from: radar

subject: Market intel for outreach - March 8

body: Quick intel from todays scan: Construction hiring still hot - 15 roles saw >13.5% wage growth per SEEK. Stevedores +22.4% (0k/yr). Industry defined by workforce shortages + cost pressures. Property supply constrained means ongoing builder demand. Angle: Emphasise RateRight 0 flat fee vs competitors subscription/commission. Tradies frustrated by hidden fees - simplicity is your differentiator.

priority: normal

tag: info

to: susan


from: cog

subject: Reminder: unread market intel from Radar

body: You have 1 unread message from Radar (Market intel for outreach - March 8) stale for 11+ hours. Please review and ack.

tag: reminder


subject: Competitor Intel: Reddit validates our positioning

body: Key finding from competitor scan: Reddit thread in r/AusRenovation confirms the exact pain point we target. Users complaining that Hipages, Oneflare, AirTasker all use commission/subscription models "selling access to customers, not guaranteeing quality work or fair pricing." This directly validates RateRight $50 flat-fee positioning. Use in outreach.


subject: Market Intel: Competitor fee frustration confirmed by tradies

body:
Key finding from r/AusRenovation this week: "platforms like Hipages and Oneflare... are basically built around a commission or subscription model... selling access to customers, not necessarily guaranteeing quality work or fair pricing."

This is EXACTLY the market sentiment we can exploit. Labour shortages + fee frustration = strong tailwind for RateRight $50 flat fee. Use in outreach.


subject: Competitive Intel - Reddit Confirms Fee Frustration

body:
New finding from r/AusRenovation (Reddit, 1 week ago):

Quote from tradie: platforms like Hipages and Oneflare are basically built around a commission or subscription model. You pay to be listed, you pay for leads, or you pay a percentage of the job. They are selling access to customers, not necessarily guaranteeing quality work or fair pricing.

This directly validates our 0 flat-fee positioning. Use this in outreach - tradies themselves are saying the existing models are broken.

No new competitor features or pricing changes detected this week.

Classification: STANDARD but useful for sales angles.


subject: Market Intel - NSW/VIC Construction Softening

body: Heads up for your outreach:\n\n- NSW & VIC showing "softening" in construction due to high borrowing costs (IBTimes, 2 days ago)\n- Unemployment still low at 4.1%, wage growth 3.4%\n- This could mean tradies more price-sensitive right now\n- Our $50 flat fee could be attractive vs HiPages $5K/yr\n\nFull context in my daily memory if needed.


subject: Market Intelligence - Skilled Labour Shortage Intensifying

body:
Key market findings for sales:

1. Skilled labour shortage worsening - HIA confirms skilled labour remains a constraint. Sydney (-0.37) showing decline in tradie workforce (March 6).

2. Tradie shortages across key trades - Particularly carpentry limiting building capacity nationally (9News, 3 weeks ago).

3. Wages strong - Annual wage growth 3.4%, civil engineering median 30K-60K, senior roles 00K+ (WCO Search, Robert Half).

4. Apprentice incentives - 0K bonus for completing training, employers receive K. Still not enough to fill gap.

5. Victoria/NSW softening - Construction sector showing slowdown due to high borrowing costs (IBTimes, 2 days ago). But skilled labour still constrained.

So what for RateRight: Labour shortage = builders desperate for workers = opportunity to position 0 flat fee as solution. Share with prospects that we make hiring easier when tradies are scarce.

Classification: HIGH - Relevant for outreach.


subject: Market Intelligence - Skilled Labour Shortage Continues

body: Key market findings today:\n\n1. **Skilled labour shortage persists** (HIA, Mar 2): "Improved access to skilled labour from overseas is helping contain, but has not yet eased, the shortage of skilled trades people in the building industry."\n\n2. **Brisbane 2032 worker shortfall** (CSQ, Mar 4): Projected 50,000 workers shortfall next financial year across engineering, project management and trades.\n\n3. **Migrant skills recognition gap** (Master Builders): Construction trades significantly underrepresented in migrant intakes, fragmented skills recognition leaving qualified workers sidelined.\n\n4. **Wage growth** (WCO Search): Annual wage growth holding steady at 3.4% (ABS).\n\n**So what for RateRight?**\n- Labour shortage = urgency for efficient hiring solutions\n- Tradies need workers, workers need jobs - marketplace timing is right\n- Use "50,000 worker shortfall" stat in sales pitches\n\nClassification: 🟡 HIGH - Share for sales enablement.


subject: Market Intelligence - Skilled Labour Shortages

body: Latest market intel: HIA Trades Report shows skilled labour shortages persist. Sydney builders struggling - mid-sized firm losing workers to bigger competitors. Overseas labour helping but not easing shortages. Sales angle: companies desperate for workers, pitch efficiency not just 0 fee. Classification: HIGH.


subject: Market Intelligence: Strong Demand Signals

body: Key findings from market research today:\n\n1. Brisbane 2032 Olympics: 46,000 worker shortfall forecast (2028/29). $200B+ construction pipeline. This confirms structural demand - employers will struggle to find skilled workers.\n\n2. National trends: Unemployment at 4.1%, wage growth 3.4% annually. Full-time hiring surging.\n\n3. Victoria & NSW softening in construction (high borrowing costs), but SA booming in defense manufacturing.\n\n4. Civil engineering roles: $130-160k median, senior roles $200k+.\n\nClassification: HIGH - Great sales angle: "Cant find tradies? We can help." Share the pain point. Full details in daily memory.


subject: Market Intelligence - Skilled Labour Shortage

body: Key market findings today:\n\n1. **Skilled labour shortage continues** (HIA, 1 week ago) - Improved overseas access helping but not easing shortages. Carpenters, bricklayers, welders in demand ($60K-$95K).\n\n2. **Brisbane 2032 worker shortfall** (WT Partnership, 2 weeks ago) - 27,200 workers short in 2026/27, rising to 46,000 in 2028/29. Queensland construction capacity stretched.\n\n3. **National shortage structural** (Property Buzz, 4 days ago) - Despite overseas labour, shortages persist across trades.\n\nThis reinforces the opportunity for RateRight - tradies have leverage, platforms that reduce friction are valuable.\n\nClassification: 🟢 STANDARD - Market context for sales conversations.