# Hostel Direct Mail Package — Ready to Print & Send *Susan | 26 Feb 2026 | STATUS: DRAFT — Needs Michael's approval before sending* --- ## Package Contents (Per Hostel) 1. **Cover letter** to hostel manager (personalised per hostel) 2. **A3 laminated poster** for notice board / common area 3. **20x A5 tear-off flyers** for jobs board / front desk stack --- ## HOSTEL TARGET LIST — Sydney + Newcastle ### SYDNEY — Priority Order | # | Hostel | Address | Contact | Email | Phone | Beds | Why Priority | |---|--------|---------|---------|-------|-------|------|-------------| | 1 | **Wake Up! Sydney Central** | 509 Pitt St, Haymarket | Reception / Manager | askup@wakeup.com.au | (02) 9288 7888 | ~500 | Biggest in Sydney. "Travel Up!" service helps guests find work. Jobs board. Right at Central Station. | | 2 | **YHA Sydney Central** | 11 Rawson Pl, Haymarket | Reception | sydcentral@yha.com.au | (02) 9218 9000 | ~350 | Has "Y-Jobs" jobs board already. Co-working spaces. Job assistance program. | | 3 | **Big Hostel** | 212 Elizabeth St, Surry Hills | Reception | reception@bighostel.com | (02) 9281 6030 | ~200 | Near Central. Budget crowd actively seeking work. | | 4 | **Nomads Sydney** (was Base) | 477 Kent St, CBD | Reception | sydney@nomadsworld.com | (02) 9267 7718 | ~300 | CBD. High WHV population. Bar downstairs = social hub. | ### NEWCASTLE | # | Hostel | Address | Contact | Email | Phone | Beds | Why Priority | |---|--------|---------|---------|-------|-------|------|-------------| | 5 | **YHA Newcastle Beach** | 30 Pacific St, Newcastle East | Reception | stay@yha.com.au | (02) 4925 3544 | ~100 | YHA network = same jobs board system. Beach location attracts WHV workers. | | 6 | **Backpackers Newcastle** | 42-44 Denison St, Hamilton | Reception | (via Booking.com) | — | ~80 | Boutique hostel. Reviews mention "larger share of people working and staying longer" — exactly our target. | ### SYDNEY — Round 2 | # | Hostel | Address | Notes | |---|--------|---------|-------| | 7 | **The Village Surry Hills** | Surry Hills | Near Eastern Suburbs construction | | 8 | **Drifter Surry Hills** | Surry Hills | Working holiday focus | | 9 | **Drifter Glebe** | Glebe | Near Balmain/Rozelle infrastructure projects | | 10 | **Wake Up! Bondi Beach** | Bondi | Same group as #1 — if Central goes well, Bondi follows | --- ## COVER LETTERS (Personalised Per Hostel) ### Letter 1: Wake Up! Sydney Central ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager Wake Up! Sydney Central 509 Pitt Street Haymarket NSW 2000 Dear Wake Up! Team, I'm Michael — steelfixer, 30 years in construction. I built RateRight, a new Sydney platform that connects construction workers directly with contractors. Free for workers, and they keep 100% of their pay. I know many of your guests are on working holiday visas looking for construction, labouring, and trade work. We'd love to help them find it. Could we put a poster on your jobs board and leave some flyers at reception? It's a free service for your guests — they sign up, list their skills, and contractors hire them directly. No agency fees eating into their wages. We built this because we've seen how much agencies rip off workers, especially those on visas. I've included: • 1x A3 poster for your notice board • 20x flyers for your jobs board or front desk Happy to come by and chat, or give me a bell on 0468 087 171. Cheers, Michael Founder, RateRight rateright.com.au ``` ### Letter 2: YHA Sydney Central ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager YHA Sydney Central 11 Rawson Place Haymarket NSW 2000 Dear YHA Sydney Central Team, I noticed you run the Y-Jobs board to help guests find work — brilliant service. We'd love to complement that with something specific for construction and trade work. RateRight is a new Sydney platform that matches construction workers with contractors. It's free for workers, and they keep 100% of their agreed rate — no agency taking a cut. Many WHV holders are looking for labouring, steel fixing, formwork, and concreting work. We connect them directly with contractors who need reliable workers, and they build verified ratings that follow them from job to job. Could we add a poster to your Y-Jobs board and leave some flyers? It's completely free for your guests. I've included: • 1x A3 poster for your jobs/notice board • 20x flyers for the front desk or co-working area I'm Michael — 30 years in construction, steelfixer by trade. Built this because tradies on visas deserve better than agency margins. Happy to pop in and chat. Call me on 0468 087 171. Cheers, Michael Founder, RateRight rateright.com.au ``` ### Letter 3: Big Hostel ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager Big Hostel 212 Elizabeth Street Surry Hills NSW 2010 Dear Big Hostel Team, Quick one — we're RateRight, a new platform connecting construction workers with Sydney contractors. Free for workers. No agency cut. A lot of backpackers and WHV holders staying near Central are looking for construction and labouring work. We help them find it and keep 100% of their pay. Would you mind if we left a poster and some flyers for your guests? Totally free service for them. I've included: • 1x A3 poster for your notice board • 20x flyers for the front desk I'm a steelfixer who built a tech platform — mad, I know. But it works. Give me a shout on 0468 087 171 if you'd like to chat. Cheers, Michael Founder, RateRight rateright.com.au ``` ### Letter 4: Nomads Sydney ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager Nomads Sydney 477 Kent Street Sydney NSW 2000 Dear Nomads Team, We're RateRight — a new platform that helps working holiday makers find construction jobs in Sydney. Free to sign up, and workers keep 100% of their rate. No agencies, no middlemen. Steel fixers, formworkers, concreters, labourers, carpenters — if your guests have a white card and want to work on Sydney construction sites, we connect them with contractors — no middleman. Could we add a poster to your notice board and leave flyers at reception? It's a free service for your guests. I've included: • 1x A3 poster • 20x flyers I'm Michael, 30 years in construction. Built this for the workers. Call me on 0468 087 171 anytime. Cheers, Michael Founder, RateRight rateright.com.au ``` ### Letter 5: YHA Newcastle Beach ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager YHA Newcastle Beach 30 Pacific Street Newcastle East NSW 2300 Dear YHA Newcastle Beach Team, There's plenty of construction work across the Hunter region, and many of your guests are probably looking for exactly that kind of work. RateRight is a free platform that connects construction workers with contractors. Workers sign up, list their trades, and get matched. No agency fees. They keep every dollar. Could we pop a poster on your notice board and leave flyers at reception? Free service for your guests. I've included: • 1x A3 poster for the notice board • 20x flyers for reception I'm Michael — steelfixer turned tech founder. Built this in Sydney and expanding to Newcastle. Give me a ring on 0468 087 171 if you'd like to know more. Cheers, Michael Founder, RateRight rateright.com.au ``` ### Letter 6: Backpackers Newcastle ``` RateRight Pty Ltd rateright.com.au | 0468 087 171 [Date] The Manager Backpackers Newcastle 42-44 Denison Street Hamilton NSW 2303 Dear Backpackers Newcastle Team, I saw that many of your longer-stay guests are working in the area — exactly the kind of people we built RateRight for. We're a free platform connecting construction workers with contractors across Sydney and Newcastle. Workers sign up, list their skills, and get hired directly. No agency cut. They keep 100% of their rate. If any of your guests have construction experience or a white card, we can help them find work fast. I've included: • 1x A3 poster for your notice board • 20x flyers for reception or common area I'm Michael — 30 years on construction sites. Built this because agencies take too much from workers, especially those on visas. 0468 087 171 if you want to chat. Cheers, Michael Founder, RateRight rateright.com.au ``` --- ## A3 POSTER — Print-Ready Copy **Design notes for Herald/Michael:** - A3 size (420 x 297mm), landscape or portrait - Laminate for durability (Officeworks does this) - Bold, high-contrast — readable from 2 metres - QR code linking to rateright.com.au (worker signup) - RateRight brand colours ### Poster Copy: ``` ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏗️ LOOKING FOR CONSTRUCTION WORK? ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ STEEL FIXERS • FORMWORKERS • CONCRETERS CARPENTERS • LABOURERS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Skip the agency. Keep 100% of YOUR rate. RateRight connects you DIRECTLY with construction contractors. ✅ Free for workers ✅ You keep every dollar ✅ Build verified ratings ✅ Get matched to jobs near you ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Got a White Card? Sign up free. [ QR CODE ] rateright.com.au ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ No agency fees. No middleman. Built by a tradie, for tradies. 🤙 📞 0468 087 171 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ``` --- ## A5 FLYER — Print-Ready Copy (Double-Sided) ### FRONT: ``` ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🏗️ CONSTRUCTION WORK? Keep 100% of your rate. No agency. No middleman. Steel Fixers • Formworkers Concreters • Carpenters Labourers ✅ Free for workers ✅ Direct hire by contractors ✅ Build your ratings SCAN TO SIGN UP FREE 👇 [ QR CODE ] rateright.com.au ━━━━━━━━━━━━━━━━━━━━━━━━━━━ ``` ### BACK: ``` ━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS: 1. Sign up free (2 min) 2. List your trades 3. Contractors find you 4. Get hired direct YOU vs AGENCY: Agency: You earn $40/hr. They charge contractor $65/hr. They pocket $25/hr of YOUR work. RateRight: You earn $40/hr. Contractor pays RateRight $50. Once. You get paid direct. That's it. ───────────────────────── On a working holiday visa? Build a verified Aussie work history. Ratings follow you from job to job. 📞 0468 087 171 🌐 rateright.com.au Built by a steelfixer. 🤙 ━━━━━━━━━━━━━━━━━━━━━━━━━━━ ``` --- ## EXECUTION PLAN ### What Michael Needs to Do **Step 1: Print (Officeworks, ~30 min)** - 6x A3 posters → colour print → laminate ($3-4 each = ~$24) - 120x A5 flyers (20 per hostel) → colour double-sided ($0.30 each = ~$36) - 6x cover letters → B&W single-sided (free with print order or ~$3) - **Total printing: ~$65** **Step 2: Assemble mail packages (10 min)** Each envelope contains: - 1x personalised cover letter - 1x laminated A3 poster (folded or in A3 envelope) - 20x A5 flyers **Step 3: Delivery options** **Option A — Post (easiest, 2-3 day delivery)** - Buy 6x large envelopes at Officeworks - Address to each hostel (addresses above) - Drop at post office - Cost: ~$10-15 postage - **Total with printing: ~$80** **Option B — Hand-deliver Sydney hostels (best conversion)** - Wake Up!, YHA, Big Hostel, Nomads are all within 15 min walk of Central Station - Michael drops in Saturday morning, introduces himself to reception - "G'day, I'm Michael from RateRight — left a poster and some flyers. Is it OK to put one on your jobs board?" - Personal touch = 3x more likely they'll display it - Newcastle: post or deliver on a separate trip - **Total: ~$65 (printing only)** **Option C — Hybrid** - Hand-deliver Sydney 4 (Saturday) - Post Newcastle 2 - **Total: ~$72** ### Recommended: Option C (Hybrid) Hand-deliver Sydney this Saturday (1 Mar). Post Newcastle same day. Personal touch in Sydney, efficiency for Newcastle. ### Timeline | Day | Action | |-----|--------| | **Wed 26 Feb** | Michael reviews & approves this package | | **Thu 27 Feb** | Herald designs poster/flyer (or Michael uses Canva) | | **Fri 28 Feb** | Print at Officeworks. Assemble envelopes for Newcastle. | | **Sat 1 Mar** | Michael walks Central Station loop: Wake Up! → YHA → Big Hostel → Nomads (30 min total). Post Newcastle packages. | | **Mon 3 Mar** | Newcastle packages arrive. Follow up with email to all 6 hostels (confirm received, offer to answer questions). | --- ## Follow-Up Emails (Send Monday 3 Mar) ### Template for all hostels after delivery: ``` Subject: RateRight poster & flyers — did they arrive OK? Hi team, I dropped off / posted a poster and some flyers for RateRight last week — a free platform connecting your guests with construction work in Sydney. Just checking they made it to your notice board. Happy to send more if they're going fast, or come by and chat if you'd like to know more. If any of your guests have questions, they can call me directly on 0468 087 171. Thanks for supporting working travellers! Cheers, Michael RateRight | rateright.com.au ``` --- ## Budget Summary | Item | Cost | |------|------| | 6x A3 colour prints | ~$12 | | 6x A3 lamination | ~$12 | | 120x A5 double-sided colour | ~$36 | | 6x cover letters | ~$3 | | 2x large envelopes + postage (Newcastle) | ~$10 | | **TOTAL** | **~$73** | --- ## Success Metrics | Metric | Week 1 | Month 1 | |--------|--------|---------| | Worker signups from hostels | 5-10 | 30-50 | | Hostels displaying poster | 4/6 | 6/6+ | | QR code scans | 20-50 | 100+ | --- ## ⚠️ Reminder: Post-Hire Comms Bug Before deploying any of this, confirm with Builder/Rivet that the post-hire communication feature works. If a backpacker signs up, gets matched, and can't contact the contractor — they'll tell everyone at the hostel not to bother. One bad experience poisons an entire hostel. **Check status:** Ask Rivet if Builder has fixed the post-hire comms bug before printing. --- *Ready for Michael's review. All materials are draft — nothing sent externally.*