# Launch Announcement Drafts — rateright.com.au LIVE
**Created:** 23 Feb 2026 | **Status:** AWAITING MICHAEL'S APPROVAL

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## SMS Drafts (for warm/hot leads)

### 1. Southwest Construction (HOT) — info@southwestconstruction.com.au / +61451321115
```
G'day, Susan from RateRight here. Quick update — we're now live at rateright.com.au. You post a job in 60 seconds, AI matches you with rated formworkers, concreters and labourers near your site. $50 flat per hire, no percentages. Reckon it's worth a 5-min look? - Susan
```

### 2. Atlas Formwork Group (WARM)
```
G'day, Susan from RateRight. We spoke about a better way to hire — just letting you know we're now live at rateright.com.au. Post a job, AI matches you with rated formworkers. $50 flat per hire. Worth a quick look? - Susan
```

### 3. AMA Formwork Management (WARM)
```
G'day, Susan from RateRight. Quick heads up — rateright.com.au is now live. Post a formwork job in 60 seconds, get matched with rated workers near you. $50 flat per hire, nothing else. Have a look when you get a sec? - Susan
```

### 4. Opal Formwork — Joseph Nassif (WARM)
```
G'day Joseph, Susan from RateRight. Just letting you know we're live at rateright.com.au — post a job in 60 seconds, AI matches you with rated formworkers near your sites. $50 flat per hire. Worth a look? - Susan
```

### 5. Infinity Formwork — Roni Yousif (WARM)
```
G'day Roni, Susan from RateRight here. We're now live at rateright.com.au — post a job, get matched with rated formworkers and labourers near you. $50 flat fee per hire, no percentages. Have a look when you get a chance? - Susan
```

### 6. BKH Group (WARM)
```
G'day, Susan from RateRight. Quick update — we're now live at rateright.com.au. Post a formwork or concreting job in 60 seconds, AI matches you with rated workers. $50 flat per hire. Worth a look? - Susan
```

### 7. Creative Concrete & Formwork — Marcus Perdiz (WARM)
```
G'day Marcus, Susan from RateRight. Just a heads up — rateright.com.au is now live. Post a job in 60 seconds, get matched with rated concreters, formworkers and steel fixers near you. $50 flat per hire. Worth a quick look? - Susan
```

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## Email Draft (generic launch — for leads without phone or as follow-up)

```
Subject: RateRight is live — $50 to hire a rated [trade]

Hi [Name],

Quick one — RateRight is now live at rateright.com.au.

Here's how it works:
1. Enter your ABN — AI builds your company profile automatically
2. Post a job in 60 seconds — smart matching ranks workers by distance, experience and ratings
3. See your top matches, tap hire — $50 flat fee, only charged when you hire

No subscriptions. No percentages. No lock-in. Workers are always free.

Worth a 2-minute look?

Cheers,
Susan
RateRight | rateright.com.au | 0468 087 171
```

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**NOTE:** All drafts queued for Michael's approval before sending. No external comms without his go-ahead.

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## Herald Review Feedback (23 Feb)
Herald reviewed all 7 SMS drafts + email template — **passed the Michael Test** ✅

**Two flags for Michael's decision:**
1. **Southwest Construction (HOT):** Should the SMS come from Susan or Michael directly? It's our hottest lead — Michael's name might carry more weight.
2. **Phone number confirmation:** Confirm the reply number on the SMS is correct (0468 087 171).