# Launch Announcement — LinkedIn Post (GO LIVE)
**Campaign:** Launch Day | **Platform:** LinkedIn
**Audience:** Australian construction industry | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-22
**Context:** System is technically ready. Contact flow bugs fixed. This is the "we're live, go" post.

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## Post (178 words)

I spent 30 years on construction sites. Steelfixer. Formworker. Supervisor.

Every site I worked, someone was losing 20-40% of their rate to a labour hire company that made one phone call.

So I sat down. Did the maths. Then I built something.

RateRight is live. Today. All of Australia.

Here's how it works:
→ You post a job. Takes 2 minutes from your phone.
→ Workers apply at their own rate. Their FULL rate.
→ You pick who you want.
→ $50. Once. Done.

No percentage. No margin on the worker's rate. No subscription. No credits. No lock-in.

Workers keep 100% of what they charge. The contractor pays $50 per completed hire. That's the whole business model on the back of a napkin.

Why national from day one? Because a steelfixer in Melbourne tells his mate in Brisbane. Word of mouth doesn't stop at state lines. So we didn't either.

We're live. rateright.com.au

$50 flat. Workers keep everything.

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## Draft Notes

**What's different from pre-launch version:**
- Opens with origin story, not announcement — earns the right to announce
- "Today" — not "now live" in abstract. Urgency is real.
- Business model on back of a napkin — Michael's style of explanation
- Shorter (178 vs 192 words) — tighter, more punch
- Same national justification — it's the strongest hook we have

**Voice check:**
- Origin story opener ✅ (earned, not bragging)
- "Made one phone call" callback ✅
- "Back of a napkin" — site language ✅
- No corporate speak, no buzzwords ✅
- Michael Test: Would he say this at smoko? Yes. ✅

**Posting notes:**
- Post on launch day, 7:00 AM AEST (tradies checking phones before site)
- Pin to profile immediately
- Michael to engage with every comment for first 2 hours
- Share to relevant LinkedIn groups (construction, hiring, small business)