[
    {"prop": "Takes 2 minutes to connect Stripe, then you can post jobs immediately", "whenToUse": "If blocker is time/complexity", "proofPoints": ["Other contractors did it in under 2 mins", "I can walk you through it right now"]},
    {"prop": "Workers are actively looking for jobs in your area right now", "whenToUse": "If they have upcoming projects", "proofPoints": ["We have X workers in your suburb", "Average response time is under 2 hours"]},
    {"prop": "No fees until you actually hire someone", "whenToUse": "If concerned about cost", "proofPoints": ["Free to post jobs", "Only pay when you find the right worker"]}
  ]