# Follow-Up Drafts — 2026-02-18 (Updated v2 — Lifetime Value Reframe)

**Awaiting Michael's approval before any sends.**
**Updated 2026-02-19:** Reframed all drafts for lifetime connection messaging. $50 = unlimited duration. Our success is when matches last.

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## Priority 1: Hot Leads (Re-engage ASAP)

### 1. Ardi The Turk — Score 95, Engaged
**Phone:** +61406046421
**Context:** Worker lead. Works with Michael, does own jobs weekends (carpentry, bathrooms, civil/concrete). Said he'd "definitely sign up." Last SMS was Feb 15 (rescue callback) — no response in 3 days. Previously interested on calls Jan 29 + Feb 1.
**Approach:** Direct, personal — Michael knows him. Short and casual.

**Draft SMS:**
> G'day Ardi, it's Susan from RateRight — Rocky's platform. It's live. Sign up, build your ratings, and contractors come to you. You keep 100% of your pay — no agency cut, ever. Could be long-term work, could even lead to sponsorship. Takes 2 mins: rateright.com.au 🤙

**Why this approach:** Lead with what matters to a worker on a visa — long-term work, sponsorship potential, keep all your pay. Ratings = portable reputation.

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### 2. Steve O'Donnell / LFCS — Score 90, Engaged
**Phone:** +61431431596
**Context:** Contractor, concrete, 10 workers. Interested but was "confused about registration." Last SMS was Feb 15 (rescue callback) — no response in 3 days. Called Jan 29 — said he was finding good workers hard.
**Approach:** Address the confusion directly. Offer to walk him through it.

**Draft SMS:**
> Hi Steve, Susan from RateRight. Sign-up's been simplified since you last looked. $50 per hire — keep them a week or a decade, still $50. No agency percentage eating your margins. For a crew of 10 concreters, that's a different model entirely. 5 mins to walk through it?

**Why this approach:** Lead with what changed (simplified). Hit the unlimited duration hook. "Different model" is stronger than "savings" — it's not about being cheaper, it's about being fundamentally better.

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## Priority 2: Hot Lead — Never Contacted

### 3. Southwest Construction — Hot, Score 0 (should be ~90)
**Phone:** +61451321115 | **Email:** info@southwestconstruction.com.au
**Context:** Actively hiring formwork carpenters, labourers, concreters, scaffolders. 10+ years experience, Sydney Metro projects. Address: 74 Wentworth Ave, Mascot. Never been contacted.
**Approach:** Cold intro. Lead with the job ad we found + cost savings.

**Draft SMS:**
> G'day, Susan from RateRight. Noticed you're hiring formwork carps and concreters. $50 to connect with a rated worker — keep them a week or 10 years, still $50. No agency in between. Direct connection, rated tradies. Worth a yarn?

**Draft Email:**
> Subject: $50 for your next formwork carpenter — keep them as long as you want
>
> Hi there,
>
> Saw Southwest Construction is hiring formwork carpenters, concreters, labourers, and scaffolders. Impressive portfolio — NorthConnex and Sydney Metro.
>
> RateRight just launched. $50 per hire. One-off. Your worker stays 10 weeks or 10 years — still $50. No percentage of wages, no agency sitting in the middle.
>
> Every worker on the platform has ratings from real jobs — you see their track record before you call. And the feedback is constructive, so workers improve over time. Your next hire is better than the last.
>
> For a team hiring across 4 trades, that's not just cheaper — it's a different model entirely.
>
> 5-minute call this week?
>
> Cheers,
> Susan
> RateRight Pty Ltd | [CORRECT NUMBER]
>
> To stop receiving emails from RateRight, reply with "unsubscribe".

---

## Priority 3: Warm Leads — Need Contact Details

### 4. BKH Group — Warm, No Phone
**Email:** contact@bkhgroup.com.au
**Context:** Discovered Feb 16, marked warm but no direct contact number. Need enrichment.
**Action needed:** Enrich via web search or Apollo to find decision maker + direct number before outreach.

### 5. Creative Concrete & Formwork — Warm, No Phone
**Email:** sales@creativeconcrete.au
**Context:** Discovered Feb 16, marked warm but no direct phone. Need enrichment.
**Action needed:** Same — find decision maker name + direct mobile.

---

## Priority 4: Silent Leads — Different Approach

### 6. Liam DTMT — Score 0, New
**Phone:** +61438450464
**Context:** Last contact Feb 11 (1 week ago). No response recorded. Status still "new."
**Approach:** Different angle — shorter, more urgent.

**Draft SMS:**
> Hey Liam, quick one — are you still looking for reliable workers? We've got tradies in your area ready to start. $50 flat fee, no strings. Yes or no? - Susan, RateRight

### 7. Pawel Wolonciej / AWX Labour Hire — Score -16, Engaged
**Phone:** +61732380800
**Context:** Last contact Jan 29 (20 days ago). Score is negative — likely a labour hire competitor, not a good fit.
**Recommendation:** ⚠️ **Deprioritise.** AWX is a labour hire agency — they're competition, not a customer. Mark for review.

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## Summary

| # | Lead | Action | Priority |
|---|------|--------|----------|
| 1 | Ardi The Turk | Personal SMS — sign-up link | 🔴 Urgent |
| 2 | Steve O'Donnell | Walk-through offer SMS | 🔴 Urgent |
| 3 | Southwest Construction | Cold intro SMS + Email | 🟡 High |
| 4 | BKH Group | Enrich first (no phone) | 🟡 Medium |
| 5 | Creative Concrete | Enrich first (no phone) | 🟡 Medium |
| 6 | Liam DTMT | Different approach SMS | 🟢 Normal |
| 7 | Pawel / AWX | Deprioritise — competitor | ⚪ Low |

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*All drafts queued for Michael's approval. None will be sent without green light.*

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## Added Feb 19 — Enriched Leads Now Ready

### 8. Creative Concrete & Formwork — Marcus Perdiz
**Phone:** 0404 084 799 | **Email:** sales@creativeconcreteformwork.com
**Context:** Small formwork/concrete/steel fixing business, Northern Beaches. 8+ years. Marcus is the decision maker. Perfect target profile.
**Approach:** Personalised cold intro mentioning his trades and location.

**Draft SMS:**
> G'day Marcus, Susan from RateRight. $50 to connect with a rated tradie — formwork, steel fixing, concreting. Keep them a week or a decade, still $50. No agency percentage, direct relationship from day one. Worth a quick yarn?

### 10. N&S Formwork & Concreting — Patrick & Paul (ENRICHED Feb 19)
**Phone (Patrick):** 0402 336 586 | **Phone (Paul):** 0437 841 647
**Email:** info@nsformwork.com.au
**Context:** Owner-operated formwork/concreting/steel fixing business. 40+ years experience. Based in Dee Why (Northern Beaches), second office in Eastern Suburbs. Services include formwork, concreting, steel fixing, Dincel walls, pools, driveways. Active website and Facebook. Score: 85.
**Approach:** Local, personal. Mention their trades specifically. Two decision makers — try Patrick first.

**Draft SMS (to Patrick):**
> G'day Patrick, Susan from RateRight. $50 to connect with a rated steelfixer or concreter. Keep them a week or 30 years — still $50. No agency percentage, the relationship is yours. N&S has been at this 40+ years, you know what agencies cost. Worth a yarn? 🤙

**Draft Email:**
> Subject: $50 for your next steelfixer — keep them as long as the fit works
>
> G'day Patrick,
>
> N&S Formwork — 40+ years doing formwork, concreting and steel fixing across Sydney. That tells me you know exactly what it costs to find good people through agencies. And what it costs when they're not good.
>
> RateRight just launched. $50 per hire. One-off. Your worker stays a day or a decade — still $50. No percentage of wages, no agency sitting between you and the person doing the work.
>
> Every worker has ratings from real contractors on real jobs. Constructive, specific feedback — so workers actually improve over time. The system gets better with every hire.
>
> We built this because finding the right person shouldn't cost thousands. It should cost $50 and lead to a relationship that lasts.
>
> 5 minutes for a quick yarn?
>
> Cheers,
> Susan
> RateRight Pty Ltd | [CORRECT NUMBER]
>
> To stop receiving emails from RateRight, reply with "unsubscribe".

---

### 9. BKH Group — Office Number
**Phone:** (02) 9671 8700 | **Email:** info@bkhgroup.com.au
**Context:** Large tier 1 structural contractor, Kings Park NSW. Since 1996. Formwork, concrete, scaffold. ⚠️ May be too large for our sweet spot — they service tier 1 market. Still worth testing.
**Approach:** More professional tone, mention their scale.

**Draft SMS:**
> Hi there, Susan from RateRight. $50 to connect with a rated tradie — formwork, concreters, steelfixers. Keep them as long as the fit works. No agency percentage, no ongoing fees. The connection is yours. Worth a quick chat with the right person?