#!/usr/bin/env python3 """ RateRight LinkedIn Post Generator Generates 3 LinkedIn post drafts per week for construction hiring marketplace """ import json import random from datetime import datetime, timedelta from pathlib import Path class LinkedInPostGenerator: def __init__(self): self.posts_dir = Path("/home/ccuser/rateright-growth/rivet/content/linkedin-drafts") self.posts_dir.mkdir(exist_ok=True) # Post templates following RateRight brand voice self.pain_point_templates = [ { "hook": "Hired a sparkie who didn't show?", "body": "You're not alone. 40% of construction hires ghost on day one.\n\nOld way: Post job → Wait 3 days → Interview → Hire → No-show → Start over\n\nBetter way: RateRight workers have track records. You see who's reliable before you hire.\n\n$50 flat fee. No percentages. No BS.", "cta": "Need reliable workers? Post your job →" }, { "hook": "Still paying 20% to labour hire?", "body": "Your worker earns $500/day. Agency takes $100. For what?\n\nA phone call?\n\nRateRight: Worker gets $500. You pay $50 once.\n\nThat's it. No ongoing fees. No percentages. No subscriptions.", "cta": "Stop getting ripped off. Try RateRight →" }, { "hook": "Waiting 60 days to get paid?", "body": "Bricky from Liverpool waited 2 months for his last payment.\n\n60 days to get paid for work he did in December.\n\nRateRight: Get paid same day job's approved.\n\nBecause tradies have bills too. And rent. And families.", "cta": "Get paid fast. Join RateRight →" }, { "hook": "Need 3 concreters by tomorrow?", "body": "Traditional labour hire: 'We'll get back to you in 48 hours'\n\nMeanwhile your concrete's setting and your client's losing it.\n\nRateRight: Post job → Get applications in minutes → Hire today → Work tomorrow\n\n$50 flat fee. Workers ready to go.", "cta": "Fill your job today →" } ] self.value_prop_templates = [ { "hook": "$50 flat fee. That's the whole model.", "body": "Worker charges $600/day → Gets $600\nContractor pays $650 total → $600 to worker, $50 to us\n\nNo percentages.\nNo subscriptions.\nNo hidden fees.\n\nOne hire. One fee. Done.", "cta": "Post your first job →" }, { "hook": "Workers keep 100%. Always.", "body": "Your rate is your rate.\n\nCharge $500/day? You get $500.\nCharge $750/day? You get $750.\n\nWe don't touch your money.\nWe don't take a percentage.\nWe don't 'optimize' your earnings.\n\n$50 flat fee paid by the contractor. That's it.", "cta": "Set your rate. Keep your money →" }, { "hook": "Like Uber for construction. But fairer.", "body": "Uber takes 25-30% from drivers.\n\nWe take $50 flat. Whether it's a 1-day job or 6-month project.\n\nWorker does $15k job? Keeps $15k.\nContractor hires for 6 months? Still $50.\n\nSimple. Fair. How it should be.", "cta": "Try the fair way to hire →" } ] self.insight_templates = [ { "hook": "Construction's biggest problem isn't skill shortage.", "body": "It's trust shortage.\n\nContractors don't trust workers will show up.\nWorkers don't trust they'll get paid.\n\nEveryone's been burned. So everyone's cautious.\n\nSolution: Transparent ratings. Verified track records. Fast payments.\n\nBuild trust, build projects.", "cta": "Hire trusted workers →" }, { "hook": "Your labour hire agency is laughing.", "body": "Worker: $500/day\nAgency: $100/day (20%)\nYou: $600/day total\n\nFor making a phone call.\n\nIn 1995, that made sense. No internet. No smartphones.\n\nIt's 2025. There's a better way.", "cta": "Cut out the middleman →" }, { "hook": "Sydney construction's dirty secret:", "body": "30% of workers are underpaid.\n40% of contractors overpay.\nEveryone's getting screwed.\n\nWhy? No transparency.\n\nWorkers don't know their real market rate.\nContractors don't know fair pricing.\n\nTime to fix that.", "cta": "See fair rates for your trade →" } ] # Industry stats and facts self.stats = [ "40% of construction hires ghost on day one", "Average tradie waits 45 days to get paid", "Labour hire agencies take 15-25% of worker pay", "Sydney needs 15,000 more construction workers this year", "60% of contractors struggle to fill jobs on time", "Construction turnover is 2x higher than other industries" ] # Trades and locations self.trades = ["sparkies", "plumbers", "chippies", "brickies", "concreters", "steelfixers", "formworkers", "scaffolders"] self.suburbs = ["Campbelltown", "Liverpool", "Blacktown", "Parramatta", "Penrith", "Newcastle", "Wollongong"] def generate_post(self, post_type=None): """Generate a single LinkedIn post""" if post_type is None: post_type = random.choice(["pain", "value", "insight"]) if post_type == "pain": template = random.choice(self.pain_point_templates) elif post_type == "value": template = random.choice(self.value_prop_templates) else: # insight template = random.choice(self.insight_templates) # Add random variation post = template.copy() # Replace placeholders if "[trade]" in post["body"]: post["body"] = post["body"].replace("[trade]", random.choice(self.trades)) if "[suburb]" in post["body"]: post["body"] = post["body"].replace("[suburb]", random.choice(self.suburbs)) # Add stat occasionally if random.random() > 0.5 and post_type == "pain": post["body"] += f"\n\n📊 {random.choice(self.stats)}" # Format the final post formatted_post = f"{post['hook']}\n\n{post['body']}\n\n{post['cta']}" return formatted_post def generate_weekly_posts(self): """Generate 3 posts for the week""" posts = [] week_types = ["pain", "value", "insight"] # One of each type for i, post_type in enumerate(week_types): post = self.generate_post(post_type) posts.append({ "type": post_type, "content": post, "date": datetime.now() + timedelta(days=i*2), # Spread across week "word_count": len(post.split()) }) return posts def save_posts(self, posts): """Save posts to files with metadata""" timestamp = datetime.now().strftime("%Y-%m-%d") for i, post in enumerate(posts, 1): filename = f"{timestamp}-post-{i}.md" filepath = self.posts_dir / filename content = f"""# LinkedIn Post Draft {i} **Type:** {post['type'].title()} **Date:** {post['date'].strftime('%Y-%m-%d %H:%M')} **Word Count:** {post['word_count']} --- {post['content']} --- **Notes:** - Keep under 200 words ✓ - Direct, worker-focused tone ✓ - Clear CTA ✓ - No corporate speak ✓ """ with open(filepath, 'w') as f: f.write(content) print(f"✓ Saved: {filename} ({post['word_count']} words)") def run(self): """Generate and save weekly posts""" print("🎯 Generating 3 LinkedIn posts for RateRight...") print("=" * 50) posts = self.generate_weekly_posts() self.save_posts(posts) print("=" * 50) print(f"✅ Generated 3 posts in {self.posts_dir}") print("\nPost summary:") for i, post in enumerate(posts, 1): print(f" {i}. {post['type'].title()} post ({post['word_count']} words)") if __name__ == "__main__": generator = LinkedInPostGenerator() generator.run()