# RateRight — LinkedIn Company Page Content
**Drafted by:** Herald | **Date:** 2026-02-20
**Status:** DRAFT — needs Michael's approval before setup
**Nothing goes live until app is tested and Michael approves.**

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## Company Details

| Field | Content |
|-------|---------|
| **Company Name** | RateRight |
| **Tagline** | $50 flat fee construction hiring. Workers keep 100%. |
| **Industry** | Construction |
| **Company Size** | 2-10 employees |
| **Type** | Privately Held |
| **Founded** | 2025 |
| **Headquarters** | Sydney, Australia |
| **Website** | rateright.com.au |

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## About / Description (2,000 char limit)

Construction hiring is broken. Everyone in the industry knows it.

Labour hire agencies charge contractors 20-40% markups on every worker, every hour, every day. A steelfixer earning $45/hr? The agency's clipping $15-20 off that before the worker sees a cent. Over a year, that's $50,000 per worker — for answering a phone call and sending a bloke to site.

Workers cop it too. They never see the full rate. They don't get to build a reputation. They're a number on an agency's spreadsheet.

RateRight fixes this.

Contractors post a job. Workers apply at their own rate. You pick who you want. $50 flat per completed hire. That's the whole fee. Workers keep 100% of their rate.

No subscription. No credits. No percentage. No lock-in. No ongoing fees.

$50. Once.

Built by Michael McLoughlin — 30 years in construction. Steelfixer. Formworker. Supervisor. He did the maths on what agencies take from workers and contractors. Then he built something to fix it.

Now live across all of Australia.

rateright.com.au

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## Mission Statement

Fix construction hiring. $50 flat. Workers keep 100%.

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## Team / Key People

### Michael McLoughlin — Founder & CEO

**Headline:** Founder, RateRight | 30 years in construction | $50 flat fee hiring — workers keep 100%

**Bio:**
30 years on construction sites. Steelfixer. Formworker. Supervisor. I watched agencies take $50,000 a year per worker for making a phone call and sending a text. I did the maths. Then I built something to fix it.

RateRight: $50 flat per hire. Workers keep 100% of their rate. Now live across Australia.

*(Photo: Michael on site — use profile pic if available)*

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## Specialities / Tags

Construction Hiring, Labour Hire Alternative, Construction Workforce, Steelfixing, Formwork, Concreting, Labouring, Scaffolding, Construction Technology, Workforce Marketplace

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## Custom Button

**Button:** Visit Website
**URL:** rateright.com.au

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## Featured Content (once page is live)

Pin the national launch post as the first featured item. Follow with The Receipt post once published.

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## Cover Image

**Spec:** 1128 x 191 px (LinkedIn company page cover)
**Concept:** Clean, dark background (#1a1a2e), RateRight wordmark left-aligned, right side: "$50 flat. Workers keep 100%." in white with $50 in gold (#f59e0b). No stock photos. No hard hats. Typography only.

**Alternative:** If Michael has a site photo (construction site, crew, real work), use that with a subtle dark overlay and the tagline.

*(Need Builder or a design tool to create this — spec only for now)*

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## Page Strategy Notes

- **Don't over-optimise.** This is a company page, not a landing page. Keep it clean and honest.
- **Michael's personal profile matters more.** Company pages get less organic reach than personal posts. The launch posts go from Michael's profile first, company page second.
- **Post cadence on company page:** Share Michael's personal posts. Don't duplicate — share. 1-2 posts/week max.
- **Employee profiles:** Add Michael. If Susan's outreach leads to conversations, having a real company page adds credibility.
- **Follow CTA:** Don't ask people to follow the company page. Let the content earn it.

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*Nothing goes live until Michael approves. This is prep work.*