# Launch Announcement — LinkedIn Post
**Campaign:** Launch | **Platform:** LinkedIn
**Audience:** Sydney contractors + workers | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-19

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## Post (186 words)

RateRight is live in Sydney.

$50 flat per completed hire. Workers keep 100% of their rate. That's it.

No percentage. No margin. No agency clipping $25/hr off every worker every hour of every day.

Here's why it matters right now:

Sydney's building 31,000 new homes near metro stations. Three metro lines under construction. Western Sydney Airport opening this year. $7 billion in pumped hydro.

And 66% of builders can't find trades.

The project pipeline is the biggest it's been in a decade. The labour pool is the tightest. And the middlemen are still taking $50,000 a year per worker to answer a phone and send a text.

I built RateRight because I spent 30 years watching this from the tools. Steelfixer. Formworker. Supervisor. I did the maths. Then I built something to fix it.

→ Contractor posts a job. Workers apply at their own rate. You pick who you want. $50. Done.

Now live. Sydney. rateright.com.au

Or message me — I'll walk you through it personally.

#RateRight #sydney #construction #labourhire #nowhiring #tradie

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## Draft Notes

**Voice check:**
- Opens with announcement, no waffle ✅
- Market data (31,000 homes, 3 metro lines, airport, 66% stat) gives weight — not just claiming "it's time", showing WHY it's time ✅
- "Clipping $25/hr" — consistent with existing Receipt messaging ✅
- "From the tools" — tradie credibility, not startup speak ✅
- "Answer a phone and send a text" — echoes The Receipt, maintained campaign continuity ✅
- "Message me" — personal, founder-led, matches Early Access CTA approach ✅

**Michael Test:** Market data is real. The anger is measured. The origin (30 years, steelfixer, formworker) is his life. "I did the maths" connects to The Receipt campaign. ✅ Passes.

**Pairs with:** Post 01 (The Receipt — problem), Post 07 ($50 intro), Post 08 (founder story). This is the "it's real, it's here, go" post.

**Posting notes:** Monday or Tuesday morning, 7–8 AM AEST. Pin to profile. Engage with comments for first 90 minutes.