# Worker Onboarding PDF — Branding Approach *Drafted by Herald for Rivet/Michael review* *2026-02-21* --- ## Why This Is Genius (Before We Get Into It) Every worker who fills out their details creates a document they'll send to every future contractor. That's not a PDF — it's a business card for RateRight that the worker *wants* to carry because it makes them look professional. The branding needs to earn its spot on the page by adding credibility, not by advertising. --- ## THE BRANDING LINE ### Recommendation: **"Verified by RateRight"** Not "Powered by." Not "Built with." **Verified.** Here's why: | Option | Problem | |--------|---------| | "Powered by RateRight" | Tech speak. Sounds like a SaaS footer. Workers aren't a product. | | "Created with RateRight" | Weak. Doesn't add value to the document. | | "A RateRight Worker" | Makes the worker feel like they belong to us. They don't — they're independent. | | "RateRight Certified" | Implies we ran some test. We didn't (yet). | | **"Verified by RateRight"** | ✅ Adds credibility to the WORKER. Tells the contractor someone's checked this. Makes the document more trustworthy — which is why the worker WANTS it there. | **"Verified by RateRight"** works because: 1. **It serves the worker.** Their PDF lands on a contractor's desk looking more legit than a handwritten form or a dodgy screenshot of a White Card. 2. **It serves the contractor.** Signals that someone's actually checked this bloke's details — tickets, licence, super. Professional. 3. **It serves us.** Every PDF is a warm intro to a contractor who's never heard of us. But it earns that by adding trust, not by shouting our name. --- ## VISUAL BRANDING ### The Worker's Document, Not Ours The PDF should feel like **the worker's professional profile** with RateRight credibility backing it up. Think of it like a trade licence — the government logo is there, but it's YOUR licence. ### Layout Principles **Header:** - Worker's name — large, prominent. **This is THEIR document.** - Trade/role underneath (e.g., "Steelfixer" / "Formworker" / "Labourer") - Small RateRight logo — top right corner, tasteful. Think 15-20% of header width. Not centred, not dominant. **Body:** - Clean sections: Personal Details, Emergency Contact, Bank & Super, Tickets & Licences, Work History - Each verified field gets a subtle checkmark or "verified" tag — small, consistent - Professional but not corporate. Clean lines, readable on a phone screen. **Footer:** - `Verified by RateRight` — left-aligned, with small logo mark - `rateright.com.au` — that's it. No tagline, no pitch, no QR code (yet) - Date of last update: shows it's current ### Colour - **Primary:** Worker's details in neutral tones (black text, white/light grey background) - **RateRight accent:** Used sparingly — the verification badges, the footer line, the logo. Our brand colour should mean "this bit is verified" not "this is an ad." - **No full-colour RateRight banner.** That turns a professional document into a flyer. ### What It Should Look Like On a Phone - Single-column, scrollable - Fits on one screen without zooming - Shareable as PDF via text/WhatsApp/email - Looks like something a real business would hand over — not something printed at Officeworks at 6am --- ## THE CONTRACTOR EXPERIENCE When a contractor receives this PDF, the thought process should be: 1. "This bloke's organised." (Professional layout, all details in one place) 2. "Someone's actually checked his tickets." (Verified badges) 3. "What's RateRight?" (Small footer — curiosity, not a sales pitch) 4. Google → rateright.com.au → "$50. Once." → Done. **The PDF sells RateRight by making the worker look professional.** That's the whole play. We don't need to pitch — the document IS the pitch. --- ## WHAT TO AVOID - ❌ **QR codes.** Screams "scan me for a discount." We're not a café loyalty card. (Revisit later when brand is established.) - ❌ **"Join RateRight" CTA on the PDF.** This is the worker's document. Putting a signup CTA on it is like stamping an ad on someone's resume. - ❌ **Full RateRight colour scheme.** The document should look professional-neutral with RateRight as a trust mark, not a brand takeover. - ❌ **"Australia's #1" or any claim.** We're pre-launch. Earn it first. - ❌ **Too much text about what RateRight is.** The contractor will Google it. Let them. --- ## FUTURE EVOLUTION Once the brand is established and we have volume: **Phase 2:** Add a single line under the footer — "$50 flat. Workers keep 100%." Only once we've got enough contractors recognising the name. **Phase 3:** Worker rating/reputation score on the PDF. Now it's not just verified details — it's a portable reputation. "4.8 stars across 23 hires." THAT makes the RateRight brand indispensable on the document. **Phase 4:** QR code that links to the worker's live RateRight profile. Contractor scans → sees reviews, verified tickets, availability. Now the PDF is a gateway to the platform. But for launch: **keep it clean. Verified by RateRight. Let the document do the talking.** --- ## SUMMARY FOR MICHAEL - **Line:** "Verified by RateRight" — adds credibility to the worker, curiosity for the contractor - **Look:** Worker's document with RateRight as a trust mark. Small logo top-right, verified badges on checked fields, clean footer with URL. Not a billboard. - **Feel:** Like a trade licence, not a marketing flyer - **Play:** Every PDF sent to a contractor is a warm intro to RateRight that EARNS its spot by making the worker look professional - **Rule:** The worker should WANT the branding there because it makes their document more legit --- *Ready for Michael/Rivet review. Nothing goes external without approval.*