# 📞 5 WARM CALLS — APPROVED ✅ GO
*Susan | Thu 27 Feb 2026 | Michael calls from 0468 087 171*
*Pre-launch relationship building — app demos available, launch in days*
*STATUS: GREENLIT. Best window: 7:00-8:00 AM (before site) or 3:30-4:30 PM (winding down)*

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## ✅ COMPLIANCE: CLEARED
- Phone calls exempt from Spam Act 2003 ✅
- No cold SMS — call first, only text if they ask for details ✅
- Harper's remaining flags (PI insurance, refund policy) = tracked separately, not blocking calls

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## THE 5 CALLS

### 1. 🔥 Opal Formwork — Joseph Nassif
**📱 0450 290 290** (direct mobile)
**What:** Family business, steelfixing + formwork + concrete, 35+ years, Sydney
**Why him:** Same trades as you. ToPlace Group testimonial. Fully insured. Professional operation.
**Script:** *"G'day Joseph, Michael here. I'm a steelfixer — 30 years on the tools, now supervising. Built something I reckon blokes like us have been needing. RateRight — find rated formworkers and steelfixers for $50 flat. No agency markup. Got 2 minutes?"*
**If he bites:** Offer to show the app — rateright.com.au. Walk him through a search.
**✅ APPROVED — CALL**

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### 2. 🔥 Southwest Construction
**📱 0451 321 115** (company)
**What:** Formwork + concreting + scaffolding, grown from small to large team, Sydney/Canberra
**Why them:** Sydney Metro + NorthConnex projects. Multiple trade types = regular hiring. Their growth story = our value prop.
**Script:** *"G'day, Michael from RateRight. We're a new platform for construction hiring — $50 flat per hire, not 20% of their wage. You lot have grown from a small crew to a big team — that's exactly the kind of company this saves serious money for. Worth a quick chat?"*
**If they bite:** Cost comparison: 5 hires via agency = ~$60K in markups. Via RateRight = $250 total.
**✅ APPROVED — CALL**

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### 3. Creative Concrete — Marcus Perdiz
**📱 0404 084 799** (direct)
**What:** Concreting + formwork, Northern Beaches, expanding to Sydney/Central Coast/Gold Coast/Brisbane
**Why him:** Owner-operator expanding to 4 regions. Will need concreters + formworkers everywhere. Answers his own phone.
**Script:** *"G'day Marcus, Michael here — steelfixer by trade, built a platform called RateRight. Saw you're expanding to Brisbane and the Gold Coast. When you're hiring in a new region, how do you find reliable concreters? Got a quick way to make that easier."*
**If he bites:** "You can see workers' ratings from real jobs before you call them. $50 per hire. No ongoing fees."
**✅ APPROVED — CALL**

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### 4. Link Contractors — Mario Pranic (NEWCASTLE)
**📱 0407 668 743** (Director, direct)
**What:** Civil + formwork + concreting, Newcastle/Hunter Valley/Central Coast/Regional NSW
**Why him:** Director's direct mobile. Growing firm, specialised formwork + bridge construction. Handpicks tradesman = quality matters to him.
**Script:** *"G'day Mario, Michael from RateRight. Fellow tradesman — steelfixer, 30 years. Just launched a platform where you can find rated formworkers and concreters for $50 flat. No agency percentage. You lot up in Newcastle doing some good work — reckon it'd save you a packet on hiring. Got 2 minutes?"*
**If he bites:** "Your workers get rated after every job. You can see their track record before you call. $50. Once."
**✅ APPROVED — CALL**

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### 5. Allform Constructions — Alan (CENTRAL COAST/NEWCASTLE)
**📱 0403 581 286** (Founder, direct)
**What:** Formwork + concreting specialist, Terrigal/Central Coast, services Newcastle + Sydney. 30yr experience, est. 2002.
**Why him:** Founder-operator with 30 years — same as you. Building Construction Diploma. Quality-focused, repeat clients, upfront pricing ethos. Will get the transparent $50 model instantly.
**Script:** *"G'day Alan, Michael here. Steelfixer, 30 years — same vintage as yourself. Built a platform called RateRight — find rated formworkers and concreters, $50 flat per hire. No agency fees, no subscription. Your bloke works out, keep him forever — still $50. Reckon it's worth 2 minutes?"*
**If he bites:** "You know how hard it is finding good blokes. Our workers have ratings from real sites. And they keep 100% of their rate — better workers stick around."
**✅ APPROVED — CALL**

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## AFTER EACH CALL

| Outcome | Next Step |
|---------|-----------|
| **Interested** | "I'll text you the link — rateright.com.au" (consent obtained ✅) |
| **"Send me info"** | Email with cost comparison + link (consent obtained ✅) |
| **"Call back later"** | Note when, schedule callback in CRM |
| **Voicemail** | Leave message, try once more in 2 days |
| **Not interested** | Thank them, note reason, move to monthly nurture |
| **"Not the right person"** | Ask who handles hiring, get name + number |

## CALL ORDER (recommended)
**Opal → Southwest → Creative → Link → Allform**
(Warmest first. Joseph Nassif is the best shot — same trade, same experience, direct mobile.)

## BEST TIMES
- Tradies available: **7:00-8:00 AM** (before site starts) or **after 4:30 PM** (finishing up)
- Your window tonight: **7:00-8:30 PM** — some may still be available, especially owner-operators who work late

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**Full intel cards:** `susan/drafts/pre-call-intel-cards-2026-02-26.md`
**Post-call sequences:** `susan/drafts/post-call-follow-up-sequences-2026-02-26.md`