# Business Knowledge — Updated 2026-04-08

## Go-To-Market & Launch Status
- **Platform**: LIVE at rivet.rateright.com.au. Worker onboarding funnel and voice-to-job upload are production-ready.
- **Contractor Pitch**: Seed warm contractors ("do us a favor"); pitch cold contractors on $50 flat fee. Rain days (when site work is washed out) are ideal engagement windows for outreach.
- **Worker Acquisition**: Execute hostel mailouts (QR code posters) once final QA is complete.

## Competitive Intelligence
- **Cost Advantage**: 85-90% cheaper than Yakka Labour ($50 vs $300-500/hire).
- **Threat**: Dotcnx "no fees" model threatens the $50 pricing advantage.
- **Human Advantage**: Michael's 30-year construction network provides critical market intuition.

## Strategic Decisions & Operations
- **Lean Operations**: Sentinel, Cog, and Radar agents shut down to conserve API funds. Running a 5-agent fleet: Rivet, Builder, Susan, Harper, Herald.
- **Grant Parking**: MVP Ventures grant officially cancelled/parked. Pivot to Airwallex-friendly grants.
- **OpsMan Validation**: Successful fleet coordination proves the $50 app product prototype.

## Infrastructure & Risk
- **Support Gap Mitigated**: Dispute resolution added via 'Report Issue' buttons in post-hire views.
- **Data Hygiene**: AI-generated dummy seed jobs under the "RATERIGHT PTY LTD" company profile remain visible; monitor for user confusion.
- **Communication Failure**: Follow "One Path Per Job" (bridge for action, JSONL for proof, MD for artifacts).