# Launch Announcement — Twitter/X Thread
**Campaign:** Launch | **Platform:** Twitter/X
**Audience:** Construction industry, small business, Aus startup | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-19

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## Thread (7 tweets)

### Tweet 1 (Hook)
RateRight is live in Sydney.

$50 flat per hire. Workers keep 100%.

No agency margin. No percentage. No ongoing fees.

Here's the maths that made me build it 🧵

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### Tweet 2 (The Problem)
The average labour hire agency takes $25/hr off every worker.

That's $200/day. $1,000/week. $50,000/year.

Per worker.

For answering a phone call and sending a bloke to site.

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### Tweet 3 (The Scale)
Sydney right now:
• 31,000 new homes near metro stations
• 3 metro lines under construction
• Western Sydney Airport opening 2026
• 66% of builders can't find trades

Biggest pipeline in a decade. Tightest labour market. And the agencies are still taking their cut.

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### Tweet 4 (The Fix)
So I built something.

Contractor posts a job → workers apply at their own rate → you pick who you want → $50 flat. Done.

No subscription. No credits. No lock-in.

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### Tweet 5 (The Credibility)
I've been on construction sites for 30 years.

Steelfixer. Formworker. Supervisor.

I didn't build this from a co-working space. I built it from a site office at 5am because the current system is broken and everyone in construction knows it.

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### Tweet 6 (The Comparison)
Old way: Agency takes $50,000/year per worker.
New way: RateRight charges $50. Once.

Same workers. Same contractors. Minus the middleman taking the piss.

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### Tweet 7 (CTA)
Now live in Sydney.

If you're hiring trades or you're a worker sick of agencies clipping your rate — rateright.com.au

Or DM me. Happy to walk you through it.

Let's fix construction hiring. $50 at a time.

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## Draft Notes

**Voice check:**
- Thread format works for X — bite-sized, each tweet stands alone if quote-tweeted ✅
- "Sending a bloke to site" — site language, not corporate ✅
- "Site office at 5am" — real, specific, credible ✅
- "Taking the piss" — Australian, controlled, site-appropriate ✅
- "DM me" — personal, founder-led, low barrier ✅
- Maths breakdown in Tweet 2 mirrors The Receipt — campaign consistency ✅

**Michael Test:** Short sentences. No waffle. The 30-year credibility isn't bragging — it's showing why he has the right to be angry. "Everyone in construction knows it" — yeah, they do. ✅ Passes.

**Strategic notes:**
- 7 tweets is the sweet spot — long enough to tell the story, short enough that people finish it
- Each tweet can be screenshot-shared independently (especially Tweet 2 and Tweet 6)
- Tweet 1 front-loads the announcement + value prop for timeline scanners
- Tweet 5 (credibility) is the one that'll get quote-tweeted by construction accounts
- "DM me" in Tweet 7 — confirm Michael's comfortable with this on X. Alternative: link to contact form.
- No hashtags in thread body — X algorithm doesn't reward them, and they look spammy in threads. One or two in the final tweet if Michael wants discoverability.

**Posting notes:**
- Post as a thread (not individual tweets). Tuesday–Thursday morning AEST.
- First tweet needs to bang — it's what shows in the timeline. The hook is strong.
- Engage with replies for first 2 hours. Retweet the best responses.
- Pin thread to profile alongside LinkedIn post going up.

**Optional add:** If Michael's comfortable, a photo of him on site (or even a hardhat selfie) as media on Tweet 1 would dramatically increase engagement. Real face > stock imagery.