# LinkedIn Post 11 — We Don't Fire Workers. We Grow Them.
**Campaign:** Ratings Pillar (NEW) | **Tier:** 🟡 Yellow | **Platform:** LinkedIn
**Audience:** Workers + Contractors | **Status:** DRAFT — needs Michael's review
**Source:** Strategy review value prop update (2026-02-19)
**Created by:** Herald | **Date:** 2026-02-20

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## Post (168 words)

I've been on construction sites for 30 years. You know what happens when a labour hire worker doesn't work out?

He stops getting calls.

No feedback. No explanation. No "here's what you need to work on." Just silence. The agency moves on to the next bloke. The worker wonders what went wrong.

That's not a hiring system. That's a disposal system.

On RateRight, contractors leave constructive ratings. Not complaints — feedback.

"Great formwork. Needs to work on timekeeping."
"Reliable. Looking for someone stronger with scaffolding."

Specific. Useful. Something a worker can actually do something with.

Next contractor who looks at that profile sees someone who's improving. Someone with a track record. Not just a phone number in a database.

Agencies profit from churn — new worker, new margin. We profit from matches that stick.

We didn't build a hiring app. We built a system where every hire makes the next one better.

#constructionaustralia #labourhire #tradie #workerdevelopment #rateright

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## Edit Notes

**Why this matters:**
- Ratings are RateRight's second differentiator after price — and they're in ZERO current published content
- This is the "hope" emotion in the anger → relief → hope hierarchy
- Worker-focused but contractors will read it too — they want reliable workers, this shows the mechanism
- First-person as Michael — 30 years gives it authority

**Michael Test:** The disposal system observation is his — he's watched agencies ghost workers for decades. "Stops getting calls" is exactly how it works. The specific rating examples sound like things a supervisor would actually write. ✅ Passes.

**Tier rationale:** 🟡 Yellow — new content pillar, new angle. Michael should confirm the ratings system works as described before we position it publicly.

**Positioning in calendar:** Post-Receipt Campaign. After the audience understands the problem (agencies take too much) and the solution ($50 flat), this shows the deeper value — the marketplace improves with use.

**Visual:** No image. Text is the content. The specific rating examples act as visual breaks in the feed.