# Launch Outreach Batch 1 — Sydney Contractors (Email) **Created:** 2026-02-20 15:30 AEDT **Status:** READY FOR MICHAEL'S APPROVAL **Channel:** Email (pre-approved cold outreach from Michael) **Trigger:** Platform is live, Michael testing with real users NOW --- ## Priority Tier 1 — Sydney, Email + Phone, Highest Fit (Send First) ### 1. GVK Group — Ray Tahiri (NSW Manager) - **CRM ID:** 066ac067 | **Susan Score:** 85 | **Email:** ray@gvk-group.com.au - **Why first:** Australia's largest projects (Lendlease, Multiplex, Mirvac clients). Multi-state steel fixing + post tensioning. Volume hirer = multiple $50 fees/month. - **Trade:** Steel fixing, reinforcement, post tensioning - **Personalisation:** GVK Group, steelfixer, Sydney **DRAFT EMAIL (Version A — Founder Story):** Subject: $50 to hire a rated steelfixer — built by a bloke on the tools G'day Ray, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I built RateRight because the hiring model in construction is broken. Labour hire takes 20-40% markup on every hour your worker shows up. Recruiters charge thousands. For what? An introduction. RateRight is different. You search for a rated steelfixer, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 2. SSR (Sydney Steel Reinforcement) — Moji (Director) - **CRM ID:** 89e7b828 | **Susan Score:** 80 | **Email:** moji@ssrnsw.com | **Phone:** 0464 200 000 - **Why:** 25 years, ISO45001 certified, billions in capital works. Castle Hill, Sydney. Licence 365015C. - **Trade:** Steel fixing, formwork, reinforcement - **Personalisation:** SSR, steelfixer, Sydney **DRAFT EMAIL (Version A):** Subject: $50 to hire a rated steelfixer — built by a bloke on the tools G'day Moji, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I built RateRight because the hiring model in construction is broken. Labour hire takes 20-40% markup on every hour your worker shows up. Recruiters charge thousands. For what? An introduction. RateRight is different. You search for a rated steelfixer, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 3. SY Steel Fixing Group — George (Director) - **CRM ID:** 5b21f89a | **Susan Score:** 78 | **Email:** sy.steelfixing@gmail.com | **Phone:** 0449 786 275 - **Why:** Sydney steel fixing specialist, director contact, actively operating. - **Trade:** Steel fixing, formwork - **Personalisation:** SY Steel Fixing, steelfixer, Sydney **DRAFT EMAIL (Version B — Cost Opener):** Subject: Quick question about your hiring costs G'day George, Honest question — what does it cost you to hire a steelfixer through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years in construction, steelfixer and formworker. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated steelfixer. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 4. G-Force Constructions - **CRM ID:** 67e13078 | **Susan Score:** 78 | **Email:** info@gforceconstructions.com.au | **Phone:** 0452 194 043 - **Why:** Sydney-based, formwork/steel specialist. Good fit for $50 model. - **Trade:** Formwork, steel fixing - **Personalisation:** G-Force Constructions, formworker, Sydney **DRAFT EMAIL (Version C — Short & Sharp):** Subject: $50 per hire, no markup — new platform for Sydney construction G'day, Michael 'Rocky' McLaughlin from RateRight. Quick one. We just launched a hiring platform for construction. $50 flat fee to connect with a rated worker. No agency markup, no subscription. They stay a week or a decade — still $50. Every worker has ratings from real job sites. You see their history before you call them. I built this after 30 years on the tools. Just trying to give contractors a better deal than the agency model. Worth a look: [LINK] Questions? Call me: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 5. The Steel Fixing Group (TSG NSW) - **CRM ID:** cb136cd2 | **Susan Score:** 78 | **Email:** info@tsgnsw.com.au | **Phone:** 02 9718 0306 - **Why:** Steel fixing specialist, NSW-based. Direct trade match. - **Trade:** Steel fixing - **Personalisation:** TSG, steelfixer, Sydney **DRAFT EMAIL (Version B — Cost Opener):** Subject: Quick question about your hiring costs G'day, Honest question — what does it cost you to hire a steelfixer through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years in construction, steelfixer and formworker. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated steelfixer. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ## Priority Tier 2 — Sydney, Email Available, Strong Fit ### 6. Tekton Formwork - **CRM ID:** 00dc4caf | **Email:** admin@tektonformwork.com.au | **Phone:** 0479 130 855 - **Trade:** Formwork | **Personalise:** Tekton Formwork, formwork carpenter, Sydney ### 7. N&S Formwork & Concreting - **CRM ID:** d85b304c | **Email:** info@nsformwork.com.au | **Phone:** 0402 336 586 - **Trade:** Formwork, concreting | **Personalise:** N&S Formwork, formworker, Sydney ### 8. SS Prime Form - **CRM ID:** 7c7772c6 | **Email:** info@ssprimeform.com.au | **Phone:** 0414 093 100 - **Trade:** Formwork | **Personalise:** SS Prime Form, formwork carpenter, Sydney ### 9. Delta Foundations - **CRM ID:** 13feb6c0 | **Email:** admin@deltafoundations.com.au | **Phone:** 0404 308 667 - **Trade:** Foundations, steel fixing | **Personalise:** Delta Foundations, steelfixer, Sydney ### 10. BKH Group - **CRM ID:** d3f34ea8 | **Email:** contact@bkhgroup.com.au | **Phone:** 02 9671 8700 - **Status:** Warm | **Trade:** Construction | **Personalise:** BKH Group, construction, Sydney ### 11. Creative Concrete & Formwork — Marcus Perdiz - **CRM ID:** 414e9b63 | **Email:** sales@creativeconcrete.au | **Phone:** 0404 084 799 - **Status:** Warm | **Trade:** Concrete, formwork | **Personalise:** Creative Concrete, concreter, Sydney ### 12. Southwest Construction - **CRM ID:** 79bec82f | **Email:** info@southwestconstruction.com.au | **Phone:** 0451 321 115 - **Status:** Hot | **Trade:** Construction | **Personalise:** Southwest Construction, Sydney ### 13. Future Form - **CRM ID:** be6513f3 | **Email:** info@futureform.com.au - **Trade:** Formwork | **Personalise:** Future Form, formwork carpenter, Sydney ### 14. Eid Steel Fix & Formwork — John Eid - **CRM ID:** 49eca1c3 | **Email:** eidsteelfixformwork@gmail.com | **Phone:** 0449 171 825 - **Trade:** Steel fixing, formwork | **Personalise:** steelfixer, Sydney ### 15. Top Steel Constructions — Paul Mahe - **CRM ID:** e53e7637 | **Email:** paul@topsteelconstructions.com | **Phone:** 0450 535 717 - **Trade:** Steel fixing | **Personalise:** Top Steel, steelfixer, Sydney --- ## Priority Tier 3 — Sydney, Email Only (Named Contacts from Research) ### 16. Shaun Cahill — JAGCOR - **Email:** shaun@jagcor.com.au | Named contact ### 17. Tom Zammit — Silverstrand - **Email:** t.zammit@silverstrand.com.au | Named contact ### 18. Scott Savage — Ironside - **Email:** s.savage@ironside.com.au | Named contact ### 19. Joe Frankland — Buildsafe - **Email:** joe.frankland@buildsafe.net.au | Named contact ### 20. Louise Gorevan — BriX Projects - **Email:** lgorevan@brixprojects.com.au | Named contact ### 21. Liam — Arete Concrete - **Email:** liam@areteconcrete.com.au | Named contact ### 22. David Remine — AWCON - **Email:** david.remine@awcon.com.au | Named contact (large firm, $22.8M revenue) --- ## Summary | Tier | Count | Channel | Status | |------|-------|---------|--------| | Tier 1 (personalised drafts) | 5 | Email + Phone | DRAFTED — Ready for review | | Tier 2 (template ready) | 10 | Email (+ most have phone) | TEMPLATE — Need personalisation | | Tier 3 (named contacts) | 7 | Email only | TEMPLATE — Standard send | | **TOTAL** | **22** | | **Launch batch** | ## Blockers (Must Resolve Before Send): 1. ⚠️ **Michael's correct phone number** — 0468 087 171 was flagged as possibly wrong 2. ⚠️ **Live site URL** — need the actual link for [LINK] placeholder 3. ⚠️ **Unsubscribe link** — needed for CAN-SPAM compliance 4. ⚠️ **Send-from email** — michael@rateright.com.au or similar ## Recommended Send Order: - **Day 1 (launch day):** Tier 1 leads 1-5 (personalised, highest fit) - **Day 2:** Tier 2 leads 6-10 (strong Sydney fit) - **Day 3:** Tier 2 leads 11-15 + Tier 3 leads 16-18 - **Day 4:** Remaining Tier 3 + any Newcastle/Melbourne leads - **Day 5:** Follow-ups on Day 1-2 non-responders