# Cold Outreach Templates — v1
**Created:** 2026-02-18
**Status:** DRAFT — Needs Michael's approval before any sends

---

## SMS Templates

### SMS-1: The Cost Shock (Best performer — lead with numbers)
```
G'day [Name], saw you're hiring [trade] in [area]. Quick question — would you rather pay $4,000 or $50 to fill that role? RateRight charges $50 flat per hire. No markup, no subscription. Worth 5 mins? - Susan
```
**Character count:** ~195 (1 SMS)
**Use when:** Lead has an active job ad on Seek/Indeed/Gumtree
**Personalise:** Trade, suburb, their company name if possible

### SMS-2: The Agency Comparison (For leads using labour hire)
```
Hi [Name], heard you use [agency/labour hire]. They take 20-40% of every worker's rate — that's $4K+ for a 10-week hire. RateRight does the same thing for $50 total. Same workers, your pocket. Quick chat? - Susan
```
**Character count:** ~210 (2 SMS)
**Use when:** Lead is known to use agencies or has complained about costs
**Personalise:** Agency name if known, specific trade

### SMS-3: The Referral / Social Proof (Once we have users)
```
G'day [Name], [Referrer/X contractors] in [area] switched to RateRight for hiring [trade]. $50 flat per hire vs agency markups. Happy to show you how it works — 5 min call? - Susan
```
**Character count:** ~180 (1 SMS)
**Use when:** We have local social proof or a referral
**Personalise:** Referrer name, area, trade

### SMS-4: The Follow-Up (48h after no response)
```
Hey [Name], just Susan from RateRight again. $50 to hire a [trade] — no catch, no subscription. If the timing's not right, no worries. But when you're next hiring, worth having in your back pocket. 🤙
```
**Character count:** ~190 (1 SMS)
**Use when:** No response to first SMS after 48 hours
**Tone:** Low pressure, leave the door open

---

## Email Templates

### EMAIL-1: The Cold Opener (Primary template)
```
Subject: $50 vs $4,000 to hire the same [trade]

G'day [Name],

Saw [company] is hiring [trade] in [area]. Quick maths:

- Labour hire agency: 20-40% markup = $4,000+ for a 10-week hire
- RateRight: $50. Total. One-off. Done.

Same qualified workers. You interview them directly. No middleman markup, no subscription, no lock-in.

We're a Sydney-based platform matching contractors with rated tradespeople. Think Seek, but built for construction and priced fairly.

Worth a 5-minute call this week?

Cheers,
Susan
RateRight | 0468 087 171
```
**Use when:** First contact with a quality lead (score 70+)
**Personalise:** Trade, area, company name, any specific project mention

### EMAIL-2: The Value Stack (For warmer leads / follow-up)
```
Subject: How [area] contractors are cutting hiring costs by 98%

Hi [Name],

Three things that make RateRight different from agencies:

1. **$50 flat fee per hire.** Not per lead, not per month — per successful hire.
2. **Direct connection.** You talk to workers directly. No recruiter playing telephone.
3. **Rated workers.** Every tradie has ratings from previous jobs. You see them before you call.

No subscription. No lock-in. Cancel anytime because there's nothing to cancel.

Happy to jump on a 5-minute call and show you who's available in [area].

Cheers,
Susan
RateRight | 0468 087 171
```
**Use when:** Second touch, or lead who engaged but didn't commit

### EMAIL-3: The Break-Up (Final touch before nurture)
```
Subject: Last one from me

Hi [Name],

I've reached out a couple of times about cutting your hiring costs from $4K+ to $50. Totally understand if the timing's off.

I'll leave it here — but if you're ever hiring [trade] and want to skip the agency markup, RateRight is at rateright.com.au.

All the best,
Susan
RateRight | 0468 087 171
```
**Use when:** 3rd or 4th touch with no response. Moves to monthly nurture after this.

---

## Sequence Cadence

| Touch | Timing | Channel | Template |
|-------|--------|---------|----------|
| 1 | Day 0 | SMS | SMS-1 (Cost Shock) |
| 2 | Day 2 | SMS | SMS-4 (Follow-Up) |
| 3 | Day 5 | Email | EMAIL-1 (Cold Opener) |
| 4 | Day 10 | Email | EMAIL-2 (Value Stack) |
| 5 | Day 14 | Email | EMAIL-3 (Break-Up) |
| 6+ | Monthly | Email | Nurture content (industry news, tips) |

---

## Key Rules
- **ALL templates need Michael's approval before sending**
- **Always personalise** — name, trade, area, company at minimum
- **Best send times:** Tue-Thu, 9-11 AM
- **Never on:** Monday mornings, Friday afternoons, weekends, before 7 AM / after 8:30 PM
- **Compliance:** Platform facilitator only. Never promise worker quality, insurance, or immediate placement.

---

*Based on: MEMORY.md performance data, TOOLS.md templates, SOUL.md tone guidelines*