# Launch Day Communication Timeline
**Prepared by:** Herald | **Date:** 2026-02-19 | **Updated:** 2026-02-20 (national pivot)
**Status:** DRAFT — needs Michael's approval
**Coordinated with:** Susan's pipeline strategy

> **⚡ NATIONAL LAUNCH** — All of Australia from day one. Hostel flyers in every capital
> city to seed workers → cold email contractors per city once supply builds. Budget $2K.

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## Objective

Announcements and outreach flow as one coordinated push. Content goes live → creates social proof → Susan's outreach lands while prospects can already see RateRight is real and active.

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## Pre-Launch (Thursday–Friday)

| When | Who | Action | Status |
|------|-----|--------|--------|
| Thu evening | Michael | Review Weekly Content Drop on Telegram. Reply "go" or feedback. | ⏳ Sent, awaiting reply |
| Thu/Fri | Herald | Finalize any edits from Michael's feedback | ⬜ |
| Fri | Herald | Confirm all copy is final. Package for publishing. | ⬜ |
| Fri | Susan | Confirm Top 5 contact list + email templates ready | ⬜ |
| Fri | Herald → Susan | Share final launch post copy so Susan can reference "our LinkedIn post" in outreach | ⬜ |
| Fri | Builder (via Rivet) | Receipt graphic rendered from spec | ⏳ Spec exists, not yet built |

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## Launch Day (Saturday — if Michael approves weekend launch)

**Why Saturday?** Michael's available. Can monitor responses, handle DMs, take prospect calls. Weekday launch means he's on site and can't engage.

**Alternative: Monday launch** — if Michael prefers. Susan's outreach shifts to Mon–Tue accordingly.

### Morning — Content Goes Live

| Time (AEST) | Who | Channel | Action |
|-------------|-----|---------|--------|
| 7:00 AM | Michael (Herald drafts) | LinkedIn | **Post: "RateRight is live. All of Australia."** (`launch-linkedin-national.md`) — Pin to profile. |
| 7:15 AM | Michael (Herald drafts) | Twitter/X | **Thread: 7-tweet NATIONAL launch story** (`launch-twitter-thread-national.md`) — Pin to profile. |
| 7:30 AM | Michael (Herald drafts) | Email | **"RateRight is live. All of Australia."** (`launch-email-prospects-national.md`) — send to warm prospects list. Susan provides recipient list. |

### Mid-Morning — Personal Outreach (Susan's Plan)

| Time (AEST) | Who | Target | Action |
|-------------|-----|--------|--------|
| 8:00 AM | Susan | Southwest Construction | **Phone call** — cold intro, "we just launched" framing. Follow up with email. |
| 8:30 AM | Susan | Next prospect from pipeline | **Phone call** — warm intro, reference LinkedIn post. |
| 9:00 AM | Susan | Pipeline prospect #3 | **Phone call** — "we just launched" framing. Follow up with email. |

### Afternoon — Follow-Up Wave

| Time (AEST) | Who | Action |
|-------------|-----|--------|
| 12:00 PM | Michael | **Engage LinkedIn comments** — first 4-5 hours of engagement are critical for algorithm. Reply to every comment. |
| 1:00 PM | Susan | **Follow-up emails** — Southwest + morning call targets (post-call email). |
| 2:00 PM | Susan | Next pipeline prospects | **Cold calls** — Day 1-2 targets from her pipeline. |

### Evening — Day 1 Wrap

| Time (AEST) | Who | Action |
|-------------|-----|--------|
| 7:00 PM | Herald | **Day 1 report to Michael** — engagement numbers, outreach results, any sign-ups. |
| 7:00 PM | Susan | **Outreach report** — who answered, who's interested, follow-ups needed. |

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## Day 2 (Sunday)

| Time | Who | Action |
|------|-----|--------|
| Morning | Susan | Follow-up calls/emails for anyone who didn't pick up Day 1 |
| Morning | Michael | Continue LinkedIn engagement (replies, comments) |
| Afternoon | Herald | Post **#2 — The Receipt** (if separate from launch post) OR hold for Week 1 schedule |
| Evening | Herald | Compile weekend results. Plan Week 1 content schedule. |

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## Week 1 (Mon–Fri) — Sustained Push

| Day | Herald (Content) | Susan (Outreach) |
|-----|-------------------|------------------|
| Mon | Monitor launch post performance. Repurpose for Facebook if access available. | Cold emails to remaining pipeline (pre-approved by Michael). |
| Tue | **Post: The Receipt** (if not posted Day 2) — problem awareness, no RateRight mention. | Follow up any warm leads from weekend. |
| Wed | Engage comments. No new post — let Receipt breathe. | Continue cold email batch. Report mid-week numbers. |
| Thu | **Post: Founder Story** (Yellow — needs prior approval) | Follow up Southwest/N&S/SY Steel. |
| Fri | Content calendar review. Draft next week's drop. | Weekly outreach report to Michael. |

---

## Channel Coordination — Herald ↔ Susan

### What Susan Gets From Herald
- Final launch post copy (so outreach can reference "check our LinkedIn")
- Key messaging phrases to use in calls: "$50 flat", "workers keep 100%", "no percentage, no margin"
- Do NOT use phrases: "innovative platform", "disruptive", "leveraging" — if it fails the Michael Test, don't say it on a call either

### What Herald Gets From Susan
- Confirmed prospect email list for launch email blast
- Post-outreach feedback: which messaging resonated on calls (feeds future content)
- Any new objections heard → content to address them

### Sync Points
- **Friday pre-launch:** Herald sends Susan final copy + messaging guide
- **Launch day evening:** Both report to Michael independently
- **Wednesday Week 1:** Quick inbox sync — what's working, what's not

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## Assets Checklist

| Asset | Owner | Status | Needed By | Blocks |
|-------|-------|--------|-----------|--------|
| Receipt graphic (agency vs RateRight visual) | Builder | ⏳ Spec done | Launch day | LinkedIn + Twitter posts |
| Michael site photo / headshot | Michael | ❌ Not available | Launch day (optional) | Twitter thread Tweet 1, Founder Story |
| LinkedIn account access | Michael | ❌ No access | Launch day | All LinkedIn publishing |
| Twitter/X account | Michael | ❌ Unknown | Launch day | Twitter thread |
| Email send capability (rateright.com.au) | Builder | ❌ No programmatic send | Launch day | Prospect email blast |
| rateright.com.au live + sign-up working | Builder | ❓ Confirm | Launch day | All CTAs point here |

### Critical Blockers
1. **LinkedIn access** — Michael needs to publish himself, or give Herald credentials/access
2. **Email send** — need a way to send from rateright.com.au to prospect list. Gmail? Mailchimp? Builder sets up?
3. **Site live** — every piece of content points to rateright.com.au. Must be live and sign-up working.

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## Decision Points for Michael

1. **Launch day: Saturday or Monday?** (Saturday = you're available to engage. Monday = business hours for cold calls.)
2. **LinkedIn:** Do you publish yourself, or do we need access?
3. **Twitter/X:** Do you have an account? Want one?
4. **Email:** How do we send the prospect email? Gmail? Tool?
5. **Receipt graphic:** Should we ask Builder via Rivet, or launch without it?
6. **Photo:** Any site photo of you we can use? (Optional but high-impact.)

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*Nothing goes external without Michael's approval. This timeline activates on his "go."*