# Launch Readiness — Top 10 Contact Strategy

*Prioritised contact schedule for post-launch outreach.*
*Prepared: 2026-02-19 | Target: Ready by Friday Feb 21*
*Status: Awaiting Michael's approval for phone calls. Cold emails pre-approved.*

---

## Decision Authority (as of Feb 19)

| Channel | Status |
|---------|--------|
| **Cold email to B2B contractors** | ✅ PRE-APPROVED — can send autonomously |
| **Phone calls** | 🔴 Need Michael's OK per call |
| **SMS** | 🔴 Need Michael's OK (Spam Act) |

---

## The 10 — Ranked by Priority

### TIER 1: RE-ENGAGE (warm leads going cold)

---

### ~~#1~~ ❌ Ardi "The Turk" — **REMOVED 24 Feb**

> **Per Michael (19 Feb): Ardi is a WORKER, not a contractor.** Removed from all contractor outreach lists. Not a contractor pipeline lead.

---

### #1 🔴 Steve O'Donnell / LFCS — Score 90 | Engaged | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 431 431 596 |
| Email | steveodonnell15@gmail.com |
| Company | LFCS (concrete, ~10 workers) |
| Last contact | Feb 15 (SMS, no response — 4 days stale) |
| Relationship | Warm — works with Michael |

**Channel:** Phone (needs approval) + Email (pre-approved)

**Email draft:**
> **To:** steveodonnell15@gmail.com
> **Subject:** RateRight just launched — $50 per hire for LFCS
>
> G'day Steve,
>
> Quick one — RateRight's live. The sign-up's been simplified since you last looked at it.
>
> $50 flat fee per hire. No percentages, no ongoing costs. For a concrete crew your size, that's thousands saved every time you need to bring someone on vs going through an agency.
>
> Here's the link: [SIGNUP LINK]
> Takes 5 minutes. Happy to walk you through it if anything's unclear.
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Phone script (needs approval):**
> "Steve, Susan from RateRight. We just launched — I know the sign-up was a bit clunky before, we've sorted that. With 10 concreters, you'd save thousands vs agency rates. $50 flat per hire. Can I send you the new link?"

**Why he converts:** Already interested, just hit friction. Launch resets the conversation. Team of 10 = real cost savings.

---

### TIER 2: HOT — IMMEDIATE HIRING NEED

---

### #3 🟠 Southwest Construction — Score 85 | Hot | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 451 321 115 |
| Email | info@southwestconstruction.com.au |
| Company | Southwest Construction |
| Location | 74 Wentworth Ave, Mascot |
| Projects | NorthConnex, Sydney Metro |
| Last contact | NEVER |
| Hiring NOW | Formwork carpenters, labourers, concreters, scaffolders |

**Channel:** Email (pre-approved, send immediately) + Phone (needs approval)

**Email draft:**
> **To:** info@southwestconstruction.com.au
> **Subject:** Hiring formwork carps? $50 per hire — just launched
>
> G'day,
>
> Saw Southwest Construction is hiring formwork carpenters, concreters, labourers, and scaffolders. We just launched RateRight — a platform that connects contractors with qualified tradies for $50 per hire. No percentage of wages, no ongoing fees.
>
> For a team hiring across 4 trades, that's tens of thousands saved vs agency rates.
>
> 5-minute call this week?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
> rateright.com.au
>
> *To unsubscribe, reply STOP*

**Phone script (needs approval):**
> "G'day, Susan from RateRight. I noticed you're hiring formwork carpenters and concreters — we just launched a platform that connects you with qualified tradies for a $50 flat fee. No agency markup. Worth 5 minutes?"

**Why they convert:** Active hiring need across 4 trades. Immediate pain point. Metro/infrastructure = ongoing projects, not one-off.

---

### TIER 3: HIGH QUALITY — PERFECT PROFILE FIT

---

### #4 🟡 N&S Formwork & Concreting — Score 85 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone (Patrick) | +61 402 336 586 |
| Phone (Paul) | +61 437 841 647 |
| Email | info@nsformwork.com.au |
| Company | N&S Formwork & Concreting |
| Location | Dee Why + Eastern Suburbs |
| Est. | 40+ years, owner-operated |
| Trades | Formwork, concreting, steel fixing, Dincel walls |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval, try Patrick first)

**Email draft:**
> **To:** info@nsformwork.com.au
> **Subject:** $50 to hire your next steelfixer — just launched
>
> G'day Patrick,
>
> RateRight just launched — we connect formwork, concrete, and steel fixing contractors with qualified workers for a flat $50 per hire. No agency percentages, no ongoing fees.
>
> For a business like N&S that's been running 40+ years, you know what agencies cost. This is different.
>
> 5 minutes for a quick chat?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Phone script (needs approval):**
> "G'day Patrick, Susan from RateRight. We just launched a platform for finding qualified tradies — formwork, concreters, steelfixers. $50 flat per hire, no agency fees. I see N&S has been doing this 40+ years — you'd know better than most what finding good workers costs. Worth a quick yarn?"

**Why they convert:** Owner-operators feel costs directly. 40+ years = established, regular hiring. Two decision makers = two chances. Core trades.

---

### #5 🟡 SY Steel Fixing Group — Score 80 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone (George, Director) | +61 449 786 275 |
| Email | sy.steelfixing@gmail.com |
| Company | SY Steel Fixing Group |
| Location | Sydney-wide |
| Est. | 1980, 100+ contracts |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval)

**Email draft:**
> **To:** sy.steelfixing@gmail.com
> **Subject:** SY Steel Fixing — $50 per hire, just launched
>
> G'day George,
>
> RateRight just launched — we connect steel fixing contractors with qualified workers for a flat $50 per hire. No percentages, no middleman markup.
>
> With 100+ contracts under your belt, you know the cost of finding good steelfixers through agencies. We're changing that.
>
> 5 minutes this week?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Why he converts:** Steel fixing = Michael's trade, instant credibility. 100+ contracts = volume hirer. Director directly reachable.

---

### #6 🟡 Amigo Steel Fixers — Score 80 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 402 722 713 |
| Email | None found |
| Company | Amigo Steel Fixers |
| Location | Eastern Suburbs, CBD, Inner West, Northern Beaches |
| Est. | 2008, owner-operated |
| Last contact | NEVER |

**Channel:** Phone only (no email available — needs approval)

**Phone script (needs approval):**
> "G'day, Susan from RateRight. I see Amigo's been doing steel fixing across Sydney since 2008. We just launched a platform — $50 flat fee to connect you with qualified workers. No agency percentages. Worth 5 minutes?"

**Why they convert:** Small owner-operated steelfixing team. Feels agency costs directly. Our exact target profile.

---

### #7 🟡 Paul Mahe / Top Steel Constructions — Score 80 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 450 535 717 |
| Email | paul@topsteelconstructions.com |
| Company | Top Steel Constructions Pty Ltd |
| Location | Botany, Sydney |
| Background | 20+ years as steelfixer, leading hand, foreman |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval)

**Email draft:**
> **To:** paul@topsteelconstructions.com
> **Subject:** Top Steel — $50 per hire, no agency fees
>
> G'day Paul,
>
> RateRight just launched. We connect steel fixing contractors with qualified workers for a flat $50 per hire — no percentages, no ongoing fees.
>
> 20+ years in the game, you'd know what agencies charge to find a good steelfixer. We charge $50. Total.
>
> Worth a quick yarn this week?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Why he converts:** Same background as Michael — steelfixer turned business owner. Gets the pain. Direct mobile available.

---

### #8 🟡 Marcus Perdiz / Creative Concrete — Score 80 | Warm | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 404 084 799 |
| Email | sales@creativeconcreteformwork.com |
| Company | Creative Concrete & Formwork |
| Location | Northern Beaches |
| Est. | 8+ years |
| Trades | Formwork, steel fixing, concreting |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval)

**Email draft:**
> **To:** sales@creativeconcreteformwork.com
> **Subject:** Creative Concrete — $50 to hire your next worker
>
> G'day Marcus,
>
> I see Creative Concrete does formwork, steel fixing, and concreting across Sydney's Northern Beaches — exactly the trades we work with.
>
> RateRight just launched. $50 flat fee per hire. No agency percentages, no ongoing costs. Workers keep 100% of what they earn, contractors get qualified tradies at a fair price.
>
> 5-minute call worth your time?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Why he converts:** Small operator, Northern Beaches, core trades. Marked warm already. Decision maker identified.

---

### TIER 4: SOLID PROSPECTS — READY TO CONTACT

---

### #9 🟢 G-Force Constructions — Score 75 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone | +61 452 194 043 |
| Email | info@gforceconstructions.com.au |
| Company | G-Force Constructions |
| Location | Parramatta (Western Sydney) |
| Est. | 2012, multiple teams |
| Trades | Formwork, steel fixing, concreting, excavation, pools |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval)

**Email draft:**
> **To:** info@gforceconstructions.com.au
> **Subject:** G-Force — $50 per hire across all your trades
>
> G'day,
>
> I see G-Force runs multiple teams across Sydney doing formwork, steel fixing, concreting, and excavation. That's a lot of hiring.
>
> RateRight just launched. $50 flat fee per hire — no agency percentages, no ongoing costs. For a team hiring across that many trades, the savings add up fast.
>
> Worth a quick chat?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Why they convert:** Parramatta = Western Sydney growth corridor. Multiple teams = volume hiring. Multiple trades = high LTV.

---

### #10 🟢 Delta Foundations — Score 75 | New | CONTRACTOR

| Detail | Value |
|--------|-------|
| Phone 1 | +61 404 308 667 |
| Phone 2 | +61 403 042 789 |
| Office | (02) 9785 9744 |
| Email | admin@deltafoundations.com.au |
| Company | Delta Foundations |
| Location | Sydney (works Australia-wide) |
| Est. | 2006 |
| Trades | Formwork, steel fixing, concreting |
| Clients | Maizon Developments, Qutech Constructions |
| Last contact | NEVER |

**Channel:** Email (pre-approved) + Phone (needs approval)

**Email draft:**
> **To:** admin@deltafoundations.com.au
> **Subject:** Delta Foundations — $50 per hire, no agency markup
>
> G'day,
>
> I see Delta Foundations has been doing formwork, steel fixing, and concreting since 2006 — including work with Maizon Developments and Qutech Constructions.
>
> RateRight just launched. $50 flat fee per hire. No agency percentages, no ongoing costs. For a team that subcontracts across multiple projects, that's serious savings when you need to scale up.
>
> 5 minutes this week?
>
> Cheers,
> Susan
> RateRight Pty Ltd | 0468 087 171
>
> *To unsubscribe, reply STOP*

**Why they convert:** Subcontracting model = regular hiring needs. 20 years established. Multiple contact numbers. Core trades.

---

## Post-Launch Contact Schedule

### Launch Day (Saturday/Sunday)
| Time | Who | Channel | Status |
|------|-----|---------|--------|
| Launch hour | Ardi (#1) | Michael calls | ⏳ Needs approval |
| Launch hour | Steve (#2) | Email | ✅ Pre-approved |

### Monday (Day 1) — 9:00-11:00 AM
| Time | Who | Channel | Status |
|------|-----|---------|--------|
| 9:00 | Southwest (#3) | Email | ✅ Pre-approved |
| 9:15 | N&S Formwork (#4) | Email | ✅ Pre-approved |
| 9:30 | SY Steel Fixing (#5) | Email | ✅ Pre-approved |
| 9:45 | Paul Mahe / Top Steel (#7) | Email | ✅ Pre-approved |
| 10:00 | Marcus / Creative Concrete (#8) | Email | ✅ Pre-approved |
| 10:15 | G-Force (#9) | Email | ✅ Pre-approved |
| 10:30 | Delta Foundations (#10) | Email | ✅ Pre-approved |

### Tuesday (Day 2) — Phone Follow-ups
| Who | Channel | Status |
|-----|---------|--------|
| Steve (#2) | Phone if no email reply | ⏳ Needs approval |
| Southwest (#3) | Phone follow-up | ⏳ Needs approval |
| Amigo (#6) | Phone (no email) | ⏳ Needs approval |

### Wednesday-Thursday (Day 3-4)
| Action | Who | Channel |
|--------|-----|---------|
| 2nd phone attempt | Anyone who didn't answer Tue | ⏳ Needs approval |
| Follow-up email | Anyone who opened but didn't reply | ✅ Pre-approved |

### Friday (Day 5)
| Action | Details |
|--------|---------|
| Weekly batch report | Send Michael summary of all emails sent + responses |
| Pipeline update | Score adjustments based on responses |
| Plan next week | Identify next 10 prospects |

---

## Lead Handoff Process

When a lead responds positively to email:

1. **Log response** in CRM (note type: email, content summary)
2. **Update status** → "engaged" 
3. **Draft phone call request** for Michael — include lead context, what they said, recommended talking points
4. **Queue call** in call priority list with time preference if stated
5. **Send confirmation email** to lead: "Great to hear back — I'll have our founder Michael give you a ring this week. He's 30 years in construction himself, so he gets it."

When a lead responds negatively:
1. **Log response** in CRM
2. **Update status** → "not_interested" or "nurture" depending on tone
3. **Respectful close:** "No worries at all. If things change, we're here. Cheers, Susan"
4. **Move to monthly nurture** unless explicit opt-out

---

## Compliance Checklist (Every Email)

- [x] Published business email address (not personal)
- [x] B2B contractor (not worker, not consumer)
- [x] Business name included (RateRight Pty Ltd)
- [x] Unsubscribe mechanism (Reply STOP)
- [x] Personalised to their business/trades
- [x] No false claims or guarantees
- [x] Platform facilitator language only

---

## Remaining Leads With Email (Beyond Top 10)

Ready for Week 2 if first batch goes well:

| Lead | Email | Score |
|------|-------|-------|
| Tekton Formwork | admin@tektonformwork.com.au | 75 |
| SS Prime Form | (needs enrichment) | 75 |
| John Eid / Eid Steel Fix | eidsteelfixformwork@gmail.com | 70 |
| Terracon Civil | (needs enrichment) | 70 |
| BKH Group | contact@bkhgroup.com.au | 65 |
| AW Formwork | (landline only) | 75 |
| TSG NSW | info@tsgnsw.com.au | 60 |
| Future Form | info@futureform.com.au | 55 |

---

*All emails pre-approved. Phone calls flagged for Michael's green light. Weekly report every Friday. Let's fill this pipeline. 🤙*