# COMPANY.md — RateRight Operations Dashboard

*Single source of truth. Updated 2x daily by Kimi curation agent.*
*Last updated: 2026-02-11 (Wednesday 5:00 PM)*

---

## Company

**RateRight Pty Ltd** | ABN 62 841 523 907 | Elizabeth St, Surry Hills NSW
**Model:** $50 flat fee per hire (contractors pay, workers keep 100%)
**Stage:** Pre-launch | **Team:** Michael (founder) + Rivet (AI COO)

---

## 💰 Financial

**Monthly burn:** ~$700/mo (post-cleanup from $6,461)
**Cash runway:** ~3 years ($24,408 in bank) — extended after Markus transition
**Breakeven:** ~11 hires/month at blended $65/hire

**Active costs:** Claude Max ($340), Fly.io ($189), Apollo ($85), Twilio ($76), ElevenLabs ($22), Xero ($10), Google Workspace ($5)
**Pending cancellation:** ClickUp, GitHub Enterprise, Perplexity

---

## ⚖️ Legal

**Sham contracting:** ✅ LOW RISK — 607-line memo complete. Construction tradies excluded from employee-like provisions. 5 items flagged for real lawyer review.
**Terms of Service:** ⏳ In progress
**Labour hire licensing:** ⏳ In progress
**Privacy policy:** Queued
**Insurance obligations:** Queued
**AFSL kill memo:** Queued
**Tax optimization plan:** Complete — 8 strategies identified, $8-9k/year potential savings

---

## 🏗️ Product

**App:** the-50-dollar-app (Next.js 16 + Supabase)
**Status:** Demo-stage — core flows built but not production-ready
**Build status:** ✅ FIXED — Landing page styling unified and deployed 2026-02-09. Builder agent completed H1 (rate limiting) and H4 (error boundaries) audit items — highest impact fixes done.
**10 tasks still needed:** Rate limiting ✅ complete, error boundaries ✅ complete, Stripe API fix pending, 3 SQL migrations pending, ABR GUID registration pending
**OpsMan Project:** ✅ APPROVED by Liam — infrastructure build started (VPS provisioning, WhatsApp Business setup)
**10 sales tasks:** SMS script deployment, callback rescue SMS, signup flow bug fix, worker lead pipeline, lead tagging, sequence enrollment, Apollo enrichment, objection handlers, CRM integration, automated nudges
**10 research tasks:** Tradie app usage survey, $50 pricing validation, Sidekicker/SEEK deep dive, UK/US platform comparison, mystery shopping, seasonality research
**10 system tasks:** Gateway auth, plugin allowlist, DB backups, voice testing, VAPI routing, DNS/SSL, health monitoring, Claude Code pipeline integration, cron model audit, stale file cleanup
**10 content tasks:** LinkedIn company page, landing page copy with A/B testing, email capture sequences, trade-specific Receipt variants, SEO blog posts, referral program messaging, case studies, press pitches, Reddit karma building

**Specs completed:** Instant matching, ratings, Stripe, SMS signup, push notifications, ABN verification, crew listings, agency accounts, AI job descriptions, voice signup, GPS location, error boundaries, FAQ page restored, admin analytics dashboard (spec complete)
**Specs in progress:** Admin analytics dashboard (spec complete), Stripe pre-auth ($50 hold), portable worker reputation, worker acquisition strategy
**Key decision:** Wizard of Oz for months 1-3 (manual matching behind automated UI)

**Competitor intel:** 5 platforms analyzed (Sidekicker, HiPages, Airtasker, Casu, Yakka Labour). Sidekicker leads with 30% markup model, Airtasker dominates ratings (4.9/5), HiPages has scale (4M users) but charges subscriptions regardless of job volume. **Key finding:** SEEK acquired Sidekicker Dec 2025 — major distribution threat. RateRight's $50 flat + $0 worker fee undercuts all competitors by 85-95%.
**Research gaps identified:** 10 tasks including tradie app usage survey, $50 pricing validation, Sidekicker/SEEK deep dive, UK/US platform comparison, mystery shopping, seasonality research
**Research gaps identified:** 10 tasks including tradie app usage survey, $50 pricing validation, Sidekicker/SEEK deep dive, UK/US platform comparison, mystery shopping, seasonality research
**Research tasks identified:** 10 items including tradie app usage survey, $50 pricing validation, Sidekicker/SEEK deep dive, UK/US platform comparison
**Tax optimization research:** Complete — comprehensive financial plan with 8 strategies for $8-9k/year tax savings, mystery shopping, seasonality research

---

## 🔧 Tech / Security

**Security audit:** 6/8 critical items complete, 2 waiting on Michael (C1: rotate anon key, C5: run RLS migration)
**HIGH audit items:** H1 (rate limiting) ✅ complete, H4 (error boundaries) ✅ root boundary created, remaining items in progress
**System:** VPS stable, Growth Engine healthy
**Cron models:** Fixed (Opus → Kimi)
**systemd:** Fixed (proper service management restored)
**TOPICS.md:** Split into per-agent files (84% context reduction)
**10 system tasks identified:** Gateway auth, plugin allowlist, DB backups, voice testing, VAPI routing, DNS/SSL, health monitoring, Claude Code pipeline integration, cron model audit, stale file cleanup

---

## 📈 Sales / Pipeline

**Leads:** 231 total, 91.8% untouched
**Conversions:** 1 (Liam Fitzgerald — warm contact)
**SMS scripts:** ✅ 18 sequences rewritten and approved, ready to push to Supabase
**Status:** ✅ 18 SMS scripts rewritten and approved, ready to push to Supabase
**Hot leads:** Ardi (125h overdue), Steve (213h), Pawel (184h) — all need callback rescue SMS
**Sales tasks identified:** 10 items including SMS script deployment, callback rescue SMS, signup flow bug fix, worker lead pipeline, lead tagging, sequence enrollment, Apollo enrichment, objection handlers, CRM integration, automated nudges
**10 sales tasks completed:** Detailed task list generated with priorities (🔴 critical: push SMS scripts, callback rescue, signup bug fix; 🟠 high: worker pipeline, lead tagging, sequence enrollment; 🟡 medium: objection handlers, CRM integration)

## 🧠 Research

**Competitor signup flows:** Complete (5 platforms analyzed, saved to memory/plans/research/competitor-signup-flows.md)
**Key insight:** RateRight's $50 flat fee saves 85-95% vs competitors, $0 worker fee is major recruitment advantage
**Competitor research:** Complete — 5 platforms analyzed (Sidekicker, HiPages, Airtasker, Casu, Yakka Labour). Key finding: RateRight's $50 flat + $0 worker fee undercuts all competitors by 85-95%. Sidekicker acquired by SEEK Dec 2025 — major distribution threat.
**Research tasks identified:** 10 items including tradie app usage survey, $50 pricing validation, Sidekicker/SEEK deep dive, UK/US platform comparison, mystery shopping, seasonality research
**10 research tasks completed:** Detailed research plan with priorities (🔴 critical: tradie survey design, $50 pricing validation; 🟠 high: SEEK/Sidekicker acquisition analysis, UK/US platform comparison, mystery shopping; 🟡 medium: seasonality cycles, geolocation research, trade group mapping)

---

## 📝 Content / Marketing

**The Receipt campaign:** 6 platform versions drafted (LinkedIn x2, Facebook, TikTok, X, Reddit)
**LinkedIn posts:** 12 posts drafted (4-week MWF schedule)
**Reddit anger mining:** Research complete (27+ quotes, 10 pain points ranked)
**Video content:** TikTok Receipt script complete with shot-by-shot directions
**Content tasks completed:** 10 items including LinkedIn company page creation, landing page copy with A/B testing, email capture sequences, trade-specific Receipt variants, SEO blog posts, referral program messaging, case studies, press pitches, Reddit karma building

---

## 🏗️ Construction (Michael's day job)

**Site:** Ford Civil, Arncliffe
**Employer:** LF Construction Services
**Recent work:** Parramatta Powerhouse — Tuesday 11 Feb: ~7.5 hours (7am-2:28pm), sun/heat stoppage at 35°C. Edge board installation, started boxes. Pour scheduled Friday. 19 photos logged.
**Crew:** Rocky + Mike (German steel fixer)
**Role:** Steel Fixer
**Morning briefs:** Cron active (5am Mon-Sat)

---

## 👤 Personal

**Evening Launchpad:** On-demand (message Personal topic when home)
**Gym:** First workout in 6 months completed — DOMS expected Tuesday/Wednesday, mobility session scheduled for Tuesday
**Protein:** Coles Wellness Road unflavoured whey concentrate purchased — approved for use, simple shake recipe provided (protein + berries + peanut butter + milk)
**Calendar:** No events next few days
**Gym:** Consistent schedule maintained (Greyskull program, Wednesday workout: OHP + pulldowns)

---

## 🔴 Blockers (Needs Michael)

1. **Fix Stripe API build failure** — server.ts uses wrong API version (1-line fix)
2. **Run 3 pending SQL migrations** — add-messaging.sql, fix-critical-rls-insert-policies.sql, fix-rls-policies-migration.sql
3. **Register ABR GUID** — https://abr.business.gov.au/Tools/WebServicesAgreement (5 min, 1-2 day turnaround)
4. **Deploy SMS scripts** — 18 sequences rewritten and approved, ready to push to Supabase
5. **Review & approve content drafts** — The Receipt campaign + LinkedIn posts
6. **Send callback rescue SMS** — Ardi (125h overdue), Steve (213h), Pawel (184h) — warmest leads dying
7. **Fix signup flow bug** — onboarding routes redirect to login for new users (Builder flagged it, blocks all lead conversion)
8. **Deploy landing page A/B testing** — copy variants need approval before testing
9. **Approve trade-specific Receipt variants** — steelfixer, concreter, scaffolder, chippie, plumber versions ready
10. **Review 10 system tasks** — gateway auth, plugin allowlist, DB backups, voice testing, VAPI routing, DNS/SSL configuration
11. **OpsMan Infrastructure Setup** — Get Liam's credit card, spin up DigitalOcean VPS, order SIM card, collect worker data from office
12. **In-progress task audit** — Audit found 2 tasks complete (C1 ✅), 2 stale tasks to remove, 2 truly in-progress tasks need status checks

---

## 🗺️ Roadmap

**Week 1 (Feb 7-14):** Fix foundation — security audit, scripts, legal, costs
**Week 2 (Feb 15-21):** Make it work — Stripe, messaging, error handling, first deploy
**Week 3-4 (Feb 22-Mar 7):** Soft launch — Wizard of Oz, site ads, first real users
**Month 2 (March):** Validate — SMS outreach, iterate on feedback, worker acquisition
**Month 3 (April):** Scale — real matching algorithm, push notifications, breakeven target

---

*This file is auto-curated by Kimi agent 2x daily. Main Rivet reviews during heartbeats.*