# Launch Announcement — Twitter/X Thread (NATIONAL)
**Campaign:** Launch | **Platform:** Twitter/X
**Audience:** Construction industry, small business, Australia | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-20
**Supersedes:** `launch-twitter-thread.md` (Sydney-only version)

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## Thread (7 tweets)

### Tweet 1 (Hook)
RateRight is live. All of Australia.

$50 flat per hire. Workers keep 100%.

No agency margin. No percentage. No ongoing fees.

Here's the maths that made me build it 🧵

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### Tweet 2 (The Problem)
The average labour hire agency takes $25/hr off every worker.

That's $200/day. $1,000/week. $50,000/year.

Per worker.

For answering a phone call and sending a bloke to site.

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### Tweet 3 (The Scale)
This isn't a Sydney problem. It's everywhere.

$242 billion in infrastructure across Australia over 5 years.
181,000 workers short by 2027.

Melbourne's building a $12B tunnel.
Brisbane's got the Olympics.
Adelaide's got AUKUS submarines.
Perth needs 55,000 more workers.

And in every city, agencies are taking the same cut.

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### Tweet 4 (The Fix)
So I built something.

Contractor posts a job → workers apply at their own rate → you pick who you want → $50 flat. Done.

No subscription. No credits. No lock-in.

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### Tweet 5 (The Credibility)
I've been on construction sites for 30 years.

Steelfixer. Formworker. Supervisor.

I didn't build this from a co-working space. I built it from a site office at 5am because the current system is broken and everyone in construction knows it.

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### Tweet 6 (Why National)
"Why not start in one city?"

Because a steelfixer in Melbourne tells his mate in Brisbane. A crew in Newcastle picks up a job in Sydney. Workers move. Contractors talk.

Word of mouth doesn't stop at state lines. So we didn't either.

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### Tweet 7 (CTA)
Now live. All of Australia.

Sydney. Melbourne. Brisbane. Perth. Adelaide. Newcastle. Hobart. Darwin. Regional towns. Everywhere.

If you're hiring trades or you're a worker sick of agencies clipping your rate — rateright.com.au

Or DM me. Let's fix this. $50 at a time.

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## Draft Notes

**Voice check:**
- Thread format intact — each tweet stands alone ✅
- Tweet 3 reframed from Sydney-specific stats to national scope — each city gets a proof point ✅
- Tweet 6 is NEW — addresses the obvious question, uses Michael's own reasoning ✅
- "Word of mouth doesn't stop at state lines" — that's his actual logic ✅
- "Taking the piss" removed from original Tweet 6 — replaced with the national angle which is more valuable in the thread flow

**Michael Test:** Tweet 6 is Michael's own words back to him. He said construction word of mouth is cross-city — contractors tell mates in OTHER cities. This thread lets him explain his thinking, not just announce. ✅ Passes.

**Posting notes:** Same as previous — thread format, Tuesday–Thursday morning AEST, pin to profile, engage replies for 2 hours.