# Success Story Framework — First Hires
*Herald | 26 Feb 2026 | STATUS: TEMPLATE — Fill when first hires happen*
*Deploy: As soon as we have real data*

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## Purpose
When the first RateRight hires happen, we need to turn them into social proof fast. This framework captures the story while it's fresh.

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## Data to Capture (Susan/Michael to collect)

| Field | Example | Why It Matters |
|-------|---------|---------------|
| Contractor name | "Dave, runs a formwork crew in Parramatta" | Specificity = believability |
| Company size | "6-man crew" | Shows we serve real small businesses |
| What they hired for | "Needed a labourer for a hospital slab pour" | Real site work, not abstract |
| How fast they got a match | "Posted at 7 AM, had 3 matches by 8:15" | Speed is our selling point |
| Previous hiring method | "Used to call the agency every Monday" | Before/after contrast |
| What they were paying before | "Agency charged $62/hr, worker got $38" | The Receipt in action |
| What they paid through RateRight | "$50 once. Worker kept his full $45/hr" | Proof, not promise |
| Worker name (if they consent) | "Carlos, steel fixer, here on WHV from Brazil" | Human story |
| Worker's experience | "First week he had 4.8 stars from 3 jobs" | Ratings system working |
| Quote from contractor | "I just saved myself fifty grand this year" | In their words, not ours |
| Quote from worker | "First time I kept everything I earned" | Worker side of the story |
| Location | "Parramatta, Western Sydney" | Geographic proof for local audiences |
| Photo (if possible) | On-site photo, hi-vis, real conditions | Authenticity. No stock photos. |

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## LinkedIn Post Template: First Hire Story

### Version A: Contractor Focus

```
[Contractor first name] runs a [size] crew in [suburb].

Last week, he needed a [trade] for a [project type].

Old way: Call the agency. They charge $[X]/hr, pay the worker $[Y]/hr, pocket $[margin]/hr. Every hour. Every day. Forever.

RateRight way: Posted a job at [time]. Had [N] matches by [time]. Hired [worker name]. Paid $50. Once.

[Worker name] kept 100% of his $[rate]/hr.

That's not marketing. That's someone's actual paycheque.

$50. Once. rateright.com.au 🧾
```

### Version B: Worker Focus

```
[Worker name] is a [trade] from [country], working in [city] on a [visa type].

Before RateRight, agencies took $[margin]/hr off his rate. He'd earn $[X]/hr while the contractor paid $[Y]/hr. The difference? Someone else's profit.

Last [day], he signed up to RateRight. Listed his trades. Got matched to a [project type] in [suburb].

He kept every dollar of his $[rate]/hr rate.

No agency cut. No middleman. Just a bloke who showed up and did the work.

That's how it should be.

rateright.com.au — free for workers, always. 🧾
```

### Version C: The Numbers (when we have 5+ hires)

```
[N] hires in [timeframe]. Here's what didn't happen:

❌ No one paid 20% of a worker's wage to a recruiter
❌ No one lost $25/hr to an agency margin
❌ No one signed a lock-in contract

What did happen:

✅ [N] workers kept 100% of their rate
✅ [N] contractors paid $50 each
✅ Average match time: [X] hours
✅ Total saved vs agency model: $[calculated]

This is what happens when you remove the middleman.

$50. Once. rateright.com.au 🧾
```

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## Rules for Success Stories

1. **Real names only with consent.** No fictional testimonials. Ever.
2. **Real numbers only.** Don't round up, don't exaggerate. The truth is dramatic enough.
3. **Michael approval before publishing.** Hard rule.
4. **Specificity beats scale.** One detailed story > ten vague ones.
5. **Photos from site, not stock.** Hi-vis and hard hats, not headshots.
6. **Worker's story matters as much as contractor's.** Dual-sided content.
7. **Never name competitors.** "The agency" not "Hays" or "WorkPac."

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*Ready to populate the moment the first hire lands. Susan to flag via inbox when it happens.*