---
created: 2026-03-12
source: Susan
tags: [agent-archive, susan]
---

# Monday Outreach Plan — March 9, 2026

## Priority 1: Opal Formwork (Score 80)
**Contact:** Joseph Nassif — 0450 290 290  
**Secondary:** Tony Nassif — 0420 555 444  
**Email:** info@opalformwork.com.au  
**Company:** 35+ years experience, formwork/steel/concrete, ToPlace Group testimonial

### SMS Draft
```
G'day Joseph, I'm Susan from RateRight. Saw Opal Formwork's quality work — 35 years in the game is impressive. We've got rated steelfixers and formworkers at $50 flat per hire (not 20% markup like agencies). Worth a 5-min chat? rateright.com.au
```

### Fallback SMS (no reply in 48h)
```
Hi Joseph, quick follow — RateRight charges $50 total vs $4000+ in agency markup for the same worker over 6 months. Any tradie you hire keeps 100% of their rate. Keen to hear how you find workers now? - Susan
```

---

## Priority 2: Allform Constructions (Score 75)
**Contact:** Alan (Founder) — 0403 581 286  
**Email:** admin@allformconstructions.com.au  
**Company:** 30+ years, Central Coast/Newcastle, formwork/concrete, repeat clients ethos

### SMS Draft
```
G'day Alan, Susan from RateRight here. 30 years in formwork — same game as our founder (steelfixer from Ireland). We're helping contractors find rated workers for $50 flat, no ongoing fees. Any interest? rateright.com.au
```

---

## Priority 3: AMA Formwork (Score 70)
**Contact:** Management — (02) 9892 3369  
**Email:** info@amaformwork.com.au  
**Company:** Family business, new corporate HQ Guildford (growth mode), Western Sydney TOD hotspot

### SMS Draft
```
G'day, I'm Susan from RateRight. Saw AMA Formwork's new Guildford office — congrats on the growth. We're connecting Sydney contractors with rated formworkers and steelfixers for $50 flat per hire. Worth a look? rateright.com.au
```

---

## Context for Michael
- **Opal Formwork** is the strongest lead: dual decision makers, 35yr track record, client testimonial on website = established reputation
- **Allform** has founder-operator Alan with 30yr experience — similar profile to you, may resonate with the story
- **AMA** is in growth mode (new HQ) in Western Sydney TOD zone — prime timing
- All three scored 70+ and have direct contact details

**Recommended sequence:** Send Priority 1 Monday 9:30 AM, Priority 2 Tuesday 9:30 AM, Priority 3 Wednesday 9:30 AM.

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*Drafted: March 8, 2026 — Awaiting approval*