# RateRight Branding Brief
*For Herald (and any agent creating visual content)*

## Logo Assets (Local Copies)
All downloaded from Google Drive `RateRight Logo/` folder:

| File | Path | Use |
|------|------|-----|
| Full logo (black bg) | `branding-assets/RateRight-Black.png` | Dark backgrounds |
| Full logo (white bg) | `branding-assets/RateRight-White.png` | Light backgrounds |
| R icon only | `branding-assets/RateRight-R.png` | Favicon, small spaces |
| Full logo SVG | `branding-assets/RateRight-Black.svg` | Scalable/print |
| Also in app repo | `/home/ccuser/the-50-dollar-app/public/logos/` | Same assets |
| Original .ai file | Google Drive: `RateRight Logo/RateRight - Logo.ai` | Designer source |

## Brand Colors
From existing FB posts, cover image, and website:

| Color | Hex (approx) | Usage |
|-------|------|-------|
| **Lime Green** | `#9ACD32` / `#8BC34A` | Primary brand - logo, highlights, CTAs |
| **Black** | `#0A0A0A` - `#1A1A1A` | Backgrounds, body text |
| **White** | `#FFFFFF` | Text on dark, clean space |
| **Red/Coral** | Used in FB cover | Accent for taglines (italic serif) |

## Typography
- **Logo font:** Bold geometric sans-serif (custom/Poppins-like) — "RateRight" with hard hat on the R
- **Headlines:** Bold sans-serif (Poppins or similar), white on dark backgrounds
- **Taglines:** Sometimes italic serif in red/coral (see FB cover)
- **Body:** Clean sans-serif

## Design Style
From existing FB/IG posts and Facebook cover:
- **Dark backgrounds** with subtle dot grid pattern overlay
- **High contrast** — white/green text on black
- **Construction imagery** — real site photos, hi-vis workers, framing, scaffolding
- **Rounded corners** on image elements
- **Professional but not corporate** — matches the brand voice (straight-talking, Australian)

## Existing Content (in Drive)
- `Facebook Posts/` — 5 FB/IG posts (A through E) + Facebook Cover
- `RateRight Beer Coasters - Final.pdf` — branded beer coasters
- `Posters/` — Empty folder (this is what we're creating)

## Key Messaging (from Drive docs)
**Primary tagline:** "Australia's Fair Construction Marketplace for Tradies and Builders"

**Core value props (use these exact phrases):**
1. "Post jobs for FREE - only pay when work completes"
2. "9.9% total cost. No surprises. No hidden fees."
3. "Escrow protection ensures fair payment for quality work"
4. "Two-way ratings keep everyone honest"

**Voice:** Straight-talking Australian business owner. No jargon. Specific numbers. Direct.

## For Posters Specifically
- Must include RateRight logo (use the SVG or high-res PNG)
- QR code pointing to `rateright.com.au`
- Match the dark theme with lime green accents from existing materials
- Target audience: backpackers/workers looking for construction work
- Keep text minimal — they're scanning this on a hostel noticeboard

## For Email Templates
- Logo in header
- Match the same dark/green brand palette or clean white with green accents
- Use the messaging framework phrases
- Professional but approachable — not corporate template vibes
- Footer: company details, ABN, unsubscribe link

## Reference Files (Full Text)
- `branding-assets/Voice-Tone-Guidelines.txt` — full brand voice guide
- `branding-assets/Key-Messaging-Framework.txt` — all messaging and proof points