# Launch Announcement — Email to Existing Prospects (NATIONAL)
**Campaign:** Launch | **Platform:** Email (rateright.com.au)
**Audience:** Existing prospect list (Susan's pipeline) | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-20
**Supersedes:** `launch-email-prospects.md` (Sydney-only version)

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## Subject Line Options
1. RateRight is live. All of Australia.
2. $50. Once. We're live — nationwide.
3. Construction hiring just changed. Everywhere.

**Recommended:** Option 1 — clear, ambitious, no gimmick.

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## Email Body

G'day [First Name],

RateRight is live. And we're not starting in one city — we're live across all of Australia.

You and I had a conversation about construction hiring — the costs, the margins, the agencies taking $25/hr off every worker to do not much at all. That conversation is why I'm writing to you first.

Here's what's now live:

**→ Post a job in 2 minutes from your phone**
**→ Workers apply at their own rate**
**→ You pick who you want**
**→ $50 flat per completed hire. Workers keep 100%.**

No subscription. No percentage. No credits to figure out. No lock-in.

$50. Once. That's the whole fee.

Why national? Because construction doesn't stay in one postcode. A steelfixer in Melbourne tells his mate in Brisbane. A crew in Newcastle picks up work in Sydney. Word of mouth crosses state lines — so we went everywhere from day one.

Whether you're hiring in Sydney, Melbourne, Brisbane, Perth, Adelaide, Newcastle, or a regional town with a boom going on — this is ready for you right now.

**→ rateright.com.au**

Or just reply to this email. I'll set you up personally.

Cheers,
Michael McLoughlin
Founder, RateRight
30 years in construction. Had enough of the maths.

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## Draft Notes

**Voice check:**
- "We're not starting in one city" — addresses the assumption head-on ✅
- National justification uses Michael's reasoning, not marketing boilerplate ✅
- "Doesn't stay in one postcode" — Australian phrasing ✅
- "A regional town with a boom going on" — includes regional builders, no one feels excluded ✅
- Everything else carries over from the Sydney version — same warmth, same directness ✅

**Michael Test:** Reads like an email from a bloke who knows the industry well enough to know why national makes sense. Not a growth hack — an industry insight. ✅ Passes.

**Send notes:**
- Same as previous — segment warm prospects, Tuesday–Thursday 6:30–7:30 AM AEST
- Susan to review final recipient list — some prospects may be city-specific, doesn't matter anymore
- "Reply to this email" — confirm Michael's monitoring the inbox