
| Jun | 20 | $977 | $1,200 | -$223 |
| Jul | 25 | $1,221 | $1,200 | **+$21** ✅ |

**Conservative break-even: July 2026 (~5 months post-launch)**

### Break-Even Timeline (Optimistic)
| Month | Projected Hires | Revenue | Costs | Surplus/Deficit |
|-------|----------------|---------|-------|-----------------|
| Mar (launch) | 10 | $489 | $1,200 | -$711 |
| Apr | 20 | $977 | $1,200 | -$223 |
| May | 30 | $1,466 | $1,200 | **+$266** ✅ |

**Optimistic break-even: May 2026 (~3 months post-launch)**

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## 🏦 Cash Position & Runway

| Metric | Current | After 3 Months | After 6 Months |
|--------|---------|----------------|----------------|
| **Cash balance** | $24,408 | ~$22,100 (conservative) | ~$20,500 |
| **Monthly burn** | $727 | $1,200 (with marketing) | $1,200 |
| **Runway** | 33 months | 18+ months | 17+ months |

⚠️ **Runway alert threshold:** 18 months. If we dip below, I'll recommend reducing marketing spend immediately.

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## 🔑 Pre-Launch Financial Checklist

| Item | Status | Owner | Priority |
|------|--------|-------|----------|
| Stripe connected & tested | ⏳ Pending | Michael | 🔴 CRITICAL |
| Stripe → AirWallex payout verified | ⏳ Pending | Michael | 🔴 CRITICAL |
| Test $50 payment end-to-end | ⏳ Pending | Michael + Builder | 🔴 CRITICAL |
| Marketing budget approved ($500 start) | ⏳ Pending | Michael | 🟡 HIGH |
| Rivet business card activated | ⏳ Pending | Michael | 🟡 HIGH |
| Xero activated for revenue tracking | ⏳ Pending | Michael | 🟢 NORMAL |

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## 📋 Daily Check Protocol (Harper)

Every heartbeat during launch week:
1. Check Stripe dashboard for new payments (when access granted)
2. Update hire count and revenue in this dashboard
3. Track marketing spend against budget
4. Calculate daily/weekly conversion rates
5. Flag any anomalies (refunds, failed payments, chargebacks)
6. Update runway calculation if costs change

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## 🎯 Success Criteria — First 30 Days

| Metric | Minimum | Target | Stretch |
|--------|---------|--------|---------|
| Total hires | 5 | 10 | 20 |
| Revenue | $244 | $489 | $977 |
| Marketing CPH | <$100 | <$50 | <$25 |
| Cash balance | >$22,000 | >$23,000 | >$23,500 |
| Runway | >18 months | >20 months | >24 months |

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*"Every hire is $48.85 closer to sustainability. Track them like gold."*
*— Harper, Finance & Legal*