# 🚀 Launch Week Calling Blitz Strategy

**Prepared by:** Susan | **Date:** Feb 20, 2026
**Premise:** App launches in ~2 weeks. This is the battle plan for the first 5 days of live outreach.
**Goal:** Book 5 demos / warm conversations in Week 1. Convert 1-2 to first platform hires.

---

## The Positioning: "We Just Launched"

**Why this works:** "Launching soon" / "just launched" creates urgency and curiosity. Contractors feel like they're getting in early, not being sold to. It's an invitation, not a pitch.

**Core frame:** *"We're launching a new platform for construction hiring in Sydney. $50 flat fee, unlimited duration. I wanted to give you a heads-up before we open to everyone."*

This positions them as:
- Getting early access (exclusive)
- Hearing about something new (curiosity)
- Being respected enough to get a personal call (relationship)

---

## Priority Contact List — 16 Leads, 5 Days

### TIER 1: RE-ENGAGE (Day 1 — Launch Day)
*These showed interest before. They're warm but stale. "We're live now" is the perfect reason to re-contact.*

| # | Name | Company | Phone | Email | My Score | Why Tier 1 |
|---|------|---------|-------|-------|----------|------------|
| ~~1~~ | ~~**Ardi "The Turk"**~~ | — | — | — | — | ❌ **REMOVED 24 Feb** — WORKER, not contractor. Per Michael 19 Feb. Not for contractor outreach. |
| 1 | **Steve O'Donnell** | LFCS | 0431 431 596 | steveodonnell15@gmail.com | 90 | 10 concreters. Was interested, confused by sign-up. "We've made it easier." |
| 2 | **Southwest Construction** | Southwest | 0451 321 115 | info@southwestconstruction.com.au | 85 | Actively hiring 4 trades. Never contacted. Hottest cold lead. |

**Day 1 target: 2 calls + 2 emails (Steve + Southwest get email same day if no answer)**

### TIER 2: HIGH-VALUE FIRST CONTACT (Days 2-3)
*Researched, enriched, strong fit. Phone + email available. "Launching this week" still fresh.*

| # | Name | Company | Phone | Email | My Score | Sweet Spot |
|---|------|---------|-------|-------|----------|------------|
| 4 | **Patrick** | N&S Formwork | 0402 336 586 | info@nsformwork.com.au | 85 | 40+ years, Northern Beaches. Two decision makers. |
| 5 | **George (Director)** | SY Steel Fixing | 0449 786 275 | sy.steelfixing@gmail.com | 80 | Since 1980, 100+ contracts. Steel fixing = Michael's trade. |
| 6 | **Paul Mahe** | Top Steel Constructions | 0450 535 717 | paul@topsteelconstructions.com | 80 | MD, 20+ years steelfixer. Similar background to Michael. |
| 7 | **Marcus Perdiz** | Creative Concrete | 0404 084 799 | sales@creativeconcrete.au | 80 | Northern Beaches, 8+ years. Formwork + concrete + steel. |
| 8 | **Amigo Steel Fixers** | Amigo | 0402 722 713 | — | 80 | Small team since 2008. Eastern Suburbs/Northern Beaches. |

**Day 2-3 target: 5 calls + 4 emails (all except Amigo get email if no answer)**

### TIER 3: SOLID PROSPECTS (Days 3-4)
*Good fit, phone available, need first contact.*

| # | Name | Company | Phone | Email | My Score | Notes |
|---|------|---------|-------|-------|----------|-------|
| 9 | **Tekton Formwork** | Tekton | 0479 130 855 | admin@tektonformwork.com.au | 75 | Full FRP package. Sydney. |
| 10 | **SS Prime Form** | SS Prime Form | 0414 093 100 | info@ssprimeform.com.au | 75 | 35+ years established. |
| 11 | **Delta Foundations** | Delta | 0404 308 667 | admin@deltafoundations.com.au | 75 | Est. 2006, subcontracting model. |
| 12 | **John Eid** | Eid Steel Fix & Formwork | 0449 171 825 | eidsteelfixformwork@gmail.com | 70 | Owner-operator, 25+ years. |
| 13 | **Terracon Civil** | Terracon | 0424 237 150 | — | 70 | ISO certified, 20+ years. |

**Day 3-4 target: 5 calls + 4 emails**

### TIER 4: FOLLOW-UP & SECOND ATTEMPTS (Day 5)
*Circle back on anyone who didn't answer in Tiers 1-3. Different time of day.*

| # | Name | Company | Phone | Email | My Score | Notes |
|---|------|---------|-------|-------|----------|-------|
| 14 | **BKH Group** (Brett Sonemann) | BKH | (02) 9671 8700 | contact@bkhgroup.com.au | 65 | ⚠️ May be too large. Test the waters. |
| 15 | **G-Force Constructions** | G-Force | 0452 194 043 | info@gforceconstructions.com.au | 75 | Parramatta. Multiple teams. (May need re-adding to CRM) |
| 16 | **AW Formwork** | AW Formwork | (02) 9681 2135 | — | 75 | Guildford, Western Sydney. 25+ years. |

**Day 5 target: 3 new calls + all follow-up attempts from earlier days**

---

## Daily Call Targets

| Day | Focus | New Calls | Emails | Follow-ups | Total Touches |
|-----|-------|-----------|--------|------------|---------------|
| **Mon (Launch)** | Tier 1 — Re-engage | 3 | 2 | 0 | 5 |
| **Tue** | Tier 2 — High-value | 3 | 3 | Tier 1 no-answers | 6+ |
| **Wed** | Tier 2 + 3 | 4 | 3 | Tier 1-2 no-answers | 7+ |
| **Thu** | Tier 3 | 3 | 3 | All no-answers | 6+ |
| **Fri** | Tier 4 + cleanup | 3 | 2 | Final attempts | 5+ |
| **TOTAL** | | **16** | **13** | **10+** | **29+** |

**Weekly target: 16 unique contacts reached, 29+ total touches, 5 warm conversations, 1-2 demos booked.**

---

## Call Scripts — "Launching Soon" / "Just Launched"

### Script A: Re-Engage (Tier 1 — They've heard of us)

```
"G'day [Name], it's Susan from RateRight — we spoke a few weeks back 
about the hiring platform.

Just wanted to let you know we've launched. The platform's live, workers 
are signing up, and you can see their ratings before you call them.

Still $50 to connect. They stay a week or ten years — still $50. The 
relationship is yours.

Worth jumping on for 5 minutes so I can show you who's in [their area]?"
```

**If Steve:** Add: *"We've simplified the sign-up since we last spoke — takes about 2 minutes now."*
**~~If Ardi:~~** ❌ **REMOVED 24 Feb** — Ardi is a WORKER, not a contractor lead. Not for contractor outreach list.

### Script B: Cold — "Launching This Week" (Tiers 2-3)

```
"G'day [Name], Susan from RateRight. Quick one — 

We're launching a new platform for construction hiring in Sydney this 
week. Thought I'd give you a heads-up before we open it up to everyone.

The way it works: $50 flat fee to connect with a rated [their trade]. 
No agency percentage, no ongoing fees. They stay a week or five years — 
still $50. The connection is yours.

Every worker has ratings from real contractors — not a recruiter telling 
you they're great, actual job history.

Got 5 minutes for me to show you how it works?"
```

### Script C: Cold — Cost Opener (for price-sensitive leads)

```
"G'day [Name], Susan from RateRight. Quick question — when you need a 
[trade], what does that usually cost you through an agency?"

[Let them answer — they'll say thousands, or describe the pain]

"Right. So what if it was $50? One-off. Find a rated [trade] on our 
platform, pay $50, and that worker is yours. Keep them a week or a 
decade — still $50. No percentage, no middleman fees.

We're launching this week in Sydney. Wanted to give [company] first 
look. Worth 5 minutes?"
```

### Script D: Voicemail (keep it under 20 seconds)

```
"G'day [Name], Susan from RateRight. We're launching a construction 
hiring platform in Sydney — $50 flat fee per hire, unlimited duration. 
Worth a quick chat. I'll send through an email. Cheers."
```

---

## Objection Handling — Launch-Specific

### "We're not hiring right now"
*"No worries at all. When you are next hiring, would you rather pay an agency thousands or $50? I'll send you an email so you've got the details. When the time comes, you'll know where to find us."*

### "Never heard of you"
*"That's because we just launched this week! Built by a bloke with 30 years in construction — steelfixer and formworker. He built it because he was sick of the agency markup model. $50 once, keep the worker as long as you want."*

### "How do I know the workers are any good?"
*"Every worker has ratings from real contractors on real jobs. And the feedback is constructive — 'strong at heights,' 'improve timekeeping' — so workers actually get better over time. You can see their full history before you call them."*

### "$50 sounds too cheap — what's the catch?"
*"No catch. Agencies make $4,000 and keep charging every week the worker shows up. We make $50 per connection. Labour hire charges you $456 a week in markup alone — that's $11,000+ over 6 months. We charge $50 total. We bet on volume and long-term matches."*

### "Send me something / I'll think about it"
*"Absolutely. I'll email you now. Quick thing — when you do look at it, search for [their trade] in [their area]. You'll see what's available. The ratings are the thing that'll convince you."*
→ **Send pre-approved cold email immediately. Follow up in 48h.**

### "We use labour hire / already have an agency"
*"Good to hear you've got someone. Quick question though — are they charging you per hour your worker shows up? Because that adds up to thousands over a few months. RateRight is $50 once. The worker stays on your team a year, five years — still $50. That's not a cost saving, that's a completely different model."*

---

## Call Logistics

### Timing
- **Best:** Tue-Thu, 9:00-11:00 AM (coffee break, tradies check phones)
- **Backup:** 1:00-2:00 PM (lunch break)
- **Avoid:** Monday before 10 AM (site setup), Friday after 2 PM (knock-off mode)
- **Never:** Before 7 AM, after 5 PM

### Pre-Call Checklist (30 seconds per lead)
1. ✅ Know their trade/s
2. ✅ Know their location
3. ✅ Know their company size (if available)
4. ✅ Have their email ready for voicemail follow-up
5. ✅ CRM open to log outcome immediately

### Call Outcome Logging (CRM — do immediately)
- **Connected + Interested:** Status → engaged. Schedule demo/follow-up. Note what hooked them.
- **Connected + Not Now:** Status → warm. Send email. Schedule 1-week follow-up.
- **Connected + Not Interested:** Status → cold. Note reason. Nurture sequence in 30 days.
- **Voicemail:** Note → "VM left [date] [time]". Send email. Follow up in 48h.
- **No Answer, No VM:** Note → "No answer [date] [time]". Try again different time of day.

---

## Email Integration

Every call attempt gets paired with an email:
- **Connected + interested:** Confirmation email with platform link
- **Connected + "send me something":** Pre-approved cold email (v4 template) immediately
- **Voicemail left:** Cold email within 1 hour, reference the voicemail
- **No answer:** Cold email same day, no reference to calling

**Email templates:** `drafts/launch-emails-v4-reframed.md` (8 prospect-specific emails ready)
**Generic template:** `drafts/cold-outreach-templates-v4.md` (EMAIL-1 through EMAIL-5)

---

## Success Metrics — Week 1

| Metric | Target | Stretch |
|--------|--------|---------|
| Unique contacts reached | 12 | 16 |
| Conversations (2+ min) | 5 | 8 |
| Emails sent (pre-approved) | 10 | 13 |
| Demos / platform walkthroughs | 2 | 4 |
| "Send me more info" | 3 | 5 |
| Platform sign-ups | 1 | 3 |
| First $50 hire | 0 | 1 |

---

## Pre-Launch Blockers (Must Resolve Before Day 1)

- ❌ **Correct phone number** — 0468 087 171 is wrong. Need right number for voicemail callbacks.
- ❌ **App live + workers on platform** — can't demo an empty marketplace
- ❌ **Payment flow tested** — need to confirm $50 transaction works
- ❌ **Michael's approval for phone calls** — scripts need sign-off
- ❌ **G-Force Constructions** — may need re-adding to CRM (disappeared from search)

---

## Fresh Lead Additions (Feb 20 Intelligence Update)

*3-4 new prospects integrated from overnight scan of 28 job listings.*

### Added to Tier 2 (High-Value First Contact):

| # | Name | Company | Phone | Email | My Score | Sweet Spot |
|---|------|---------|-------|-------|----------|------------|
| 17 | **TBC** | TEGGMAN PRECAST | TBC | TBC | 76 | NEW company (est. 2022), Wetherill Park. Precast formwork operation hiring full-time. Growing = hungry for workers. |

### Added to Tier 3 (Solid Prospects):

| # | Name | Company | Phone | Email | My Score | Notes |
|---|------|---------|-------|-------|----------|-------|
| 18 | **TBC** | Creteform Pty Ltd | TBC | TBC | 78 | Hiring steel fixers NOW (immediate start). Precast specialist. Ongoing projects. |
| 19 | **TBC** | Agia Projects | TBC | TBC | 75 | Civil steel fixing — pipelines, drainage, water, sewer. Immediate start. Pending size check. |

### Added to Tier 4 (Week 2):

| # | Name | Company | Phone | Email | My Score | Notes |
|---|------|---------|-------|-------|----------|-------|
| 20 | **TBC** | The Rix Group | TBC | TBC | 65 | Kurnell. Ground engineering/shotcrete specialists. Sydney Water projects. Needs research. |

### REINSTATED (Michael directive — expand targeting, Feb 20):

| # | Company | Trade | Why Reinstated |
|---|---------|-------|----------------|
| 21 | **AWCON** | Concreter + Supervisor | 71 employees, $22.8M rev. Volume hirer. Michael says up to 500+ is fine. Tier 2. |
| 22 | **Kenny Constructions** | Steel Fixer + Formworker | Major infra, Sydney + Mudgee DIDO roster. Volume hirer. Tier 2. |
| 23 | **Mascot Engineering** | Steel Fixer | Newcastle precast. Geo expanded Australia-wide. Tier 3. |
| 24 | **Tomago Facility** | Precast Worker | Newcastle. Formwork carpenters + steel fixers needed. Tier 3. |

### UPDATED TOTALS (v3):
- **Leads:** 16 → 24
- **Touches target:** 29+ → 42+
- **Steel fixing leads:** 3 → 7 (strongest sector)
- **Formwork leads:** 4 → 7
- **Cities:** Sydney + Newcastle (Phase 1)
- **Company size range:** 5-500+ (expanded from 5-50)

### NEW LEADS ADDED (Feb 20 — Lead Discovery + Enrichment Cycle):

**Added to Tier 1 (Top Priority):**

| # | Name | Company | Phone | Email | My Score | Sweet Spot |
|---|------|---------|-------|-------|----------|------------|
| 25 | **Ray Tahiri (NSW Mgr)** | GVK Group | 1300 788 768 | ray@gvk-group.com.au | 85 | 30+ yrs. Clients: Lendlease, Multiplex, Mirvac, Probuild. Multi-state. Volume steel fixing + post tensioning. HR: jonno@gvk-group.com.au |

**Added to Tier 2 (High-Value):**

| # | Name | Company | Phone | Email | My Score | Sweet Spot |
|---|------|---------|-------|-------|----------|------------|
| 26 | **Moji (Director)** | Sydney Steel Reinforcement (SSR) | 0464 200 000 | moji@ssrnsw.com | 80 | 25 yrs. ISO45001. Billions in capital works. Castle Hill. Licence 365015C. |
| 27 | **George (Director)** | SY Steel Fixing Group | 0449 786 275 | sy.steelfixing@gmail.com | 78 | Since 1980. 100+ contracts. Steel fixing + formwork. |

**Added to Tier 3 (Solid Prospects):**

| # | Name | Company | Phone | Email | My Score | Notes |
|---|------|---------|-------|-------|----------|-------|
| 28 | **TBC** | Soligo Concrete Constructions | 02 9756 0238 | TBC | 75 | 40+ yrs. Wetherill Park. Owner-operated. Concrete + formwork + steel fab. Gov + commercial. |
| 29 | **TBC** | Genesis Concreting | 02 9892 1339 | info@genesisconcrete.com.au | 74 | Family-owned. Smithfield. NSW Gov registered supplier. Civil concrete. ABN 77 616 354 664. |

**Melbourne Leads (Phase 1 Expansion — Email Only Post-Launch):**

| # | Company | Phone | Email | My Score | Notes |
|---|---------|-------|-------|----------|-------|
| 30 | Clifton Formwork (CFV) | 03 9408 6032 | admin@cfv.com.au | 85 | 200+ tradespeople, 1800+ projects. Epping VIC. Tier 1 Melbourne. |
| 31 | Ardreagh Formwork | 03 9314 4404 | info@ardreaghformwork.com | 82 | Full FRP. Laverton North. Actively hiring. |
| 32 | PCF Formwork | 03 9000 7800 | TBC | 78 | Tier-1 pros. $3B+ delivered. Westmeadows. |
| 33 | Melbourne Concrete Constructions | 0412 521 682 | melbconc@gmail.com | 75 | Mount Waverley. Concrete + formwork + steel. |
| 34 | Formwork Contractors Melbourne | 03 9132 8155 | info@formworkcontractorsmelbourne.com | 72 | Melbourne general formwork + concrete. |

**Newcastle Leads (Phase 1 Expansion — Email Only Post-Launch):**

| # | Company | Phone | Email | My Score | Notes |
|---|---------|-------|-------|----------|-------|
| 35 | SM Concrete Constructions | 0415 932 541 | sales@smconcrete.com.au | 80 | CC/Newcastle. Formwork, reo, concrete. Rapidly growing. |
| 36 | Link Contractors | 0407 668 743 | administration@linkcontractors.com.au | 78 | Wickham. FRP, bridge, civil. Mario Pranic. |
| 37 | Cubic Concrete | TBC | TBC | 75 | Newcastle. Steel fixing, formwork, earthworks. Needs enrichment. |
| 38 | Allform Constructions | 0403 581 286 | admin@allformconstructions.com.au | 72 | Central Coast. Formwork, concreting. |

### UPDATED TOTALS (v4):
- **Leads:** 24 → **38** (14 new)
- **Cities:** Sydney + Newcastle + Melbourne (3-city launch)
- **Tier 1:** 3 → **4** (added GVK Group)
- **Tier 2:** 8 → **11** (added SSR, SY Steel Fixing, plus AWCON/Kenny reinstated earlier)
- **Tier 3:** 8 → **16** (added Soligo, Genesis, plus Melbourne + Newcastle leads)
- **Touches target:** 42+ → **55+**
- **Enriched contacts:** 28/38 (73% — 10 still need contact details)
- **Email-ready:** 30/38 (79%)

### ⚠️ ENRICHMENT STILL NEEDED:
- Cubic Concrete (Newcastle) — no phone/email found
- TEGGMAN PRECAST — contact details TBC
- Creteform, Agia Projects, The Rix Group — contact details TBC
- PCF Formwork — email TBC
- GVK Group — Angela Delic (Director) direct line TBC

---

## Post-Blitz (Week 2)

- Second-attempt calls on all no-answers from Week 1
- Follow-up emails at 48h and 1-week marks
- Identify which scripts/angles got best response
- Report to Michael: conversion funnel, what worked, adjustments
- Begin SMS sequences for leads who gave phone consent during calls
- Expand lead list if pipeline needs more volume

---

*16 leads. 5 days. 29+ touches. The goal isn't to close on the phone — it's to get them onto the platform. $50 sells itself once they see the workers and ratings. Our job is to get them to look.*