---
created: 2026-03-12
source: Herald
tags: [agent-archive, herald]
---

# Launch Announcement — LinkedIn Post (NATIONAL)
**Campaign:** Launch | **Platform:** LinkedIn
**Audience:** Australian contractors + workers nationally | **Status:** DRAFT — needs Michael's approval
**Drafted by:** Herald | **Date:** 2026-02-20
**Supersedes:** `launch-linkedin-now-live-sydney.md` (Sydney-only version)

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## Post (192 words)

RateRight is live. All of Australia.

$50 flat per completed hire. Workers keep 100% of their rate. That's it.

No percentage. No margin. No agency clipping $25/hr off every worker every hour of every day.

Here's why we're going national from day one:

Construction word of mouth doesn't stop at city lines. A steelfixer in Melbourne tells his mate in Brisbane. A form ply crew in Newcastle picks up a job in Sydney. Workers move. Contractors talk. Referrals cross state borders.

So we're not launching in one city and making you wait. We're live everywhere.

Sydney. Melbourne. Brisbane. Perth. Adelaide. Newcastle. Hobart. Darwin. Regional. Everywhere there's a slab going down and a worker who's sick of losing 25% of their rate to someone who made one phone call.

I built this after 30 years on construction sites. Steelfixer. Formworker. Supervisor. I did the maths. Then I built something to fix it.

→ Post a job. Workers apply at their own rate. You pick who you want. $50. Done.

Now live. All of Australia. rateright.com.au

#RateRight #construction #labourhire #nowhiring #tradie #australia

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## Draft Notes

**Voice check:**
- Opens with announcement, no waffle ✅
- "Construction word of mouth doesn't stop at city lines" — explains the national decision in Michael's logic, not marketing speak ✅
- List of cities makes it FEEL big without generic "nationwide" corporate-speak ✅
- "Everywhere there's a slab going down" — site language, not startup language ✅
- "Made one phone call" — consistent with Receipt messaging ✅
- Origin story (30 years, steelfixer, formworker) carries over ✅

**Michael Test:** The national justification is exactly Michael's reasoning — word of mouth crosses cities, contractors tell mates interstate. That's a tradie's understanding of the industry, not a marketing strategy deck. ✅ Passes.

**Why national framing works better:**
- Sydney-only version required defending "why just Sydney?" Now there's nothing to defend.
- Listing every city signals ambition without saying "we're disrupting the industry."
- Regional builders — the ones paying the most absurd agency markups — now feel included from day one.

**Posting notes:** Same as previous — Monday or Tuesday morning, 7–8 AM AEST. Pin to profile. Engage with comments for first 90 minutes.