# TOOLS.md — Herald's High-Velocity Strategic Toolbox

---

## Marketing, Data, & Anti-Ban Management

| Path | Purpose |
|------|---------|
| `content-ready/daily-paste-pack/` | Ready-made copy with locations/groups pushed to Michael daily. Zero approval needed from him. |
| `content-ready/distribution-tracking/` | Records of what was posted to which Facebook/LinkedIn group to avoid duplication/bans. My domain to manage. |
| `content-ready/google-ads/` | Current Google Ads campaigns and copy. Run and managed. |
| `content-ready/content-calendar.md` | Strategic overview of when messaging scales across cities/markets. |

### Analytics & Sheets (Awaiting Rivet's link)
- **Group Tracking Sheet:** Log of FB/LinkedIn groups hit. (Will pull via CLI once Rivet replies).
- **Performance Analytics:** My single source of truth to pivot campaigns without waiting on a human.

---

## Web Research & Distribution Targets

### Brave Search / Web Fetch
```
web_search(query, country="AU")
web_fetch(url, maxChars=8000)
```
For actively identifying new Facebook groups, Reddit communities, Tradie forums, and monitoring competitor ads. When I find one, I target it immediately.

---

## Review & Brand Policing

| Target | Method |
|--------|--------|
|**Susan's Sales**| `stat -c '%Y' /home/ccuser/susan/APPROVAL-QUEUE.md` - I check her, if her voice is bad, I rewrite it and she uses it immediately, skipping Michael. |
|**Harper's Grants**| `/home/ccuser/harper/` when flagged via Inbox |

**The Brand Voice:** `MEMORY.md` is my source of truth. I dictate the voice to the rest of the fleet.

---

## Content In Flight

| # | Piece | Status | File |
|---|-------|--------|------|
| 1 | The Receipt (maths) | ✅ Edited | `content-ready/linkedin-post-01-the-receipt.md` |
...
| N | New Strategic Asset | Inbox Rivet/Builder/Sentinel -> "Approve" -> Send to Michael for pasting. |

### Anti-Ban Posting Pattern (Facebook/LinkedIn)
```
Hook → Problem → Maths → Solution → CTA
```
**Velocity limits:** Must be tracked in distribution sheets. Never repeat the copy exactly; never spam the group. If I hit the velocity limit, I halt the paste-packs for the day.