# Launch Outreach Batch 3 — Tier 2 Sydney Continued (Personalised Drafts) **Created:** 2026-02-20 16:30 AEDT **Status:** READY FOR MICHAEL'S APPROVAL --- ### 11. BKH Group - **CRM ID:** d3f34ea8 | **Status:** WARM | **Email:** contact@bkhgroup.com.au | **Phone:** 02 9671 8700 - **Research:** One of Australia's largest formwork companies. Complete concrete placement, formwork + scaffolding. Large stock of shoring systems. NSW-wide. Serious scale operator. - **Trade:** Formwork, concrete, scaffolding | **Version:** A (Founder Story — big firm, respect their scale) **DRAFT EMAIL:** Subject: $50 to hire a rated formworker — built by a bloke on the tools G'day, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I built RateRight because the hiring model in construction is broken. Labour hire takes 20-40% markup on every hour your worker shows up. Recruiters charge thousands. For what? An introduction. RateRight is different. You search for a rated formworker, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 12. Creative Concrete & Formwork — Marcus Perdiz - **CRM ID:** 414e9b63 | **Status:** WARM | **Email:** sales@creativeconcrete.au | **Phone:** 0404 084 799 - **Research:** Northern Beaches, Sydney. Small business, 8+ years in concrete. Leading Sydney formwork company. Commercial, residential, industrial. Marcus Perdiz is the contact — named decision maker. - **Trade:** Concrete, formwork | **Version:** B (Cost Opener — smaller operator, price-sensitive) **DRAFT EMAIL:** Subject: Quick question about your hiring costs G'day Marcus, Honest question — what does it cost you to hire a good formworker or concreter through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years in construction, steelfixer and formworker. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated formworker or concreter. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors on real jobs, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 13. Future Form - **CRM ID:** be6513f3 | **Email:** info@futureform.com.au | **Phone:** None - **Research:** Founded in Western Sydney. "Structural package specialists" — integrated formwork + structural solutions. High-rise, infrastructure, national scale. Projects include Vibe Hotel (curved off-form dome facade), Sydney CBD. One of Australia's leading formwork contractors. - **Trade:** Formwork, structural | **Version:** A (Founder Story — they're premium, respect the calibre) **DRAFT EMAIL:** Subject: $50 to hire a rated formworker — built by a bloke on the tools G'day, I'm Michael McLaughlin — most people on site know me as Rocky. I run a construction platform called RateRight. Before that, I spent 30 years as a steelfixer and formworker. Still work full-time on site, actually. I see you're doing some incredible structural work across Sydney — the kind of projects where having the right formworkers makes or breaks the job. I built RateRight because the hiring model in construction is broken. Labour hire takes 20-40% markup on every hour. Recruiters charge thousands. For an introduction. RateRight is different. You search for a rated formworker, find someone with real job ratings from real contractors, and connect with them. $50 flat. That's it. They stay a week or ten years — still $50. No commission, no subscription, no ongoing fees. We're just getting started. Honestly, I'm not trying to get rich off this — I just want to keep the lights on and prove the model works. What success looks like for us is simple: you find a good worker, they stick around long-term, and both of you leave an honest rating. Worth having a look at the site? [LINK] If you want to chat, here's my number: [Michael's number]. Happy to walk you through it in 5 minutes. Cheers, Michael "Rocky" McLaughlin Founder, RateRight | [Michael's number] --- ### 14. Eid Steel Fix & Formwork — John Eid - **CRM ID:** 49eca1c3 | **Email:** eidsteelfixformwork@gmail.com | **Phone:** 0449 171 825 - **Research:** No web presence found. Gmail address = likely smaller operator/owner-operator. Steel fixing + formwork = exact RateRight trades. Named contact John Eid. - **Trade:** Steel fixing, formwork | **Version:** C (Short & Sharp — busy small operator) **DRAFT EMAIL:** Subject: $50 per hire, no markup — new platform for Sydney construction G'day John, Michael 'Rocky' McLaughlin from RateRight. Quick one. We just launched a hiring platform for construction. $50 flat fee to connect with a rated worker. No agency markup, no subscription. They stay a week or a decade — still $50. Every worker has ratings from real job sites. You see their history before you call them. I built this after 30 years on the tools — steelfixer and formworker, same as you. Just trying to give contractors a better deal than the agency model. Worth a look: [LINK] Questions? Call me: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ### 15. Top Steel Constructions — Paul Mahe (Managing Director) - **CRM ID:** e53e7637 | **Email:** paul@topsteelconstructions.com | **Phone:** 0450 535 717 - **Research:** Botany, Sydney. Specialist steel fixing — commercial + residential. MD Paul Mahe has 20+ years hands-on as steelfixer, leading hand and foreman. Previously at Southside Steel Fixing. High-rise portfolio. - **Trade:** Steel fixing | **Version:** B (Cost Opener — fellow steelfixer, direct appeal) **DRAFT EMAIL:** Subject: Quick question about your hiring costs G'day Paul, Honest question — what does it cost you to bring on a steelfixer through an agency? I'm Michael 'Rocky' McLaughlin from RateRight. 30 years as a steelfixer and formworker myself. Built this platform because I reckon the markup model is a rip-off. Here's how RateRight works: $50 to connect with a rated steelfixer. One-off fee. They stay a week or five years — still $50. Every worker has ratings from real contractors on real jobs, not a recruiter telling you they're great. We're brand new and just want to prove the model. Not here to make a fortune — I still work full-time on site. I just want contractors to stop getting rinsed by agencies. Have a look when you get a chance: [LINK] Any questions, call me direct: [Michael's number] Cheers, Michael "Rocky" McLaughlin Founder, RateRight --- ## Summary — Batch 3 | # | Company | Trade | Contact | Version | Notes | |---|---------|-------|---------|---------|-------| | 11 | BKH Group | Formwork, concrete, scaffold | Email + Phone | A | WARM. One of AU's largest formwork cos | | 12 | Creative Concrete — Marcus Perdiz | Concrete, formwork | Email + Phone | B | WARM. Northern Beaches, small biz | | 13 | Future Form | Formwork, structural | Email only | A | Premium structural specialists | | 14 | Eid Steel Fix — John Eid | Steel fixing, formwork | Email + Phone | C | Smaller operator, exact trades | | 15 | Top Steel — Paul Mahe | Steel fixing | Email + Phone | B | 20+ yr steelfixer, high-rise | **Running total: 15/22 leads now have personalised drafts.** **Remaining: 7 Tier 3 leads (named contacts, standard template send).**