---
created: 2026-03-12
source: Harper
tags: [agent-archive, harper]
---

# The Receipt — TikTok / Reels Script

*Created: 2026-02-07 | Status: DRAFT — awaiting Michael's approval*
*Platform: TikTok + Instagram Reels | Duration: 25–35 seconds*
*Campaign: The Receipt*

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## Format

Vertical 9:16 | Face-to-camera + text overlay + receipt graphic cutaway
Presenter: Michael (or any bloke who looks like he's been on a site, not a marketing office)

---

## Script — Shot by Shot

### HOOK — 0:00–0:03 ⚡ (CRITICAL — stop the scroll)

**SHOT:** Close-up on face, hard hat or high-vis optional, looking dead into camera. Holding a receipt (real paper receipt or phone showing receipt graphic).

**AUDIO (spoken, punchy, no filler):**
> "Your agency made two hundred bucks off you today. Here's the receipt."

**TEXT OVERLAY:** 🧾 YOUR AGENCY'S RECEIPT (large, centre screen, bold)

**TIMING NOTE:** These 3 seconds determine if anyone watches. Deliver the line fast, confident, slightly pissed off. Not yelling — just a bloke who's had enough.

---

### THE MATHS — 0:03–0:12

**SHOT:** Cut to receipt graphic filling the screen (or hand-held paper receipt). Zoom in as each number appears.

**AUDIO (spoken, building pace):**
> "Contractor pays sixty-five an hour for you."

**TEXT OVERLAY:** Contractor pays: $65/hr ← appears with sound effect

> "You get forty."

**TEXT OVERLAY:** You get: $40/hr ← appears

> "The agency keeps twenty-five bucks an hour. For answering a phone."

**TEXT OVERLAY:** Agency keeps: $25/hr 🤮 ← appears in RED

**TIMING NOTE:** Each line lands with a beat. Cash register sound or "cha-ching" on each number reveal. 3 seconds per line.

---

### THE RAGE MATHS — 0:12–0:19

**SHOT:** Cut back to face. Slower delivery now. Let it sink in.

**AUDIO:**
> "That's two hundred a day."

**TEXT OVERLAY:** $200/day

> "A thousand a week."

**TEXT OVERLAY:** $1,000/week

> "Fifty grand a year. From YOUR sweat."

**TEXT OVERLAY:** $50,000/year 💀 (large, centre screen, holds for 2 seconds)

**TIMING NOTE:** Pause after "fifty grand a year." Let the silence hit. The "$50,000" text should FILL the screen. This is the emotional peak.

---

### THE FLIP — 0:19–0:27

**SHOT:** Flip the receipt over (or swipe transition to second receipt). Energy shifts — calmer, matter-of-fact.

**AUDIO:**
> "RateRight. Fifty bucks. Once. Flat fee. The contractor pays it."

**TEXT OVERLAY:** RateRight: $50 once ✅

> "You set your rate. You keep everything. That's it."

**TEXT OVERLAY:** Workers keep: 100% ✅

**TIMING NOTE:** Contrast the energy. Agency section = building anger. RateRight section = calm confidence. Like showing someone the way out.

---

### END CARD — 0:27–0:32

**SHOT:** Hold up receipt to camera. Tap it twice. Slight nod.

**AUDIO:**
> "That's the receipt, mate." 🧾

**TEXT OVERLAY:**
- Line 1: THAT'S THE RECEIPT 🧾
- Line 2: rateright.com.au
- Line 3: Workers keep 100%. Always.

**TIMING NOTE:** End with confidence. No pleading. No "link in bio" energy. Just facts, stated and done.

---

## Audio / Sound

**Option A (preferred):** Voiceover with trending audio underneath (low volume). Pick whatever construction/tradie sound is trending that week.

**Option B:** Original audio only (spoken). Works better for authenticity and algorithm favours original sound.

**Sound effects:** Cash register / cha-ching on each number reveal. Dramatic bass drop or silence on "$50,000/year."

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## On-Screen Text Summary (for editor)

| Timestamp | Text Overlay |
|---|---|
| 0:00 | 🧾 YOUR AGENCY'S RECEIPT |
| 0:04 | Contractor pays: $65/hr |
| 0:07 | You get: $40/hr |
| 0:09 | Agency keeps: $25/hr 🤮 |
| 0:13 | $200/day |
| 0:15 | $1,000/week |
| 0:17 | $50,000/year 💀 |
| 0:20 | RateRight: $50 once ✅ |
| 0:24 | Workers keep: 100% ✅ |
| 0:28 | THAT'S THE RECEIPT 🧾 |

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## Hashtags (Caption)

#tradietok #constructiontok #labourhire #fairpay #thereceipt #bluecollartok #constructionworker #tradie #aussietradie #knowyourworth #fyp #construction

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## Caption

Your agency made $50,000 off you last year. Here's the receipt. 🧾

$65/hr billed → $40/hr paid → $25/hr gone.

RateRight: $50 once. Workers keep 100%.

The maths your agency hopes you never do. 📱

---

## Posting Notes

- **Best time:** 6–8 AM, 12–2 PM, or 7–9 PM AEST
- **Post frequency:** Can repost with different trending audio in 2 weeks
- **Cross-post:** Same video to Instagram Reels and YouTube Shorts (adjust caption per platform)
- **Reply strategy:** Pin the best tradie comment. Reply to agency defenders with "🧾"
- **Duet/stitch bait:** The format invites tradies to stitch with their own agency horror stories

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## Variations for Future

1. **POV version:** "POV: you find out how much your agency actually charges for you"
2. **Calculator version:** Film typing the maths into iPhone calculator — $25 × 8hrs × 5 days × 50 weeks = $50,000
3. **Trade-specific:** Same format but with sparky / concreter / scaffolder rates
4. **Green screen:** Stand in front of the receipt graphic
5. **Comment reply:** Re-make as reply to a commenter asking "how much do agencies take?"

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*DRAFT — Do not publish without Michael's explicit approval.*