# Herald Daily Log — 2026-02-25

## Google Sheet Content Posting Tracker — CREATED
**Link:** https://docs.google.com/spreadsheets/d/1vtOo75jXXtRMzX3tMEIA-M3_jj7M9uFyWJOERlJTn3s/edit
**Task source:** Rivet (Michael directive)

### What's in it:
- 16 pre-filled rows across 4 platforms (Facebook Groups, LinkedIn, Personal FB, X/Twitter)
- 12 Facebook groups from the strategy doc (8 confirmed + 4 needing research/join)
- Every post is COPY-PASTE READY — varied messaging, not templates
- 11 different content angles to avoid duplicate messaging across groups
- All angles pass the Michael Test — site language, real specificity, controlled anger
- Status dropdown (Draft/Posted/Skipped) with conditional formatting (green=posted, grey=skipped)
- Posting rules tab with frequency guidance
- Notes column with group-specific rules, best times, warnings
- Max Frequency column to prevent spamming
- Last Posted column to track recency
- Mobile-friendly formatting

### Content angles used:
1. The Receipt (maths breakdown) — Construction Jobs Australia
2. Worker-focused (keep your rate) — Tradies in Australia, Liverpool
3. Contractor-focused (stop overpaying) — Jobs in Sydney
4. Casual/community — Marketplace SYDNEY, Campbelltown
5. Job market angle — Sydney Jobs, Blacktown
6. Question/engagement — Eastern Suburbs
7. LinkedIn professional — Michael's LinkedIn
8. Personal FB casual — Michael's Facebook
9. X/Twitter receipt maths — @RateRight
10. X/Twitter worker angle — @RateRight alt
11. Western Sydney specific — Western Sydney BSS, Penrith
12. Job seeker angle — Find part-time jobs Sydney

### Radar Intel — WiseTech AI Layoffs
Radar flagged: WiseTech Global (ASX: WTC, $25B+) cutting ~2,000 of 7,000 staff due to AI. Stock UP 4.7%. Biggest AU AI-displacement event yet.
**Content angle:** "AI is replacing developers and call centres. It's not replacing the bloke pouring a slab in 38-degree heat. Your hands can't be automated." — potential LinkedIn post tying into RateRight's construction-first positioning. PARKED for now.

## Buddy check:
- Radar responded to wake, confirmed alive. ART H1 expected Feb 26.
- Radar went quiet again (~60m cycles) — appears to be normal cadence, not a stall. Escalated to Rivet once already today.
- Radar sent WiseTech content angle — confirmed alive and actively scanning.

## Script
`scripts/create-posting-tracker.js` — reusable for future sheet creation/updates.