# RateRight Site Flyer Design Brief

## Project Overview
**Client:** RateRight  
**Project:** Construction Worker Recruitment Flyer  
**Distribution:** Sydney CBD construction sites  
**Budget:** $100 printing budget  
**Timeline:** ASAP  

## Target Audience
- **Primary:** Construction workers (tradies) aged 25-55
- **Location:** Sydney CBD construction sites
- **Distribution times:** Smoko (10:00 AM) and lunch (12:30 PM)
- **Context:** Workers on break, limited attention span, outdoor/dusty environment

## Objective
Get construction workers to scan QR code and sign up for RateRight platform within 5 minutes.

## Format Specifications
- **Size:** A5 (148 × 210mm) or A6 (105 × 148mm) - recommend A5 for better visibility
- **Orientation:** Portrait
- **Sides:** Double-sided
- **Print specs:** 300gsm, gloss finish for durability

## Content Requirements

### FRONT SIDE
1. **Headline** (attention-grabbing)
   - Target: Busy tradies need immediate impact
   - Suggestion: "TIRED OF AGENCIES TAKING YOUR CASH?"

2. **Value Proposition** (prominent)
   - "Find construction work, keep 100% of your pay"

3. **QR Code**
   - Large enough to scan from 30cm away
   - Minimum 25mm × 25mm recommended
   - Include placeholder text: "[QR CODE PLACEHOLDER]"

4. **Call to Action**
   - "Scan to sign up - takes 5 minutes"
   - Make this urgent and simple

5. **Logo**
   - RateRight logo placeholder
   - Position prominently but don't dominate

### BACK SIDE
1. **How It Works** (3 simple steps)
   - Step 1: Sign up (2 minutes)
   - Step 2: Browse jobs
   - Step 3: Get paid 100% (no agency fees)

2. **Trades We Need**
   - Steelfixers
   - Formworkers
   - Carpenters
   - Concreters
   - General laborers
   - Riggers
   - Scaffolders

3. **Key Messaging**
   - "No agency fees, no BS"
   - "Direct from builders"
   - "Weekly pay"

4. **Contact Information**
   - "[CONTACT INFO PLACEHOLDER]"
   - Phone number
   - Website
   - Social handles

## Design Guidelines

### Visual Style
- **Colors:** 
  - Primary: Hi-vis yellow/orange accents (#FF8C00 or #FFD700)
  - Secondary: Black/charcoal for contrast (#2C2C2C)
  - Avoid: Corporate blue, pastels
- **Typography:**
  - Bold, sans-serif fonts (Arial Black, Bebas Neue, or Impact)
  - Minimum 14pt for body text
  - Minimum 24pt for headlines
  - High contrast for outdoor reading

### Layout Principles
- **High contrast:** Black text on white/yellow background
- **Large text:** Account for 50+ age group, sunlight glare
- **Clean hierarchy:** Most important info largest
- **Dust-resistant:** Avoid fine details that disappear when dirty
- **Scan-friendly:** QR code positioned prominently, uncluttered

## Canva Layout Suggestions

### Front Side Layout
```
[Top 25%] - HEADLINE in large bold text
[Middle 40%] - Value prop + QR code side by side
[Bottom 25%] - Call to action + logo
[Margins] - 10mm all sides for safety
```

### Back Side Layout
```
[Top 30%] - "How It Works" with numbered steps
[Middle 40%] - Two columns: Trades list + Key messaging
[Bottom 20%] - Contact information
[Margins] - 10mm all sides
```

## Figma Component Structure
1. **Master Frame:** A5 dimensions (148 × 210mm)
2. **Text Styles:**
   - H1: 32pt, Bold, Black
   - H2: 24pt, Bold, Orange
   - Body: 16pt, Regular, Black
   - CTA: 20pt, Bold, White on Orange
3. **Color Palette:**
   - Primary: #FF8C00 (Orange)
   - Secondary: #2C2C2C (Charcoal)
   - Background: #FFFFFF (White)
   - Accent: #FFD700 (Yellow)

## Technical Specifications

### Print Requirements
- **Paper:** 300gsm coated stock
- **Finish:** Gloss (for durability against dust/moisture)
- **Bleed:** 3mm on all sides
- **Resolution:** 300 DPI minimum
- **Color mode:** CMYK
- **Quantity:** Calculate based on $100 budget (~500-800 flyers)

### File Delivery
- **Format:** PDF (print-ready)
- **Backup:** High-res PNG for digital use
- **Fonts:** Embedded or outlined
- **Colors:** CMYK values specified

## Success Metrics
- **Primary:** QR code scans during distribution
- **Secondary:** Sign-ups completed within 24 hours
- **Durability:** Flyer remains readable after 2+ hours in site conditions

## Distribution Strategy
- Hand out during smoko/lunch breaks
- Target site gates and lunch areas
- Weather-resistant design for outdoor conditions
- Quick visual impact for 3-5 second attention span

---

**Next Steps:**
1. Designer creates mockups based on this brief
2. Test QR code size with actual scanning distance
3. Print small batch for field testing
4. Refine based on worker feedback
5. Full print run within budget

**Key Success Factor:** Keep it simple, bold, and benefit-focused. Tradies want to know "what's in it for me" in 3 seconds or less.