# Instagram — Worker Acquisition Posts (DRAFTS)
**Created:** 2026-02-19 | **Status:** ⏳ Draft — needs Michael's approval
**Audience:** Construction workers, backpackers, working holiday visa holders in Sydney
**Coordinating with:** Susan (worker outreach alignment)

---

## Post 1 — The Hook (Carousel or Single Image)

**Image concept:** Bold text on dark background. Could be poster visual repurposed.

**Caption:**
```
Construction work in Sydney. No agency. No bullshit.

Sign up for free. Get matched to jobs near you. Keep 100% of your rate.

That's it. That's the whole pitch.

Steelfixing. Formwork. Concrete. Labouring.
Sites hiring now. Sydney.

Link in bio → rateright.com.au

#sydneyconstruction #constructionjobs #tradiejobs #backpackerjobs #workingholiday #sydney #rateright
```

**Tier:** 🟢 Green

---

## Post 2 — The Maths (Carousel: 3 slides)

**Slide 1:** "How much does an agency take from your pay?"
**Slide 2:** "If you earn $45/hr, the contractor pays $55-65/hr. The agency keeps $10-20 of YOUR rate. Every. Single. Hour."
**Slide 3:** "On RateRight: you earn $45/hr, the contractor pays $45/hr + a one-off $50 fee. You keep everything. The agency keeps nothing — because there is no agency."

**Caption:**
```
The maths nobody wants you to see.

Agencies charge contractors $55-65/hr for a worker earning $45.
That gap? It comes from YOUR rate. Every hour. Every week.

On RateRight, the contractor pays YOU directly. $50 flat fee to connect. Then you're done.

No margin. No cut. No middle man clipping the ticket.

Sign up free → link in bio

#constructionworker #tradiejobs #sydney #fairpay #noagency #rateright
```

**Tier:** 🟢 Green (extends Receipt campaign to worker audience)

---

## Post 3 — The Speed (Reel or Story concept)

**Concept:** Screen recording of signup flow — 5 questions, profile built, matched in under 2 minutes. (Needs Builder to confirm signup flow is camera-ready, or mock it.)

**Caption:**
```
2 minutes. That's how long it takes.

5 questions → AI builds your profile → matched to jobs near you.

No CV. No cover letter. No ringing agencies and waiting for a callback.

Free for workers. Always.

rateright.com.au — link in bio

#constructionjobs #quickhire #sydneywork #labourer #formwork #steelfixer
```

**Tier:** 🟡 Yellow (depends on signup flow being ready for screen recording)

---

## Post 4 — The Backpacker Angle

**Image concept:** Sydney skyline / construction site photo + text overlay

**Caption:**
```
Working holiday in Sydney?

Construction sites are hiring. Every week. All across the city.

You don't need an agency. You don't need to pay anyone a percentage of your wage.

Sign up on RateRight. Free. Get matched to jobs near you. Turn up. Get paid.

Steelfixing, formwork, concrete, labouring — all trades.

🔗 rateright.com.au

#workingholiday #backpackerjobs #sydneyjobs #constructionwork #australia #WHV #workandtravel
```

**Tier:** 🟢 Green

---

## Post 5 — The Reputation Angle

**Image concept:** Simple graphic — "Your reputation follows you on RateRight"

**Caption:**
```
On an agency, you're a phone number in a database.
If the job doesn't work out, you never hear why. Just silence.

On RateRight, contractors leave ratings. Not complaints — feedback.
"Great formwork." "Reliable." "Needs scaffolding ticket."

Every job builds your profile. Every rating makes the next hire easier.

Your reputation is yours. Not locked in an agency's filing cabinet.

Free to sign up. Free forever.

#buildyourreputation #constructionjobs #tradielife #sydney #rateright
```

**Tier:** 🟢 Green

---

## Visual Style Guide (for whoever creates the graphics)

- **Colours:** Dark navy (#1a1a2e) + white + gold/amber (#f59e0b) accent
- **Font:** Inter or similar clean sans-serif. Bold headlines, light body.
- **Tone:** Direct, clean, not polished. Think "job board notice" not "ad agency"
- **No stock photos of diverse people in hard hats smiling.** Real site photos or text-only graphics.
- **If using photos:** actual Sydney construction sites, not generic stock. Cranes, formwork, reo. The real thing.

---

## Instagram Account Status

❓ **Unknown** — sent inbox to Susan asking if we have Instagram set up. Need:
- Account credentials or access
- Bio text (I'll draft)
- Profile image (RateRight logo?)
- Link in bio setup (rateright.com.au)

---

## Suggested Bio

```
RateRight — Construction hiring. No agency fees.
🏗️ Free for workers. $50 flat for contractors.
📍 Sydney
👇 Sign up free
rateright.com.au
```

---

*All posts await Michael's approval. Nothing goes external without his go-ahead.*