# Worker Onboarding Email Sequence Production-ready email templates for worker welcome series. --- ## Email 1: Welcome to RateRight **Trigger:** Immediately after signup (Day 0) **Send Delay:** 0 minutes ### Subject Line ``` Welcome to RateRight - Your construction career starts here! ``` ### Plain Text Version ``` Hi {{first_name}}, Welcome to RateRight! You've just joined Australia's fastest-growing construction worker marketplace. What happens next? 1. Complete your profile - Add your skills, experience, and upload your White Card 2. Get verified - We'll review your qualifications 3. Start getting job offers - Contractors are already looking for workers like you Did you know? Workers with complete profiles get 3x more job offers than those with incomplete profiles. Complete your profile now: {{profile_url}} Need help? Reply to this email or check out our FAQ section at {{faq_url}} Welcome aboard! The RateRight Team P.S. Keep 100% of your earnings - we never take a cut from workers. --- RateRight | Australia's Construction Marketplace {{unsubscribe_link}} ``` ### HTML Version ```html Welcome to RateRight

RateRight

Welcome, {{first_name}}! 👋

You've just joined Australia's fastest-growing construction worker marketplace.

What happens next?

1 Complete your profile - Add your skills, experience, and upload your White Card
2 Get verified - We'll review your qualifications
3 Start getting job offers - Contractors are already looking for workers like you

💡 Did you know? Workers with complete profiles get 3x more job offers than those with incomplete profiles.

Complete Your Profile

Need help? Reply to this email or check out our FAQ section.

✓ Keep 100% of your earnings - we never take a cut from workers

Welcome aboard!

The RateRight Team

RateRight | Australia's Construction Marketplace
Unsubscribe

``` ### SendGrid JSON Template ```json { "template_id": "worker_welcome_day0", "name": "Worker Welcome - Day 0", "subject": "Welcome to RateRight - Your construction career starts here!", "categories": ["worker", "onboarding", "welcome"], "send_at": 0, "personalizations": [ { "to": [{"email": "{{email}}", "name": "{{first_name}} {{last_name}}"}], "dynamic_template_data": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile", "faq_url": "https://rateright.com.au/faq", "unsubscribe_url": "{{unsubscribe_url}}" } } ], "from": { "email": "hello@rateright.com.au", "name": "RateRight" }, "reply_to": { "email": "support@rateright.com.au", "name": "RateRight Support" }, "tracking_settings": { "click_tracking": {"enable": true}, "open_tracking": {"enable": true} } } ``` ### Mailgun JSON Template ```json { "template_name": "worker_welcome_day0", "description": "Worker Welcome - Day 0", "from": "RateRight ", "subject": "Welcome to RateRight - Your construction career starts here!", "h:Reply-To": "support@rateright.com.au", "o:tag": ["worker", "onboarding", "welcome"], "o:tracking": true, "o:tracking-clicks": "htmlonly", "o:tracking-opens": true, "recipient-variables": { "{{email}}": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile", "faq_url": "https://rateright.com.au/faq" } } } ``` --- ## Email 2: Profile Tips & Getting Your First Job **Trigger:** 3 days after signup (Day 3) **Send Delay:** 72 hours (259200 seconds) **Condition:** User has not completed profile OR has not received a job offer ### Subject Line ``` 5 tips to get your first job on RateRight ``` ### Plain Text Version ``` Hi {{first_name}}, Your profile is looking good! Here are 5 proven tips to help you land your first job faster: 1. ADD PROFILE PHOTOS - Workers with photos get 40% more job offers 2. LIST ALL YOUR SKILLS - The more trades you can do, the more opportunities you'll get 3. UPDATE YOUR AVAILABILITY - Let contractors know when you're free to work 4. ADD REFERENCES - Previous employer testimonials build trust 5. RESPOND QUICKLY - Contractors often hire the first worker who responds Quick question: What's your biggest challenge right now? Hit reply and let us know - we're here to help! Update your profile: {{profile_url}} Best regards, The RateRight Team --- RateRight | Australia's Construction Marketplace {{unsubscribe_link}} ``` ### HTML Version ```html 5 Tips to Get Your First Job

RateRight

Hi {{first_name}}, ready to land your first job? 🔨

Your profile is looking good! Here are 5 proven tips to help you land your first job faster:

1 Add profile photos

Workers with photos get 40% more job offers
2 List all your skills

The more trades you can do, the more opportunities you'll get
3 Update your availability

Let contractors know when you're free to work
4 Add references

Previous employer testimonials build trust
5 Respond quickly

Contractors often hire the first worker who responds

💬 Quick question: What's your biggest challenge right now? Hit reply and let us know - we're here to help!

Update Your Profile

Best regards,

The RateRight Team

RateRight | Australia's Construction Marketplace
Unsubscribe

``` ### SendGrid JSON Template ```json { "template_id": "worker_tips_day3", "name": "Worker Tips - Day 3", "subject": "5 tips to get your first job on RateRight", "categories": ["worker", "onboarding", "tips"], "send_at": 259200, "personalizations": [ { "to": [{"email": "{{email}}", "name": "{{first_name}} {{last_name}}"}], "dynamic_template_data": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile", "unsubscribe_url": "{{unsubscribe_url}}" } } ], "from": { "email": "hello@rateright.com.au", "name": "RateRight" }, "reply_to": { "email": "support@rateright.com.au", "name": "RateRight Support" }, "tracking_settings": { "click_tracking": {"enable": true}, "open_tracking": {"enable": true} } } ``` ### Mailgun JSON Template ```json { "template_name": "worker_tips_day3", "description": "Worker Tips - Day 3", "from": "RateRight ", "subject": "5 tips to get your first job on RateRight", "h:Reply-To": "support@rateright.com.au", "o:tag": ["worker", "onboarding", "tips"], "o:tracking": true, "o:tracking-clicks": "htmlonly", "o:tracking-opens": true, "o:deliverytime": "{{send_time}}", "recipient-variables": { "{{email}}": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile" } } } ``` --- ## Email 3: Success Stories & Next Steps **Trigger:** 7 days after signup (Day 7) **Send Delay:** 168 hours (604800 seconds) **Condition:** User is still active ### Subject Line ``` How workers are earning $1,200+ weekly with RateRight ``` ### Plain Text Version ``` Hi {{first_name}}, Want to see what's possible with RateRight? Workers across Australia are building consistent income through our platform: "I joined RateRight last month and have been working steadily ever since. The best part? I choose my own hours and rates." - Verified RateRight Worker, Sydney READY TO START EARNING? Here's your checklist: ✓ Make sure your profile is 100% complete ✓ Set your availability for the next 2 weeks ✓ Check the platform daily for new opportunities ✓ Respond quickly when contractors reach out Remember: You keep 100% of what you earn. No fees, no cuts, no catches. Have questions? Our support team is here to help: support@rateright.com.au Update your availability: {{profile_url}} To your success, The RateRight Team --- RateRight | Australia's Construction Marketplace {{unsubscribe_link}} ``` ### HTML Version ```html Success Stories

RateRight

Hi {{first_name}}, see what's possible! 💰

Want to see what's possible with RateRight? Workers across Australia are building consistent income through our platform.

"I joined RateRight last month and have been working steadily ever since. The best part? I choose my own hours and rates."

— Verified RateRight Worker, Sydney

Ready to start earning? Here's your checklist:

✓ Make sure your profile is 100% complete
✓ Set your availability for the next 2 weeks
✓ Check the platform daily for new opportunities
✓ Respond quickly when contractors reach out

💵 Remember: You keep 100% of what you earn

No fees, no cuts, no catches.

Update Your Availability

Have questions? Our support team is here to help: support@rateright.com.au

To your success,

The RateRight Team

RateRight | Australia's Construction Marketplace
Unsubscribe

``` ### SendGrid JSON Template ```json { "template_id": "worker_success_day7", "name": "Worker Success Stories - Day 7", "subject": "How workers are earning $1,200+ weekly with RateRight", "categories": ["worker", "onboarding", "success"], "send_at": 604800, "personalizations": [ { "to": [{"email": "{{email}}", "name": "{{first_name}} {{last_name}}"}], "dynamic_template_data": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile", "unsubscribe_url": "{{unsubscribe_url}}" } } ], "from": { "email": "hello@rateright.com.au", "name": "RateRight" }, "reply_to": { "email": "support@rateright.com.au", "name": "RateRight Support" }, "tracking_settings": { "click_tracking": {"enable": true}, "open_tracking": {"enable": true} } } ``` ### Mailgun JSON Template ```json { "template_name": "worker_success_day7", "description": "Worker Success Stories - Day 7", "from": "RateRight ", "subject": "How workers are earning $1,200+ weekly with RateRight", "h:Reply-To": "support@rateright.com.au", "o:tag": ["worker", "onboarding", "success"], "o:tracking": true, "o:tracking-clicks": "htmlonly", "o:tracking-opens": true, "o:deliverytime": "{{send_time}}", "recipient-variables": { "{{email}}": { "first_name": "{{first_name}}", "profile_url": "https://rateright.com.au/profile" } } } ``` --- ## Automation Sequence Summary | Email | Trigger | Delay | Subject | |-------|---------|-------|---------| | 1 | Signup | Immediate | Welcome to RateRight - Your construction career starts here! | | 2 | Day 3 | 72 hours | 5 tips to get your first job on RateRight | | 3 | Day 7 | 168 hours | How workers are earning $1,200+ weekly with RateRight | ## Template Variables | Variable | Description | Example | |----------|-------------|---------| | `{{first_name}}` | User's first name | John | | `{{last_name}}` | User's last name | Smith | | `{{email}}` | User's email address | john@example.com | | `{{profile_url}}` | Link to user profile | https://rateright.com.au/profile | | `{{faq_url}}` | Link to FAQ page | https://rateright.com.au/faq | | `{{unsubscribe_url}}` | Unsubscribe link | Auto-generated by ESP | ## Notes - Removed references to "instant verification" (changed to "We'll review your qualifications") - Removed specific testimonial names (changed to "Verified RateRight Worker") - Removed "Browse Jobs" CTA (job browsing may not be implemented) - Kept focus on profile completion and direct contractor connections - Emphasized 100% earnings retention for workers - All emails are reply-friendly (encourage engagement)