# Follow-Up Schedule — March 2026

## Warm Leads Requiring Next Touch

### This Week (Tue-Thu optimal)
| Lead | Company | Last Contact | Next Action | Channel | Template |
|------|---------|--------------|-------------|---------|----------|
| Southwest Construction | Southwest Construction | 2026-03-08 | Decision maker research | LinkedIn/Apollo | N/A — research phase |

### Stale Leads — Decision Needed
| Lead | Status | Days Since Contact | Recommended Action |
|------|--------|-------------------|-------------------|
| Pawel Wolonciej (AWX) | Overdue callback | 38 days | Archive or final SMS |
| Ardi The Turk | Overdue callback | 36 days | Archive — no company info |
| Paddy Fleming Ivers | Cold | 35 days | Already archived (worker) |
| Liam DTMT | Overdue callback | 35 days | Archive — no response |
| Kevin G DTMT Roscommon | Overdue callback | 32 days | Archive — Irish contact, low fit |

### Recommended Follow-Up Cadence
**For new leads added this week:**
- Day 0: Initial SMS (Template SMS-1: Cost Shock)
- Day 2: Follow-up SMS if no response (Template SMS-4)
- Day 5: Email (Template EMAIL-1: Cold Opener)
- Day 10: Value stack email (Template EMAIL-2)
- Day 14: Break-up email (Template EMAIL-3)
- Day 30+: Monthly nurture

**Best send times:** Tuesday-Thursday, 9:00-11:00 AM

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*Schedule created: 2026-03-10*
*Pending: Michael's approval for outreach, lead enrichment*