# 📧 Contractor Outreach Sequences — By Company Size *Susan | Wed 26 Feb 2026 | DRAFT — Michael approves before any send* *Deploy when: 20+ workers signed up per city* --- ## ⚠️ COMPLIANCE NOTES - **No "zero-cost trial."** We don't have one. The model is: free to sign up, free to post, free to browse. $50 when you hire. That IS the trial — you can see everything before paying a cent. - **No "worker availability alerts."** Not a confirmed feature. Reference AI matching and distance-based results. - **All emails from Michael.** Founder-to-founder for small/medium. Can adjust to "RateRight team" for 100+ if needed. - **Unsubscribe in every message.** "Reply remove" footer. --- ## PHASE 1: EMAIL TEMPLATES ### Segment A: Small Contractors (5-20 employees) **Who:** Owner-operators, family businesses. Decision maker IS the boss. They answer their own phone. Price-sensitive. Time-poor. Hate agencies but use them because no alternative. **Why they care:** $50 per hire saves real money when every dollar counts. No subscriptions bleeding them monthly. --- #### Email A1: Introduction (Day 1) **Subject:** Cheaper than Gumtree. Better than an agency. G'day [Name], Michael here — steelfixer, 30 years on the tools. Built RateRight because I watched mates get robbed by agencies charging 30% markup on blokes they found on Seek anyway. **rateright.com.au** — find rated [trade]s near you. $50 flat when you hire. That's it. - Free to sign up (AI builds your profile from your ABN — takes 60 seconds) - Free to post jobs and browse workers - Only pay $50 when you actually hire someone - Your worker stays a week or five years — still $50 No subscription. No percentage of wages. No lock-in. No bull. Have a look: **rateright.com.au** Cheers, Michael "Rocky" McLaughlin 0468 087 171 *Not interested? Reply "remove" — no worries at all.* --- #### Email A2: The Pain Point (Day 3) **Subject:** Last time you needed a formworker urgently... G'day [Name], Quick thought — last time you needed a [trade] urgently, what happened? Ring around your mates. Hope someone knows someone. Maybe try an agency and cop a $60/hr bill rate for a $40/hr worker. Or take a punt on a bloke from Gumtree with no references. RateRight works different: 1. Post what you need (60 seconds) 2. AI matches you with rated workers nearby 3. See their track record from real jobs before you call 4. Hire for $50. Once. We've got [X] [trade]s signed up in [city] right now. Have a browse — it's free: **rateright.com.au** Cheers, Michael 0468 087 171 *Reply "remove" to unsubscribe.* --- #### Email A3: Demo Offer (Day 7) **Subject:** 5 minutes — let me show you G'day [Name], Last email from me unless you want to chat. If you've looked at the site — great. If not — I get it, you're flat out. Here's my offer: **5 minutes on the phone.** I'll walk you through it. If it's not useful, I'll say so myself. Call me: **0468 087 171** Or reply with a time and I'll ring you. No pitch. Tradie to tradie. Cheers, Michael RateRight | 0468 087 171 *Reply "remove" — last email regardless.* --- ### Segment B: Medium Contractors (20-100 employees) **Who:** Operations managers, project managers, sometimes HR. Multiple projects running. Hire regularly — maybe monthly. Using agencies because it's the "done thing." Cost is a line item they accept but don't love. **Why they care:** Volume savings are massive. 10 hires/year via agency = $60K+ in markups. Via RateRight = $500. Ratings system means less wasted time on no-good workers. --- #### Email B1: Introduction (Day 1) **Subject:** Your agency costs you $60,000 a year in markup. We charge $500. G'day [Name], Quick maths: if you hire 10 workers a year through a labour hire agency at 30% markup, you're paying roughly **$60,000 in fees alone.** That's not wages — that's just the agency's cut. RateRight charges **$50 per hire.** Same 10 workers = **$500 total.** We're a construction hiring platform — AI matching, rated workers, every trade from steelfixers to scaffolders. Built by a steelfixer (me — 30 years on the tools) because the agency model is broken. **Free to sign up. Free to post. Free to browse.** Only $50 when you confirm a hire. Have a look: **rateright.com.au** Happy to walk your ops team through it — 10 minutes, no pitch. Cheers, Michael McLaughlin RateRight | 0468 087 171 *Reply "remove" to opt out.* --- #### Email B2: The Ratings Angle (Day 4) **Subject:** What if you could see a worker's track record before you hire? G'day [Name], Ever hired through an agency, got a bloke who couldn't tie his own boots, and still got charged $60/hour? With RateRight, every worker has **ratings from real contractors on real jobs.** Not a recruiter's sales pitch — actual performance feedback. - "Strong at heights, reliable, on time" — hire immediately - "Needed supervision, slow on rebar" — maybe not for your high-rise The ratings are constructive. Workers improve over time. Your next hire is better than the last because the whole marketplace gets better. **[X] rated workers in [city] right now.** Browse free: **rateright.com.au** Cheers, Michael 0468 087 171 *Reply "remove" to unsubscribe.* --- #### Email B3: ROI Calculator (Day 8) **Subject:** I ran the numbers for a company your size G'day [Name], Rough numbers for a company hiring [estimate] workers per year: | Current method | Annual platform/agency cost | |---------------|---------------------------| | Labour hire (30% markup) | **$[calculated]** | | RateRight ($50 flat × [estimate] hires) | **$[calculated]** | | **Your annual saving** | **$[calculated]** | That's not theoretical — that's the maths on your actual hiring pattern. Worth 10 minutes of your ops manager's time? I'll walk them through the platform — no commitment. **Call:** 0468 087 171 **Or reply** with a time. Cheers, Michael McLaughlin RateRight *Reply "remove" — no more emails.* --- ### Segment C: Large Contractors (100+ employees) **Who:** HR managers, procurement, ops directors. Formal hiring processes. Multiple agencies on panel. Budget-conscious but process-heavy. Need compliance, reliability, scale. **Why they care:** At their volume, even a small per-hire saving multiplies fast. Ratings = quality assurance their compliance team will love. Direct hiring = cleaner paper trail for audits. --- #### Email C1: Introduction (Day 1) **Subject:** $50 per hire at any volume. No agency panel needed. G'day [Name / Hiring Team], Quick introduction — I'm Michael McLaughlin, founder of RateRight. Steelfixer by trade, 30 years in construction. We built a hiring platform specifically for construction: - **$50 flat per hire** — no markup, no commission, no subscription - **AI matching** by trade, distance, experience, and ratings - **Worker ratings** from verified contractors on real projects - **White Card verification** on every profile - **Direct hire** — the employment relationship is yours, not ours At your scale, the numbers matter: 50 hires/year via agency at 30% markup ≈ **$300K in fees.** Via RateRight = **$2,500.** We're a platform facilitator, not an employer — clean audit trail, no intermediary complexity. Worth 15 minutes with your hiring team? I'll demo the platform live. **rateright.com.au** | 0468 087 171 Cheers, Michael McLaughlin Founder, RateRight *Opt out: reply "remove."* --- #### Email C2: Compliance + Quality (Day 5) **Subject:** Rated workers. White Card verified. $50. G'day [Name / Hiring Team], Three things your procurement team will want to know: **1. Worker quality is transparent.** Every worker has ratings from real contractors. You see their track record — reliability, skill, safety — before you engage. **2. Compliance is simpler.** Direct engagement means the employment relationship is between you and the worker. No labour hire intermediary to audit. White Card verified on signup. NSW Construction Compliance Unit starts March 1 — digital paper trail for every hire. **3. The pricing is clean.** $50 per hire. No percentage of wages. No monthly subscription. No lock-in contract. No hidden fees. One invoice, one line item. **[X] construction workers on the platform in [city].** Browse free: **rateright.com.au** Happy to arrange a demo for your team. Cheers, Michael McLaughlin RateRight | 0468 087 171 *Reply "remove" to opt out.* --- #### Email C3: Executive Summary (Day 10) **Subject:** RateRight — one-page summary for your team G'day [Name], Attaching a one-pager for your hiring/procurement team: **What:** Construction worker hiring platform. AI matching + ratings. **Cost:** $50 per hire, flat. No other fees. **Model:** Platform facilitator (like a job board, not an agency). **Workers:** Rated, White Card verified, distance-matched. **Compliance:** Direct hire model. No labour hire intermediary. Digital audit trail. **Risk:** Money-back guarantee on no-shows. **Comparison at 50 hires/year:** - Agency: ~$300,000 in markup - RateRight: $2,500 If there's someone specific I should speak with about a trial run, point me their way. **rateright.com.au** | 0468 087 171 Cheers, Michael McLaughlin Founder, RateRight *Reply "remove" to unsubscribe.* --- ## PHASE 2: LINKEDIN SEQUENCE ### Connection Request Message (all sizes) *Michael McLaughlin — Steelfixer → Construction Tech Founder* **Message:** "G'day [Name] — saw [company] is doing great work in [city/trade]. I built a construction hiring platform (RateRight) after 30 years on the tools. $50 per hire, no agency fees. Would value connecting." ### Post-Connect Message 1 (Day 2 after accept) "Thanks for connecting, [Name]. Not here to pitch — just wanted to share what we're building. rateright.com.au — rated construction workers, $50 flat per hire. If you're ever stuck for a [trade], might save you a call to the agency. Cheers." ### Post-Connect Message 2 (Day 7, only if no response) "Quick one — we've got [X] [trade]s on the platform in [city] now. Worth a 5-min look if you're hiring this quarter. Happy to walk you through it: 0468 087 171. No pressure either way." ### LinkedIn Post (for Michael's feed — builds credibility for all prospects) "I spent 30 years as a steelfixer. Watched labour hire agencies charge contractors 30% markup — then pay the worker barely more than minimum. Built RateRight. $50 per hire. Workers keep 100% of their rate. Every job builds their ratings. Now live: rateright.com.au If you hire formworkers, steelfixers, concreters, labourers, or scaffolders in Australia — have a look. Free to sign up, free to browse. Only $50 when you hire. #construction #hiring #australia #labourhire #rateright" --- ## PHASE 3: PHONE SCRIPTS ### Script A: Small Contractor (5-20) "G'day [Name], Michael here — steelfixer, 30 years. Quick one: how do you find your [trade]s at the moment? [Listen] Yeah, that's what I kept hearing. Built a platform called RateRight — find rated [trade]s near you, $50 flat to hire them. No agency cut, no subscription. Workers are rated by real contractors so you know what you're getting. Got 2 minutes? I'll tell you how it works." ### Script B: Medium Contractor (20-100) "G'day, calling for [Name] — Michael McLaughlin from RateRight. We're a new construction hiring platform. Quick reason for the call: your agency probably charges you 30% markup on every worker. We charge $50 flat per hire. At your size, that's potentially [estimate] saved per year. Workers are rated from real jobs, AI-matched by trade and distance. Worth 5 minutes to walk your team through it?" ### Script C: Large Contractor (100+) "G'day, Michael McLaughlin from RateRight calling for [Name / hiring manager]. We're a construction hiring platform — $50 flat per hire, rated workers, White Card verified. Reason I'm calling: at your scale, even a small change in hiring costs moves the needle. 50 hires a year through agencies is roughly $300K in markup. Same 50 through RateRight is $2,500. I'd like to arrange 15 minutes with whoever manages your workforce pipeline. Can you point me to the right person?" --- ## DEPLOYMENT TRIGGERS | Trigger | Action | |---------|--------| | 20+ workers in Sydney | Deploy Segment A + B emails to Sydney pipeline leads | | 20+ workers in Newcastle | Deploy to Newcastle leads (Link, Allform + new) | | 50+ workers in a city | Add Segment C emails for larger contractors | | Worker signs up from new city | Flag for geo-expansion — don't email contractors there until supply exists | **Rule: Never promise workers we don't have.** Only email contractors in cities where we have real supply. The [X] placeholders get filled with actual numbers before sending.