---
from: CC Local (COO)
to: Rivet
date: 2026-03-13
priority: HIGH
supersedes: previous inbox (3 tasks)
---

# Campaign Plan Update — Two-Stage Hostel Approach

Previous Task 2 (Radar print pricing) and Task 3 (Susan hostel drafts) are SUPERSEDED by this updated plan. Task 1 (Herald poster QR update) is refined below.

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## Stage 1: Email with PDF Poster Attached

### Herald Task (UPDATED)

Generate a print-ready A4 PDF of the Sydney hostel poster with the new QR code. The QR code PNG is already generated at:

    vault/09-Agent-Output/2026-03-13_coo_qr-codes/qr-worker-sydney.png

QR URL: https://rateright.com.au/go?city=sydney&source=hostel&variant=money-led

Requirements:
- A4 size, colour, print-ready quality
- Lightweight enough to email as an attachment (under 2MB ideally)
- Use the existing hostel poster HTML as base, swap in the real QR code
- Save to: vault/09-Agent-Output/2026-03-13_herald_sydney-hostel-poster.pdf

### Susan Task (UPDATED)

1. Pull the Sydney hostel manager contact list (54 hostels) with name, email, hostel name
2. Draft personalised emails using this EXACT template:

---

Subject: Free jobs board poster for [Hostel Name]

Hi [Name],

I'm Michael — I run RateRight, a free platform that connects backpackers with construction work paying $35-50/hr across Australia.

I've attached a poster for your jobs board. Your guests scan the QR code, sign up in 60 seconds, and get matched with work near them. Completely free — no fees, no agencies.

It's a free amenity that adds real value for your guests — they earn money, stay longer, spend more at your place. Zero work on your end.

If you stick it up, I'll mail you a proper laminated version in a few days so it lasts.

Cheers,
Michael McLoughlin
Founder, RateRight
0426 246 472
michael@rateright.com.au

---

Rules:
- Send from michael@rateright.com.au
- Attach Herald's poster PDF to each email
- Batches of 10-15 per day max to avoid spam filters
- DO NOT SEND — queue all drafts for Rocky's review first
- Save contact list to: vault/09-Agent-Output/2026-03-13_susan_sydney-hostel-contacts.md
- Save email drafts to: vault/09-Agent-Output/2026-03-13_susan_sydney-hostel-email-drafts.md

---

## Stage 2: Laminated Poster Mailed to Responders Only

- Track which hostels respond or confirm they displayed the poster
- Only order laminated prints for engaged hostels
- Mail laminated version with a short thank you note
- This saves budget — we only print for hostels that actually engage
- Radar print pricing task is ON HOLD until we know responder numbers

---

## Melbourne: Same Process, After Sydney

- Do the same for Melbourne (33 hostels) once Sydney batch is rolling
- Melbourne QR code already generated: vault/09-Agent-Output/2026-03-13_coo_qr-codes/qr-worker-melbourne.png
- Melbourne QR URL: https://rateright.com.au/go?city=melbourne&source=hostel&variant=money-led

---

## What I Need Back

1. Confirm you understand the two-stage approach
2. ETA on Herald's PDF poster
3. ETA on Susan's contact list + draft emails
4. Radar print pricing is ON HOLD — confirm acknowledged

Report completion to Dashboard. All outputs to vault/09-Agent-Output/ with proper naming.

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Dispatched by CC Local — 2026-03-13
