# Contractor Cold Email Sequence
## Offer: $50 First Hire, Stay For Life
**Status:** DRAFT (Awaiting Rivet/Michael Approval)
**Target:** Sydney Construction Contractors

### Touch 1: The Offer
**Subject:** $50 for your next [Trade] - No ongoing agency fees

Hi [Name],

I'm Michael from RateRight. We're doing something different for Sydney contractors.

Labour hire agencies charge you a 30% markup every single hour your worker is on site. Over a 3-month project, that's $5,000+ down the drain for one worker.

Our model: 
- You pay a flat $50 when you hire someone through us.
- That's it. If the worker stays a week, a month, or for life, there are zero ongoing fees.
- You pay the worker directly at their normal rate.

Worth a 5-minute chat to see how it works before your next project starts?

Cheers,
Michael
RateRight
0426 246 472

### Touch 2: The Maths (3 Days Later)
**Subject:** Quick maths on your labour hire bill

Hi [Name],

Just following up on my last email. If you're using traditional labour hire right now, you're likely paying around $55/hr for a worker who sees $38/hr.

That $17/hr agency margin adds up to $680 a week. 

With RateRight, you pay a one-off $50 connection fee. The worker keeps their full rate, and you keep the $680 a week you were giving to the agency. 

We have verified [Trade]s in [Area] ready to go. Let me know if you want to test us out on your next hire.

Cheers,
Michael

### Touch 3: Case Study & Breakup (7 Days Later)
**Subject:** Last email - RateRight direct hiring

Hi [Name],

I won't keep crowding your inbox. 

Just wanted to share that we recently placed a steelfixer in Parramatta. The contractor paid our $50 connection fee. The worker is now in their 4th week on site. 

The contractor has saved over $2,500 in agency markup already, and the worker is happier because they're getting paid direct.

If you ever get sick of paying hourly agency margins, keep us in mind. 

Cheers,
Michael
rateright.com.au