# Website Content Audit: rateright.com.au — National Launch Readiness *Herald | 26 Feb 2026 | Priority list for Builder/Rivet* --- ## Audit Summary **Site:** rateright.com.au (Next.js app, SSR) **Pages found:** Homepage (/) , FAQ (/faq), Login (/auth/login), Contractor signup (/contractor/signup), Worker signup (/worker/signup) **Pages missing (404):** /about, /pricing, /terms, /privacy, /contact, /how-it-works, /sitemap.xml, /robots.txt **National launch readiness: 6/10** — Homepage copy is already national ("Now live across Australia"), but major gaps in supporting pages, SEO, trust signals, and conversion elements. --- ## 🔴 CRITICAL — Fix Before Any Social Campaign ### 1. Copyright Year Wrong **Current:** "© 2025 RateRight Pty Ltd. All rights reserved." **Should be:** "© 2026 RateRight Pty Ltd. All rights reserved." **Why critical:** First thing competitors and sharp-eyed users notice. Signals neglect. ### 2. No Terms of Service or Privacy Policy **/terms → 404. /privacy → 404.** **Why critical:** Legally required for any Australian business collecting user data (Privacy Act 1988, APPs). Cannot run paid ads (Google/Meta) without a privacy policy. Kills trust for sophisticated users. Grant applications will flag this. ### 3. No robots.txt or sitemap.xml **Both return 404.** **Why critical:** Google can't properly crawl/index the site. With a social media campaign driving traffic, we need Google to find and rank us. No sitemap = slower/incomplete indexing. No robots.txt = minor but signals basic SEO neglect. ### 4. FAQ Page Is Empty **/faq exists but contains only the footer tagline.** No actual FAQ content. **Why critical:** FAQ link is in the footer — users will click it and see nothing. Worse than not having it. ### 5. Missing Value Proposition: "Unlimited Duration" The task mentions "$0 flat fee unlimited duration" but the site says **"$50 flat fee per hire."** Need clarification from Michael on the current pricing model. If the hire has no time limit (i.e., $50 for as long as the worker stays), this needs to be stated explicitly. It's a massive differentiator vs agencies who charge ongoing margins. **Suggested copy:** "$50 flat fee per hire. No time limit. Whether they stay 2 days or 2 years, you never pay again." --- ## 🟡 HIGH PRIORITY — Fix Before Campaign Scale ### 6. No About Page **/about → 404.** Michael's founder story is RateRight's biggest brand asset. "30 years steelfixing, built this because agencies take too much" — this needs a page. People who see social content will want to know who's behind it. **Recommendation:** Simple page: photo of Michael, 3-paragraph founder story, the mission, the maths. ### 7. No Contact Page **/contact → 404.** Only contact method is a mailto link in the footer (support@rateright.com.au). **Recommendation:** Simple contact page with email, phone (0468 087 171), and ABN. Builds trust for contractors making hiring decisions. ### 8. Meta Description Is Weak for Social Sharing **Current:** "The simplest way to hire construction workers in Australia. AI does the work, you just tap. $50 flat fee per hire." **Problem:** When shared on LinkedIn/Facebook, this is what appears. It's OK but doesn't lead with the anger/differentiator. **Suggested:** "Construction hiring costs contractors $50,000/year in agency fees. RateRight: $50 flat. Once. Workers keep 100%." ### 9. No Open Graph / Social Meta Tags No og:title, og:description, og:image detected in the HTML. When someone shares rateright.com.au on LinkedIn or Facebook, it'll pull whatever it can guess — likely the title and a blank preview. **Need:** og:title, og:description, og:image (with a branded social card), twitter:card, twitter:title, twitter:description. ### 10. Missing Keywords for National Reach **Current keywords:** "construction hiring, hire labourers, construction workers Australia, hire tradies, construction jobs Australia" **Missing:** City-specific terms matter for SEO even at national scale. Add: "hire construction workers Sydney, Melbourne construction jobs, Brisbane tradies, Perth labourer hire, construction workers near me" **Also missing:** Long-tail terms like "cheap construction hiring, no agency construction, direct hire tradies, flat fee construction hiring" --- ## 🟢 GOOD — Already National-Ready ### ✅ Homepage Copy — No Sydney-Specific Language Found - Badge says "Now live across Australia" ✅ - "Hire construction workers in seconds" — generic, good ✅ - "Join Australian contractors already using RateRight" — national ✅ - No references to Sydney, NSW, or specific suburbs anywhere in the visible homepage ✅ - Meta description says "in Australia" ✅ ### ✅ Value Proposition Consistency - "$50 flat fee" appears in: hero, how-it-works step 3, contractor section, pricing section ✅ - "Free for workers" appears in: hero subtitle, worker section, pricing section ✅ - "No subscriptions, no percentages" — consistent ✅ ### ✅ Mobile UX Basics (from HTML analysis) - `viewport` meta tag with `maximum-scale=1` set ✅ - PWA manifest present ✅ - Touch targets: all buttons use `min-h-[44px]` (Apple's minimum tap target) ✅ - Mobile-first layout: `flex-col` with `sm:` breakpoints ✅ - Sticky header ✅ ### ✅ Voice Check — Michael Test The homepage copy is clean and direct. No corporate waffle. "AI does the work, you just tap" — good. "Stop wasting time hiring" — good. "One tap to hire" — good. It's functional/product-focused rather than emotionally charged (the anger lives in social content, not the homepage — that's fine). --- ## 📱 Mobile UX & Conversion Recommendations ### 11. No Social Proof Anywhere Zero testimonials, zero user counts, zero case studies. For a social media campaign, visitors need validation. Even "50+ contractors signed up" or one testimonial would help. **Recommendation:** Add a social proof section between pricing and CTA. Even placeholder metrics: "X workers registered" / "Y jobs posted." ### 12. No Comparison/Calculator The Receipt Campaign drives social traffic — people come angry about agency margins. The homepage doesn't continue that story. A simple calculator: "Enter your hourly rate → see what agencies take → see what RateRight saves" would be a massive conversion tool. **Recommendation:** Interactive cost comparison widget. Even a static comparison table would help. ### 13. Two CTAs Compete Above the Fold "I'm Hiring" (primary green) and "I'm Looking For Work" (outline) — this is fine structurally, but for a social campaign primarily targeting **contractors** (who pay), the worker CTA dilutes focus. **Recommendation:** Consider campaign-specific landing pages: /hire (contractor-focused) and /work (worker-focused) that simplify the decision. ### 14. No Phone Number on Homepage Michael's phone (0468 087 171) appears in hostel materials but not on the website. For tradies, being able to ring someone is a trust signal. **Recommendation:** Phone number in header or footer. "Questions? Call Michael: 0468 087 171" ### 15. Footer Is Sparse Only FAQ and Contact (mailto). Missing: Terms, Privacy, About, a phone number, social media links, ABN. **Recommendation:** Add Terms, Privacy, About links. Display ABN. Add social links when accounts are active. --- ## Priority Fix List (Ordered) | # | Fix | Effort | Who | Pre-Campaign? | |---|-----|--------|-----|---------------| | 1 | Copyright year 2025→2026 | 5 min | Builder | ✅ MUST | | 2 | Terms of Service page | 2-4 hrs | Harper drafts, Builder implements | ✅ MUST | | 3 | Privacy Policy page | 2-4 hrs | Harper drafts, Builder implements | ✅ MUST | | 4 | robots.txt + sitemap.xml | 30 min | Builder | ✅ MUST | | 5 | Populate FAQ page | 1-2 hrs | Herald drafts, Builder implements | ✅ MUST | | 6 | OG/social meta tags + social card image | 1-2 hrs | Builder + Herald (copy) | ✅ MUST | | 7 | About/Founder story page | 2-3 hrs | Herald drafts, Builder implements | 🟡 HIGH | | 8 | Contact page | 1 hr | Builder | 🟡 HIGH | | 9 | Clarify "unlimited duration" in pricing copy | 30 min | Builder (once Michael confirms) | 🟡 HIGH | | 10 | Expand meta keywords | 30 min | Builder | 🟡 HIGH | | 11 | Social proof section | 2-3 hrs | Builder | 🟢 NICE | | 12 | Cost comparison widget | 4-8 hrs | Builder | 🟢 NICE | | 13 | Campaign landing pages (/hire, /work) | 4-6 hrs | Herald + Builder | 🟢 NICE | | 14 | Phone number in footer/header | 15 min | Builder | 🟢 NICE | | 15 | Expand footer (Terms, Privacy, ABN, socials) | 1 hr | Builder | 🟢 NICE | **Minimum viable pre-campaign: Items 1-6 (~1 day of Builder time)** --- ## What Herald Will Do Next 1. **Draft FAQ content** — common questions for contractors and workers, Michael Test voice 2. **Draft About page copy** — founder story, ready for Builder 3. **Write OG meta description** — optimised for social sharing 4. **Draft social card text** — for the og:image These drafts will go to `content-ready/` for Michael's review. --- *This audit is based on web_fetch analysis (no browser/visual testing available). Recommend Builder does a manual mobile test on iPhone + Android before campaign launch.*