# Weekly Content Drop — Template
**For:** Michael via Telegram | **When:** Sunday 7:00 PM AEDT  
**Created by:** Herald | **Date:** 2026-02-17

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## How This Works

Every Sunday at 7 PM, Herald sends ONE Telegram message with everything that needs Michael's approval for the coming week. He reviews in 4 minutes and replies with one word or one line.

**Reply options:**
- `go` — approve everything
- `green go` — approve all green tier
- `green go, yellow go, red no` — tier-level
- `all go except 3` — approve everything, flag one item by number
- `hold` — nothing this week

---

## Template (Copy Below for Each Week's Drop)

```
📡 Herald — Weekly Content Drop
Week of [DATE] | [X] items for review

🟢 GREEN (glance & approve — established messaging, verified facts):
1. [Platform]: "[Headline]" — [one-line description]
2. [Platform]: "[Headline]" — [one-line description]
3. [Platform]: "[Headline]" — [one-line description]
→ Reply "green go" to approve all, or "green 1,3" for specific ones

🟡 YELLOW (30-sec read — new angles or framing):
4. [Platform]: "[Headline]" — [one-line description]
   [Full text pasted here — keep under 200 words]
5. [Platform]: "[Headline]" — [one-line description]
   [Full text pasted here]
→ Reply "yellow go" or "yellow 4 no — [reason]"

🔴 RED (full review — reputational/legal risk):
6. [Description] — full text attached as doc
→ Reply with approval or specific feedback

⏱️ Estimated review time: [X] minutes
```

---

## First Real Drop (Ready to Send When Launch Is Called)

```
📡 Herald — Weekly Content Drop
Week 1 — Launch Week | 4 items for review

🟢 GREEN (glance & approve — uses verified $50/$65/$40 figures):
1. LinkedIn: "Here's your agency's receipt 🧾" — maths breakdown, $50K/yr agency margins (159 words)
2. LinkedIn: "RateRight. $50. Once." — solution intro, flat fee vs agency model (174 words)
3. LinkedIn: "Drop a comment or DM for early access" — launch CTA, waitlist [EDITING IN PROGRESS]
→ Reply "green go" to approve all 3

🟡 YELLOW (30-sec read — new angle):
4. LinkedIn: "Built by a tradie, not a tech bro" — Michael's founder story [NOT YET DRAFTED]
→ Full text will be here. Reply "yellow go" or feedback.

🔴 RED: None this week.

⏱️ Estimated review time: 3 minutes

📎 Receipt graphic attached (side-by-side agency vs RateRight visual) [PENDING BUILDER]
```

---

## Drop Lifecycle

| Day | What Happens |
|-----|-------------|
| **Sunday 7 PM** | Herald sends the drop to Michael via Telegram |
| **Wednesday evening** | If no response, evening brief includes one soft nudge: "3 content pieces awaiting your approval. Reply 'go' or I'll hold for next week." |
| **Friday** | If still no response, everything rolls to next week's drop. No further nudges. |
| **Monday (if approved)** | First approved piece publishes. Rest scheduled MWF through the week. |

---

## Status Tracking

| # | Title | Tier | Edited | Asset Ready | Approved | Published |
|---|-------|------|--------|-------------|----------|-----------|
| 1 | The Receipt (maths breakdown) | 🟢 | ✅ | ⏳ graphic | ⬜ | ⬜ |
| 2 | RateRight intro ($50 flat fee) | 🟢 | ✅ | ⏳ graphic | ⬜ | ⬜ |
| 3 | Early access CTA | 🟢 | ⬜ | ⏳ graphic | ⬜ | ⬜ |
| 4 | Founder story | 🟡 | ⬜ | N/A | ⬜ | ⬜ |