# Competitor Angle: Airtasker & Nine Media Deal
**Trigger:** Airtasker secured a multi-million dollar media deal with Nine Entertainment. Expect their ads to flood TV and digital soon to cover their losses.
**Angle:** Who pays for the ads?
**Core Message:** The tradie and the customer are paying for Airtasker's TV commercials through massive commission cuts (20%+). RateRight doesn't do TV commercials. We just charge $50 and the tradie keeps the rest.

## Paste-Pack Draft (For immediate use if we see Airtasker ads spiking)
*Target: LinkedIn / Facebook Groups*

Airtasker just signed a massive multi-million dollar TV advertising deal with Nine. 

Guess who's paying for those ads? You are. 

Every time you get a job through them and they clip the ticket for 20%, you're funding their commercial breaks. The customer pays more, the tradie makes less, and the middleman gets a prime-time slot.

I built RateRight because 30 years in construction taught me the middleman is a parasite. 

We charge $50 flat to connect you with a worker. Period. No hourly clips, no 20% margin, and definitely no multi-million dollar TV deals funded by your sweat. 

Stop paying for their marketing.

## Market Context Add-On: Fuel Crisis Squeeze
*Added: 2026-03-26 09:35 PM*

**Why this matters now:** Fuel shortages = tradie costs up 50%. Every dollar counts. Platforms charging 20% commission are more punitive than ever when margins are already tight.

**Tightened angle for fuel crisis era:**
- "They're charging you 20% on every job while you're paying $2.50/L at the bowser. We're the $50 flat alternative that leaves more in your pocket."
- "Your ute is costing you 50% more to fill, and Airtasker wants 20% of every invoice. That's a double hit. We don't clip the ticket."