--- created: 2026-03-12 source: Harper tags: [agent-archive, harper] --- # The Receipt Campaign *Created: 2026-02-07 | Status: DRAFT — awaiting Michael's approval* *Campaign Type: Multi-platform visual content series* --- ## Concept One simple visual. Two receipts side by side. **Left: "Your Agency"** **Right: "RateRight"** Show the maths. Let tradies do the rage themselves. --- ## The Core Visual (Text Layout) ``` ┌─────────────────────────┐ ┌─────────────────────────┐ │ YOUR AGENCY │ │ RATERIGHT │ │ │ │ │ │ Contractor pays: │ │ Contractor pays: │ │ $65/hr │ │ Your rate + $50 once │ │ │ │ │ │ You get: │ │ You get: │ │ $40/hr │ │ Your full rate │ │ │ │ │ │ Agency keeps: │ │ We keep: │ │ $25/hr │ │ $50 total │ │ │ │ │ │ ───────────────────── │ │ ───────────────────── │ │ That's $200/day. │ │ That's $50. Once. │ │ $1,000/week. │ │ Not per hour. │ │ $50,000/year. │ │ Not per week. │ │ For answering a phone. │ │ Ever. │ │ │ │ │ │ RECEIPT TOTAL: 🤮 │ │ RECEIPT TOTAL: $50 ✅ │ └─────────────────────────┘ └─────────────────────────┘ ``` --- ## Platform Adaptations ### LinkedIn Post (Contractor audience) **Caption:** Labour hire agencies charge you $65/hr for a labourer. The worker gets $40. That's a $25/hr margin. $200/day. $1,000/week. $50,000/year. Per worker. For what? Answering a phone call and sending an invoice. RateRight charges $50. Once. Flat fee. The worker sets their own rate and keeps 100% of it. No margin. No percentage. No ongoing fees. Construction hiring is broken because someone figured out they could sit between builders and workers and tax both sides. We figured out you don't need to. $50. That's the receipt. #constructionaustralia #labourhire #tradie #constructionjobs #sydneyconstruction #hiring --- ### LinkedIn Post (Worker audience) **Caption:** Ever wonder what the contractor actually pays for you? If you're on $40/hr through an agency, the contractor is probably paying $60-65/hr. That's $20-25/hr going to someone who isn't on site. Isn't carrying steel. Isn't pouring concrete. Isn't doing your job. $200/day. $1,000/week. Up to $50,000/year. From YOUR work. On RateRight: → You set your own rate → You keep 100% of it → The contractor pays a flat $50 fee. Once. That's it. Your money stays your money. #tradie #constructionjobs #labourhire #sydneyconstruction #constructionaustralia #fairpay --- ### Facebook Post (Shareable — worker groups) **Caption:** THE RECEIPT 🧾 What your agency doesn't show you: Contractor pays: $65/hr for you You get: $40/hr Agency keeps: $25/hr That's $200/day someone takes from your work. $1,000/week. $50,000/year. For. Answering. A. Phone. RateRight: Contractor pays $50 flat fee, once. You keep 100%. That's the whole receipt. No hidden margins. No percentages. No bullshit. Tag a tradie who needs to see this. 👇 --- ### TikTok/Reels Script (15-30 sec) **[HOOK — First 3 seconds]** "Your agency is keeping $200 a day from you. Here's the receipt." **[Show receipt visual — zooming in on the numbers]** "Contractor pays sixty-five an hour for you." "You get forty." "The agency keeps twenty-five bucks an hour for answering a phone." **[Beat — pause]** "That's a thousand a week. Fifty grand a year. From YOUR sweat." **[Flip to RateRight receipt]** "RateRight. Fifty bucks. Once. You keep everything." **[End card]** "That's the receipt. 🧾" **Text overlay:** YOUR AGENCY vs RATERIGHT **Sound:** Trending audio or dramatic reveal sound **Hashtags:** #tradietok #constructiontok #labourhire #fairpay #thereceipt #bluecollartok --- ### Twitter/X Post Labour hire maths: Agency bills contractor $65/hr for you. You get $40/hr. $25/hr goes to someone who never touches a shovel. $200/day. $1,000/week. $50,000/year. RateRight: $50 flat fee. Once. Workers keep 100%. That's the receipt. 🧾 --- ### Reddit Comment (r/australia, r/melbourne — VALUE ADD ONLY, no direct promotion) *Use when relevant threads appear about agency complaints. Natural, helpful tone.* "Yeah the margins in construction labour hire are insane. I've seen bill rates where the contractor pays $65/hr and the worker gets $40. That's $200/day the agency keeps per worker. The whole model is built on sitting between two people who could just find each other directly. Some new platforms are trying to fix it with flat-fee models instead of percentages but the big agencies have no incentive to change when the margin is that fat." *No link. No mention of RateRight by name. Just plant the seed that flat-fee models exist. Build over 2 months.* --- ## Data Sources (for fact-checking) | Claim | Source | |---|---| | General labourer base pay $35-45/hr | Yakka Labour 2026 Salary Guide | | Labour hire bill rate $45-65/hr | Yakka Labour 2026 Salary Guide | | Skilled labourer $40-50/hr, billed at $50-70/hr | Yakka Labour 2026 Salary Guide | | Civil labourer $40-55/hr, billed at $55-75/hr | Yakka Labour 2026 Salary Guide | | Trade assistant $40-52/hr, billed at $52-72/hr | Yakka Labour 2026 Salary Guide | | Wage growth ~4.5% YoY | HIA / ABS data referenced in Yakka guide | | Sidekicker "save 30% on traditional labour hire" | sidekicker.com/labour-hire | | Reddit sentiment on agency theft | r/australia thread, Sep 2025 | --- ## Campaign Variations (Future) 1. **Trade-specific receipts** — "The Sparky Receipt" / "The Steelfixer Receipt" / "The Concreter Receipt" with trade-specific rates 2. **Annual receipt** — "Your agency's 2025 invoice: $50,000. For what?" 3. **The comparison receipt** — "Sidekicker saves 30%. We save 100%." 4. **The time receipt** — "Your agency made $25 while you read this" 5. **User-generated** — "Show us YOUR receipt" — tradies share their agency rates vs actual pay --- ## Visual Design Notes (for Michael / designer) - **Style:** Looks like an actual thermal receipt (white background, monospace font, slightly crumpled) - **Colours:** Left receipt = red/warning tones. Right receipt = green/clean. - **No stock photos.** No smiling tradies in hard hats. Just the numbers. - **Mobile-first.** Most tradies see this on their phone at smoko. - **If no designer:** Simple Canva template. Receipt style. Black text on white. Red vs green highlights. --- ## Expected Impact - **LinkedIn:** High share potential among contractors who already feel ripped off by agencies - **Facebook:** Tag-a-mate viral loop in construction worker groups - **TikTok:** "Receipt reveal" format is proven (finance TikTok uses it constantly) - **Reddit:** Plants flat-fee seed without promotion (long game) - **X:** Punchy numbers format performs well **The hook is the math.** Everyone knows agencies take a cut. Nobody does the annual maths. When they see $50,000/year — that's a ute. That's a holiday. That's a deposit. That's rage fuel. --- *DRAFT — Do not publish without Michael's explicit approval.* *All figures sourced from public industry data. See sources table above.*