# Launch Outreach Batch 2 — Tier 2 Sydney (Personalised Drafts) **Created:** 2026-02-20 16:00 AEDT **Status:** READY FOR MICHAEL'S APPROVAL **Channel:** Email (pre-approved cold outreach from Michael) --- ### 6. Tekton Formwork - **CRM ID:** 00dc4caf | **Email:** admin@tektonformwork.com.au | **Phone:** 0479 130 855 - **Research:** Residential, commercial + civil formwork across Sydney. Website shows established, experienced team. Generalists who work across sectors — steady hiring needs. - **Trade:** Formwork | **Version:** A (Founder Story) **DRAFT EMAIL:** Subject: $50 to hire a rated formwork carpenter — built by a bloke on the tools G'day, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I built RateRight because the hiring model in construction is broken. Labour hire takes 20-40% markup on every hour your worker shows up. Recruiters charge thousands. For what? An introduction. RateRight is different. You search for a rated formwork carpenter, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 7. N&S Formwork & Concreting - **CRM ID:** d85b304c | **Email:** info@nsformwork.com.au | **Phone:** 0402 336 586 - **Research:** Dee Why (Northern Beaches), Sydney. Residential, commercial + industrial. Specialist formworkers servicing entire Sydney metro. Smaller team — price-sensitive, perfect $50 fit. - **Trade:** Formwork, concreting | **Version:** B (Cost Opener) **DRAFT EMAIL:** Subject: Quick question about your hiring costs G'day, Honest question — what does it cost you to hire a good formworker through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years in construction, steelfixer and formworker. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated formwork carpenter. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors on real jobs, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 8. SS Prime Form - **CRM ID:** 7c7772c6 | **Email:** info@ssprimeform.com.au | **Phone:** 0414 093 100 - **Research:** 35+ years in Sydney construction. Conventional formwork, formwork systems, safety screens. Also concreting (placement, finishing, pumping, curing). One of Sydney's leading formwork companies. - **Trade:** Formwork, concreting | **Version:** A (Founder Story — they'll relate to a fellow old-hand) **DRAFT EMAIL:** Subject: $50 to hire a rated formworker — built by a bloke on the tools G'day, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I see you've been in the game over 35 years yourselves — you know what it costs to find good workers. Labour hire takes 20-40% markup on every hour. Recruiters charge thousands. For an introduction. RateRight is different. You search for a rated formworker or concreter, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 9. Delta Foundations - **CRM ID:** 13feb6c0 | **Email:** admin@deltafoundations.com.au | **Phone:** 0404 308 667 - **Research:** Sydney-based. Formwork, concreting, steel fixing, subcontracting. Claim to be one of the top steel fixing companies in Sydney. Work on all structure types. Australia-wide capability. - **Trade:** Steel fixing, formwork, concreting | **Version:** B (Cost Opener — they do exactly our trades) **DRAFT EMAIL:** Subject: Quick question about your hiring costs G'day, Honest question — what does it cost you to bring on a steelfixer or formworker through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years in construction, steelfixer and formworker myself. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated steelfixer, formworker, or concreter. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors on real jobs, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 10. Southwest Construction - **CRM ID:** 79bec82f | **Status:** HOT | **Email:** info@southwestconstruction.com.au | **Phone:** 0451 321 115 - **Research:** Formwork + concrete across Sydney AND Canberra. Tunnel formwork experience — Sydney Metro, NorthConnex. This is a serious operator. Multi-city = volume hiring. - **Trade:** Formwork, tunnel formwork, concreting | **Version:** A (Founder Story — they're doing major infra, respect the pedigree) **DRAFT EMAIL:** Subject: $50 to hire a rated formworker — built by a bloke on the tools G'day, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I built RateRight because the hiring model in construction is broken. You're working on projects like Sydney Metro and NorthConnex — you know how much it costs to staff up through agencies. 20-40% markup on every hour. Thousands in recruiter fees. For an introduction. RateRight is different. You search for a rated formworker, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ## Summary — Batch 2 | # | Company | Trade | Contact | Version | Notes | |---|---------|-------|---------|---------|-------| | 6 | Tekton Formwork | Formwork | Email + Phone | A | Residential/commercial/civil | | 7 | N&S Formwork | Formwork, concrete | Email + Phone | B | Dee Why, price-sensitive fit | | 8 | SS Prime Form | Formwork, concrete | Email + Phone | A | 35+ years, leading Sydney firm | | 9 | Delta Foundations | Steel, formwork, concrete | Email + Phone | B | Exact trade match, top steel fixers | | 10 | Southwest Construction | Formwork, tunnel | Email + Phone | A | HOT lead, Metro/NorthConnex experience | **Running total: 10/22 leads now have personalised drafts ready.** **Remaining: 12 leads (5 Tier 2 + 7 Tier 3) need personalisation.**