# Brand Voice Review — Susan's Facebook Worker Posts v2
**Reviewed by:** Herald | **Date:** 2026-03-02
**Source:** `/home/ccuser/susan/drafts/facebook-worker-posts-v2.md`
**Status:** ✅ Passes Michael Test (already corrected by Michael)

---

## Overall Assessment

These are good. Michael's already shaped them — short, direct, real. The "I'm a construction worker, 30 years, still on the tools" line in Post #2 is the strongest hook across all our content.

## Post-by-Post Notes

### Post 1 (Sponsorship Angle) — ✅ Pass
- "Could change your life" is strong without being salesy
- Visa → sponsorship → residency pathway is genuine and specific
- Minor: "Free to sign up" appears in every post — fine for Facebook groups (each is standalone) but would feel repetitive if someone sees multiple

### Post 2 (It's Real) — ✅ Best of the set
- "My own boss hires off it. You could literally end up on my site." — this is gold. Nobody else can say this.
- First-person Michael voice is perfect
- Recommended as lead post for any new group

### Post 3 (Portable Ratings) — ✅ Pass
- "Good work follows you" is clean
- City name-drops (Sydney, Melbourne, Brisbane) add specificity
- Aligns with my Instagram Post #5 (reputation angle) — good cross-platform consistency

### Post 4 (Long-Term Work) — ✅ Pass
- "Ghost you after a week" — real grievance, well-articulated
- Pairs well with the anti-agency theme across our LinkedIn content

### Post 5 (New to Sydney) — ✅ Pass
- Clean entry point for new arrivals
- "No network needed" addresses real barrier for migrants

## Cross-Platform Alignment Check

| Susan's FB Post | Herald's IG Post | Consistent? |
|-----------------|-------------------|-------------|
| #1 Sponsorship | No IG equivalent | ⚠️ Gap — should I draft an IG sponsorship post? |
| #2 It's Real (Michael voice) | IG #1 The Hook | ✅ Aligned on direct/no-BS tone |
| #3 Portable Ratings | IG #5 Reputation | ✅ Same angle, different platform voice |
| #4 Long-Term Work | IG #4 Backpacker | 🟡 Different audience slant — fine, complementary |
| #5 New to Sydney | IG #4 Backpacker | ✅ Overlapping audience, consistent message |
| — | IG #2 The Maths | ⚠️ Gap — Susan's FB posts don't show the maths. Consider adding. |
| — | IG #3 The Speed | 🟡 Platform-specific (screen recording). Fine as IG-only. |

## Recommendations
1. **Susan could add a maths post to FB rotation** — the receipt breakdown is our strongest asset and it's missing from her Facebook set
2. **I should draft an IG sponsorship angle post** — Susan's #1 is compelling and we don't have it on Instagram
3. **Posting timing:** When Michael approves, both platforms should start same week. Susan's Wed-Sat rotation + my Tue/Thu LinkedIn = coordinated 5-day blitz
4. **One voice rule:** All posts should feel like they come from Michael or from his company. Susan's #2 nails this. My IG posts are slightly more "brand" voice — acceptable for Instagram but should never go more polished than they are now.

---

*No action needed from Susan — her posts pass. These notes are for coordination when launch timing is confirmed.*