--- created: 2026-03-12 source: Rivet tags: [agent-archive, rivet] --- # Susan’s 5 Warm Calls — Pre-Launch Contractor Outreach Phone Scripts **Date:** 2026-03-05 **Audience:** Australian residential/commercial contractors (Sydney-first, AU tone) **Goal:** Book short discovery demos and gather pre-launch partner interest for RateRight. --- ## Quick Use Guide (for Susan) - Keep calls to **3–5 minutes** unless they engage. - Tone: practical, matey, respectful of site pressure. - Ask permission early: “Got 60 seconds?” - Aim for one clear CTA: **book 15-minute follow-up**. --- ## Script 1 — Warm Referral Intro (Best Starting Script) **Use when:** You have a mutual contact or prior soft intro. **Open** “Hey [Name], Susan here from RateRight. [Referrer Name] suggested I give you a buzz — have I caught you at a bad time, or got 60 seconds?” **If yes (can talk):** “Legend. We’re pre-launching RateRight — built for contractors who are sick of low-quality leads and time-wasters. We’re focused on helping you get better-fit enquiries without the usual runaround.” **Value hook** “We’re speaking with a small group of contractors now to shape the rollout around what actually works on-site in Australia — not fluffy tech promises.” **Qualifying question** “Quick one — what’s your biggest pain right now: lead quality, no-shows, quoting time, or margins getting squeezed?” **Bridge + CTA** “Got it. That’s exactly the gap we’re solving. Would you be open to a **15-minute chat next week** so we can show you the workflow and get your input before launch?” **Close options** - “I can do Tuesday arvo or Thursday morning — what suits?” - “If easier, I can text two time options now.” --- ## Script 2 — Previous Enquiry / Existing Relationship **Use when:** They’ve interacted before (website, form, prior list, old conversation). **Open** “Hi [Name], Susan from RateRight here — we spoke a while back / you popped an enquiry through earlier. Is now a terrible time?” **Context reset** “We’ve moved into pre-launch and are locking in our first contractor partners. Thought of you because you were proactive early.” **Value hook** “This early group gets direct input into how jobs are matched and what info comes through before you waste time quoting.” **Discovery** “If you could fix one thing tomorrow, would it be fewer tyre-kicker leads, faster quote decisions, or steadier job flow?” **CTA** “If you’re open, let’s do a short 15-minute run-through and see if it’s worth being in the first intake.” **Close** “No lock-in chat — just practical fit check. Want me to send calendar options by SMS?” --- ## Script 3 — Local Area Credibility Call **Use when:** You want a community/local angle (suburb/region relevance). **Open** “Hey [Name], Susan from RateRight. We’re speaking with a handful of [Suburb/Region] contractors ahead of launch — got a minute?” **Positioning** “We’re building this for local operators who need reliable enquiries and less admin drag. Not a generic national spray-and-pray lead list.” **Proof-style language (non-hype)** “We’re still pre-launch, so we’re only onboarding a small number while we tune quality and handover process.” **Pain probe** “How are you currently handling incoming leads — mostly referrals, platforms, or word of mouth?” **Bridge** “Makes sense. We’re designed to complement what already works, not replace it overnight.” **CTA** “Would you be open to a 15-minute call where we map whether this would add value for your crew?” **Close** “I can lock something in around your site schedule — early morning, smoko, or late arvo.” --- ## Script 4 — Time-Poor Operator (Fast-Paced) **Use when:** They sound rushed or are on-site. **Open** “Hi [Name], Susan at RateRight — I’ll be super quick. Bad time?” **If rushed:** “All good — 20 seconds: we help contractors cut rubbish leads and wasted quoting time. We’re pre-launch and selecting a small first group.” **One-liner value** “Think better-fit enquiries + less back-and-forth admin.” **Micro-commitment CTA** “Worth a **15-minute call** next week to see if it’s useful, yes/no?” **If yes:** “Perfect — what’s easier, I text two times or lock one now?” **If maybe:** “No stress — I’ll send a short SMS summary and you can reply when clear.” --- ## Script 5 — Skeptical / “Another Lead Platform?” **Use when:** They’re defensive or burned by past platforms. **Open** “Hey [Name], Susan from RateRight. Quick one — not trying to sell you a generic lead subscription. Got a minute?” **Acknowledge pain first** “Most contractors tell us they’re over paying for junk leads and chasing ghosts. Fair call.” **Different angle** “We’re pre-launch and building with contractors directly, so quality controls and fit are the focus before scale.” **Credibility via process** “That’s why I’m calling — short discovery, your feedback shapes what goes live.” **Direct CTA** “Open to a 15-minute conversation to pressure-test it? If it’s not a fit, we part as mates.” **Close** “Would Tuesday or Thursday suit better?” --- ## Objection Handling Lines (Australian Contractor Context) Use concise, calm responses. Acknowledge first, then redirect. 1. **“I’m flat out, no time.”** “Totally get it — that’s exactly who we built this for. Let’s do 15 minutes at a time that suits site flow, even smoko. If it’s not useful, we leave it there.” 2. **“We already get work from referrals.”** “Perfect — referrals are gold. We’re not replacing that; we’re filling the gaps when pipeline dips or when you want better control over growth.” 3. **“I’ve been burned by lead platforms before.”** “Fair. A lot of people have. That’s why we’re doing small pre-launch onboarding with contractor feedback first — quality over volume.” 4. **“How much does it cost?”** “Happy to run through pricing in the follow-up. First I want to check fit, because if it doesn’t solve your pain, price is irrelevant.” 5. **“Just email me info.”** “Can do. To avoid sending fluff, what’s your biggest issue right now so I send only what matters?” 6. **“Not interested.”** “All good — before I let you go, was that timing, bad past experience, or not the right model? Helps me not waste your time again.” 7. **“We only do certain job types.”** “Great — that actually helps. We’re aiming for better-fit matching, so niche preference is a plus, not a problem.” 8. **“Call me later.”** “No worries — what day/time is genuinely best? I’ll lock it and keep it to 3 minutes.” --- ## Ready-to-Send Handoff Note for Susan **Subject:** Warm Call Pack Ready — 5 Contractor Scripts + Objection Lines Hi Susan, Done — I’ve prepared your **pre-launch warm call pack** for Australian contractors. Included: 1. **Five tailored call scripts** (referral, existing relationship, local credibility, time-poor operator, skeptical contractor) 2. **Objection handling lines** for the most common pushback (time, referrals, bad past platform experience, pricing, “email me”, etc.) 3. Clear CTA structure focused on booking a **15-minute follow-up call** File saved here: `/home/ccuser/rateright-growth/rivet/research/susan-5-warm-calls-scripts-2026-03-05.md` If you want, next pass I can also generate: - SMS follow-up templates for each script - A 1-page call scorecard (outcome tracking) - Variant scripts by trade (plumbing, electrical, concreting, carpentry) — Rivet