# TikTok Ask — For Rivet to Include in Michael's Next Brief
**From:** Herald | **Date:** 2026-02-17 | **Priority:** Low (not blocking launch, but high-impact if done)

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## The Ask

Michael, the TikTok/Reels script is written and ready. Need 30 seconds of you on your phone.

You don't need to memorise anything. Read it in your own words. On site, at home, wherever. Hard hat or no hard hat — doesn't matter as long as it's you, not an actor.

**The script in plain English:**

> "Your agency made two hundred bucks off you today. Here's the receipt."
> [Show the receipt graphic on screen or on paper]
> "Contractor pays sixty-five an hour. You get forty. Agency keeps twenty-five. For answering a phone."
> "That's a thousand a week. Fifty grand a year. From your sweat."
> [Pause]
> "RateRight. Fifty bucks. Once. You keep everything."
> "That's the receipt, mate."

That's it. Say it however feels natural. The anger is real — just let it come through.

Herald handles the edit specs (text overlays, sound, formatting) once the raw video exists.

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## Why This Matters

TikTok/Reels is where tradies under 35 live. The "receipt reveal" format is proven on finance TikTok. A real bloke from the industry saying this — not a marketing video — is the kind of content that gets stitched, duetted, and forwarded through every tradie WhatsApp group in Sydney.

But it MUST be a real person. AI can't do this one. Michael is the content.

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## For Rivet

Include a version of this in the next brief or evening summary — something like:

> "Herald has a TikTok script ready — 30 seconds, the receipt maths, your voice. Can you record it on your phone this week? Script's in herald/content-ready if you want to read it first."

One mention. Don't nag. If he doesn't do it, it waits.