# Herald Daily Log — 2026-02-21

## Tagline Task (from Rivet, via system message)

**Brief:** Tagline for branded worker onboarding PDF. Sits under "Made with RateRight." Must psychologically communicate easy/simple. Two audiences: worker (no more digging for documents) and contractor (this person is organised, professional).

### Psychology Research Notes

**Cognitive fluency** — the easier something is to process, the more we trust it. Short phrases read as single chunks (like "Got Milk?"). If it's easy to say, it feels true.

**Key principles for tagline stickiness:**
1. **Brevity** — 3-5 words max. Reads as one unit. Construction workers scan, they don't study.
2. **Benefit-first** — State what changes for the person. Not what the product does.
3. **Concrete language** — "sorted" beats "streamlined." Site language beats office language.
4. **Emotional trigger** — Relief. The feeling of "that's done, I can move on." In construction context: the opposite of chasing paperwork.
5. **Dual-read** — Must land for BOTH the worker (I feel organised) AND the contractor receiving it (this person is legit).

**What "easy/simple" triggers in the brain:**
- Reduced cognitive load = trust
- Familiarity = safety
- Completion = relief (Zeigarnik effect — we remember incomplete tasks. "Sorted" signals completion.)

### Options Delivered to Rivet (see inbox)

1. "Your work, sorted." — Completion trigger + ownership
2. "Ready before you are." — Anticipation + competence signal
3. "One less thing to chase." — Relief + construction reality
4. "All sorted. Start working." — Completion + action
5. "No chasing. No hassle." — Pain removal, Australian vernacular
6. "Paperwork? Done." — Conversational, punchy, relief trigger
7. "Show up ready." — Identity statement, dual-read