# Launch Announcement — Email to Existing Prospects
**Campaign:** Launch | **Platform:** Email (rateright.com.au)
**Audience:** Existing prospect list (Susan's pipeline) | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-19

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## Subject Line Options
1. RateRight is live in Sydney
2. $50. Once. We're live.
3. Sydney's construction hiring just changed

**Recommended:** Option 1 — clear, no gimmick, recipients already know what RateRight is.

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## Email Body

G'day [First Name],

RateRight is live in Sydney.

You and I had a conversation about construction hiring — the costs, the margins, the agencies taking $25/hr off every worker to do not much at all. That conversation is why I'm writing to you first.

Here's what's now live:

**→ Post a job in 2 minutes from your phone**
**→ Workers apply at their own rate**
**→ You pick who you want**
**→ $50 flat per completed hire. Workers keep 100%.**

No subscription. No percentage. No credits to figure out. No lock-in.

$50. Once. That's the whole fee.

Sydney's construction pipeline is the biggest it's been in years — 31,000 new homes near metro stations, three metro lines, Western Sydney Airport this year. Finding workers is only getting harder. The agencies know it. That's why their margins aren't going anywhere.

We built something different.

If you're hiring steelfixers, formworkers, labourers, concreters, or scaffolders in Sydney — this is ready for you right now.

**→ rateright.com.au**

Or just reply to this email. I'll set you up personally.

Cheers,
Michael McLoughlin
Founder, RateRight
30 years in construction. Had enough of the maths.

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## Draft Notes

**Voice check:**
- "G'day" opener — Australian, personal, not corporate ✅
- "You and I had a conversation" — acknowledges the relationship, not cold outreach ✅
- "Writing to you first" — makes them feel like insiders, which they are ✅
- "Credits to figure out" — Hipages dig without naming them ✅
- Bold formatting for the how-it-works section — scannable on mobile ✅
- "Reply to this email" — low friction, personal, founder-led ✅
- Signoff "Had enough of the maths" — ties to The Receipt, personality in the signature ✅

**Michael Test:** This is an email from a bloke you've spoken to. Not a marketing campaign. "Reply to this email" — that's how Michael would actually want to handle it. ✅ Passes.

**Strategic notes:**
- These people already know what RateRight is — don't re-explain the problem at length
- "Writing to you first" creates exclusivity without being fake
- Trade names (steelfixers, formworkers, concreters, scaffolders) — specific, not generic
- Market data (31,000 homes, metro, airport) gives urgency without being pushy
- "Reply to this email" works if Michael's monitoring the inbox. Confirm with him.

**Send notes:** 
- Segment: warm prospects from Susan's pipeline who've had conversations
- Send Tuesday–Thursday, 6:30–7:30 AM AEST (before they're on site)
- Susan should review final recipient list — she knows these relationships