# 📞 Call Priority List — 2026-02-19
**Purpose:** Phone-first outreach is legally safest (B2B calls exempt from Do Not Call Register). This is the recommended first-contact channel per Harper's compliance review.

**Status:** Ready when Michael approves. These leads all have phone numbers.

---

## 🔴 URGENT — Re-engage (going cold)

| # | Lead | Phone | Score | Last Contact | Days Silent | Talking Point |
|---|------|-------|-------|-------------|-------------|---------------|
| ~~1~~ | ~~**Ardi The Turk**~~ | — | — | — | — | ❌ **REMOVED 24 Feb** — WORKER, not contractor. Per Michael 19 Feb. |
| 2 | **Steve O'Donnell (LFCS)** | 0431 431 596 | 90 | Feb 15 | 4 days | Was confused about registration. Walk through the signup. "Hey Steve, just checking if you had a chance to look at the platform?" |

## 🟠 HOT — First contact needed

| # | Lead | Phone | Score | Trade | Talking Point |
|---|------|-------|-------|-------|---------------|
| 3 | **Southwest Construction** | 0451 321 115 | Hot | Multiple (hiring 4 trades) | Actively hiring. "G'day, Susan from RateRight. Saw you're hiring — $50 to connect with a rated tradie. Keep them a week or 10 years, still $50." |

## 🟡 WARM — High-quality first contact

| # | Lead | Phone | Score | Trade | Talking Point |
|---|------|-------|-------|-------|---------------|
| 4 | **Marcus Perdiz (Creative Concrete)** | 0404 084 799 | 80+ | Formwork, concrete, steel fixing | Northern Beaches, 8+ years. "G'day Marcus, Susan from RateRight — $50 to connect with a rated tradie. That connection is yours to keep — a week or a decade, still $50." |
| 5 | **Amigo Steel Fixers** | 0402 722 713 | 80 | Steel fixing | Small owner-operated since 2008. "G'day, Susan from RateRight — $50 to connect with a rated steelfixer. Keep them as long as the fit works. No agency percentage, no ongoing fees." |
| 6 | **BKH Group** | (02) 9671 8700 | Warm | Structural (formwork, concrete, scaffold) | Kings Park, est. 1996. ⚠️ May be too large. "G'day, calling from RateRight — when you need workers, what does that normally cost you through agencies?" |

## 🟢 NEW — Good prospects with phones

| # | Lead | Phone | Score | Trade | Notes |
|---|------|-------|-------|-------|-------|
| 7 | **Tekton Formwork** | 0479 130 855 | 75 | Formwork, concrete, steel fixing | Sydney, has email too |
| 8 | **SS Prime Form** | 0414 093 100 | 75 | Formwork, steel fixing, concrete | 35+ years established |
| 9 | **Delta Foundations** | 0404 308 667 | 75 | Formwork, steel fixing, concreting | Est. 2006, subcontracting model |
| 10 | **Terracon Civil** | 0424 237 150 | 70 | Shotcrete, steel fixing, civil | 20+ years, ISO certified |

---

## Call Script Framework (v2 — Lifetime Value)
```
Opening:
"G'day [Name], Susan from RateRight. Quick one — when you need a [trade], 
what does that usually cost you through an agency?"

Bridge (after they answer):
"Right. So what if that cost was $50? One-off. Find a rated [trade] on our 
platform, pay $50 to connect, and that relationship is yours. They stay a 
week or ten years — still $50. No percentage, no ongoing fees."

Ratings hook:
"Every worker has ratings from real contractors on real jobs. Not a recruiter 
telling you they're great — actual track records. And the feedback is 
constructive, so workers actually improve over time."

Close:
"Worth 5 minutes for me to show you who's available in [area]?"
```

**If they say yes:** Book a time or walk through platform now.
**If they say not now:** "No worries at all. Mind if I send you a quick email with the details? That way you've got it when you're next hiring."  ← Gets consent for email follow-up.
**If they say not interested:** "All good. If you change your mind, rateright.com.au. Cheers."
**If they say "$50 sounds too cheap":** "No catch. Agencies make $4,000 and keep charging every week. We make $50 per connection and bet on volume. Our success is when matches last."

---

## Notes
- Best call times: **Tue-Thu, 9-11 AM** (avoid Monday mornings, Friday arvo)
- Today is **Wednesday** — ideal call day
- Call first → if they agree, send email → only SMS after consent
- Log every call outcome in CRM immediately