[
    {"prop": "Contractors are posting jobs in your area daily", "whenToUse": "If they seem keen but haven't acted", "proofPoints": ["X jobs posted this week in your trade", "Average hourly rate is $X"]},
    {"prop": "Complete profiles get 3x more job offers", "whenToUse": "If profile is incomplete", "proofPoints": ["Takes 5 minutes to finish", "Add your skills and availability"]},
    {"prop": "We can help you find consistent work", "whenToUse": "If they mention wanting steady income", "proofPoints": ["Many workers get repeat bookings", "Build relationships with contractors"]}
  ]