[
    {"prop": "Find vetted workers in under 24 hours", "whenToUse": "If speed is their pain point", "proofPoints": ["Average time to first applicant is 2 hours", "All workers are verified"]},
    {"prop": "No subscription, only pay when you hire", "whenToUse": "If concerned about cost/commitment", "proofPoints": ["Free to post jobs", "Cancel anytime"]},
    {"prop": "Replace no-shows same day", "whenToUse": "If reliability is their pain", "proofPoints": ["Large pool of available workers", "Backup workers ready to go"]}
  ]