# Contractor Onboarding Email Sequence **Created:** 2026-02-25 | **Status:** DRAFT — Awaiting Michael's review **Purpose:** Automated drip for new contractor sign-ups. Gets them to their first hire with minimum friction. Prevents "I don't know how this works" tickets. **Trigger:** Contractor completes sign-up on rateright.com.au --- ## Sequence Overview | Email | When | Subject | Goal | |-------|------|---------|------| | 1 | Immediately | You're set up. Post your first job. | Activate — first job posted | | 2 | Day 1 (24h) | First job tips — what gets workers fast | Optimise their first post | | 3 | Day 3 | Workers available in [their area] right now | Show platform value | | 4 | Day 7 | $50 vs $4,000 — the maths on your last hire | Reinforce value prop | | 5 | Day 14 | How's it going? | Catch issues, push to first hire | --- ## Email 1: Welcome (Immediate) **Subject:** You're set up. Post your first job in 60 seconds. **From:** Michael ``` G'day [Name], [Company name] is live on RateRight. Here's what to do next: **Post your first job.** Takes about 60 seconds. Trade, location, start date, rate. Our AI handles the rest — matching you with verified workers near your site. [BUTTON: Post a Job] **How hiring works:** 1. Post the job (free) 2. We match you with available, verified workers 3. You pick who you want 4. $50. Once. That's the whole fee. No subscriptions. No monthly costs. No percentage of the worker's wage. Browse all you want for free. **$50 per hire.** Whether they stay a day or 10 years. Cheers, Michael McLoughlin RateRight P.S. Got a question? support@rateright.com.au — I read every one personally. ``` --- ## Email 2: First Job Tips (Day 1) **Subject:** Quick tip — jobs with these details fill fastest **From:** Michael ``` G'day [Name], Jobs that fill same-day usually have three things: 1. **Clear rate** — "$45/hr, labourer, immediate start" beats "competitive rate, various trades." Workers scroll past vague posts. 2. **Specific location** — suburb, not just city. Workers check travel time. "Parramatta" gets more responses than "Western Sydney." 3. **Start date** — "Monday 6 AM" beats "ASAP." Gives workers something to commit to. That's it. Be specific, be upfront about the rate, give them a start time. Same as you would if a mate asked if you had work. [BUTTON: Post a Job] Cheers, Michael ``` **Logic:** Only send if they haven't posted a job yet. If job already posted → skip. --- ## Email 3: Workers Available (Day 3) **Subject:** [X] [trade] workers available near [their location] **From:** Michael ``` G'day [Name], Quick heads-up — here's what's available near [their suburb] right now: - [X] labourers within 20km - [X] [their registered trade interest] within 30km - [X] workers with 5+ years experience All verified. White Cards checked. Ready to work. [BUTTON: Browse Workers] Not ready to hire yet? No worries — browsing is free. You only pay $50 when you actually pull the trigger. Cheers, Michael ``` **Logic:** Dynamic data from platform. Only send if they haven't hired yet. Show trades relevant to their profile. --- ## Email 4: Value Reinforcement (Day 7) **Subject:** What your last hire actually cost you **From:** Michael ``` G'day [Name], Quick maths on what agencies actually charge. Average labourer: $45/hr Agency markup: 25% → you're paying $56.25/hr Over 10 weeks at 38hrs: **$4,275 in margins alone** That's $4,275 going to someone who made a phone call. RateRight: **$50. Flat. Once.** Same worker. Same skills. Same White Card. The only difference is who keeps the money. If you've already hired through us — you've seen it. If you haven't yet — post a job and see what comes back. Costs nothing to look. [BUTTON: Post a Job] Cheers, Michael P.S. Know another builder sick of agency fees? Forward this email. Seriously. ``` --- ## Email 5: Check-in (Day 14) **Subject:** Quick check — everything working? **From:** Michael ``` G'day [Name], Been two weeks since you signed up. Just checking: **If you've hired someone** — how'd it go? Good or bad, I want to hear it. Reply to this email. **If you posted a job but haven't hired** — is the quality not right? Not enough options? Reply and tell me what's missing. I'll look into it personally. **If you haven't posted yet** — no pressure. But if something's holding you back (not sure how it works, need a specific trade, whatever) — just ask. I built this because I spent 30 years watching agencies charge a fortune for a phone call. If it's not working for you, I want to know why. Cheers, Michael ``` --- ## Technical Notes for Builder - All emails from michael@rateright.com.au - Unsubscribe link mandatory (Spam Act 2003) - Track: open rate, click rate, job post rate after email, hire conversion - Dynamic fields: [Name], [Company name], [their suburb], [X] workers, [trade] - Conditional logic: Email 2 skips if job posted; Email 3 skips if already hired - Email 3 needs real-time worker supply data - Mobile-first + plain text fallback - If contractor hires within sequence → stop drip, send separate "first hire" congratulation email --- ## Metrics That Matter | Metric | Target | Why | |--------|--------|-----| | First job posted within 48h | >50% | Activation is everything | | First hire within 14 days | >25% | Revenue | | "How does it work" support tickets | <5% of sign-ups | Emails 1-2 should pre-empt | | Day 14 active rate | >40% | Email 5 catches drop-offs | --- *If a builder reads these emails and thinks "this bloke gets it" — we've done the job. If they think "marketing drip" — rewrite.*